David Petherick — LinkedIn Profile Doctor

I make you visible legible and credible. I've been writing LinkedIn Profiles since 2006. Scottish.

[David Petherick — LinkedIn Profile Doctor @petherick]

I have a face made for podcasts. But here's my 30-second hello video from my #LinkedIn Profile.

Connect with me or follow for regular LinkedIn Tips and Advice specially for entrepreneurs at https://t.co/tCFhmWcj1V

[Roza Nazipova @nazipova]

Tomorrow . Saturday . the Out of the Blue Drill Hall. Flea market. 10am till 3pm / come and spend your Christmas money sustainably.

[David Petherick — LinkedIn Profile Doctor @petherick]

Scan the QR code to get this special offer.

[David Petherick — LinkedIn Profile Doctor @petherick]

Special offer for delegates to
@ScottishEDGE
#EDGE26 today - save £218 on a LinkedIn Profile X-Ray and pay just £39. Offer expires 14th December. https://t.co/nZAizuKcVs — Get your LinkedIn Profile assessed by an expert and get a written diagnosis from Doctor David Petherick.

[David Petherick — LinkedIn Profile Doctor @petherick]

@ScottishEDGE I've set up an account with https://t.co/UEyKmaT5TX and have a special offer activation for delegates to @ScottishEDGE #EDGE26 today - save £218 on a LinkedIn Profile X-Ray and pay just £39. Offer expires 14th December. https://t.co/nZAizuKcVs

[David Petherick — LinkedIn Profile Doctor @petherick]

Exhibiting today at
@ScottishEDGE
#EDGE26 — giving free ten-minute 1-to-1 #LinkedIn Profile Consultations. All EDGE Finalists can take advantage of my hugely discounted services — full details at https://t.co/rzR8K0DvTF #thedoctorisin

[David Petherick — LinkedIn Profile Doctor @petherick]

@patrick @ScottishEDGE Thanks Patrick! The bookings are done with a simple slip of paper here today, but I use https://t.co/GmuxynAIJV for my diary and managing payments and documents. Will certainly check it out! Hope you are well, send my regards to @boris next time you see him. 😎

[David Petherick — LinkedIn Profile Doctor @petherick]

LinkedIn launches AI-powered people search: My analysis and what you need to change on your profile...
https://t.co/vLeu2DSwLT 54 comments and counting — take a look at what this means for writing your #LinkedIn Profile.

[David Petherick — LinkedIn Profile Doctor @petherick]

'LinkedIn profile writing for leaders. If you're a CEO, CMO CxO or VP, I'll improve your #LinkedIn Profile so you can connect, converse and convince.
https://t.co/q3nW5FU3Uf

I've been writing LinkedIn profiles since 2006 and have over 70 recommendations on my LinkedIn Profile.

[David Petherick — LinkedIn Profile Doctor @petherick]

I'm offering my #LinkedIn Profile X-Ray Service for just £127 this October, saving you £130 on the normal price of £257.

Book your 30-Minute Zoom consultation with the Good Doctor today at https://t.co/q4JcrZArFV

"Recommended. Highly"— @patphelan

[David Petherick — LinkedIn Profile Doctor @petherick]

How good is your #LinkedIn Profile? Pop by my stand at @ScottishEDGE #EDGE25 today for a lightning profile diagnosis. And swap your business card with mine for the chance to win a £257 Profile X-Ray. X-Ray Details at https://t.co/C2I1YwYjlk

[David Petherick — LinkedIn Profile Doctor @petherick]

Drop by the exhibition area during the break at @ScottishEDGE #EDGE25 for your chance to win a £257 #LInkedIn Profile X-Ray. Just look out for the man in the white coat. Stethoscope ready to listen to your LinkedIn ailments.

[David Petherick — LinkedIn Profile Doctor @petherick]

All set up exhibiting at the @ScottishEDGE Finals at Royal Bank of Scotland Conference Centre in Edinburgh. Drop by the stand for a chance to win a £257 #LinkedIn Profile X-Ray. #EDGE25

[David Petherick — LinkedIn Profile Doctor @petherick]

Profit over planet. Everything that’s wrong with energy supply in one succinct message.

[Reuters @Reuters]

BP's chief executive will scrap a target to increase renewable generation 20-fold by 2030, returning the focus to fossil fuels, as part of a strategy shift announced to tackle investor concerns over earnings, two sources told @Reuters https://t.co/CSjlid1sI3

[David Petherick — LinkedIn Profile Doctor @petherick]

UPDATED FOR 2025: How to create an effective #LinkedIn Profile for Entrepreneurs . Interactive ungated online guide with Ten Key Areas of advice. https://t.co/kliv7RvoCM

[Scottish Government Finance and Economy @scotgoveconomy]

DFM @_KateForbes has said two new awards will help to "develop our pipeline of future innovators."

@ScotEnt is investing £1.5 million in @ScottishEDGE to drive innovation in key sectors, while @CodeBaseTech is supporting young tech entrepreneurs.

https://t.co/dEGX460Ad2

[David Petherick — LinkedIn Profile Doctor @petherick]

Semrush report worth your attention if search visibility is part of your remit.

[Semrush @semrush]

ChatGPT's traffic increased 976% globally within its first year after launch, significantly disrupting the online Q&A landscape.

What does this mean for you? Find out in our new report "The evolution of online search after ChatGPT" https://t.co/tlZUlwPreu.

[David Petherick — LinkedIn Profile Doctor @petherick]

Actually, LinkedIn, I want to make my marketing work easier. Not harder.

[David Petherick — LinkedIn Profile Doctor @petherick]

Nice example of why A/B testing is essential. And you should 'never assume nothing'! A staggering 130% difference in click-through rates.

[Raphael - CRO & Landing Pages @Rpaulindaigle]

Which version do you think would receive the highest number of clicks to the bundle page?

Pretty sure 99% of people would guess that the "Control" version would get more than the "Variant" version.

But a recent test showed the exact opposite, and the variant increased clicks by 130%! Here's why we think this was the case:

After an in-depth nav analysis, our analytics team found it odd that the super-visible promo block on the mobile's navigation menu wasn't getting a lot of clicks compared to the rest of the links.

We hypothesized that Banner Blindness was at play.

(Banner blindness is when an element is so visible that people subconsciously end up not seeing it)

We decided to run an A/B test where we tested the original, versus making the Shop bundles link visually the same as the other links.

Boring, I know. Counter-intuitive? Definitely!

The results were striking -> the boring, link-only version got 130% more clicks!

People were, indeed, ignoring the big button and call-out in the Control.

This is why testing is key - and why best practices don't always work.

What's "obvious" isn't always what ends up working.

[David Petherick — LinkedIn Profile Doctor @petherick]

I'm available for a new part time or full time role from Monday 3rd March 2025. View my CV — https://t.co/yq5AIvWMKg

I make people visible legible and credible.

[David Petherick — LinkedIn Profile Doctor @petherick]

✅ How to create an effective #LinkedIn Profile for entrepreneurs: https://t.co/kliv7RvoCM
✅ 10 Worst LinkedIn Profile Mistakes: https://t.co/IQu2P3CXgJ
✅ 10 Top Tips for a better LinkedIn Profile: https://t.co/kdSbvUT2Py
✅ The LinkedIn 5-a-Day Diet: https://t.co/kqxPLuAA7W