The Forward Deployed AI Engineer (FDE) Playbook: Structural Mismatches Seeking the AI Last Mile - Why OpenAI and Anthropic are Investing in Consulting Companies
The sun was free. They sold you SPF 50 and a vitamin D deficiency.
Sleep was free. They sold you an app, a pill, and a wearable that tells you your sleep was bad.
Walking was free. They sold you a treadmill, a fitness tracker, and a £180 pair of trainers.
Fasting was free. They sold you meal replacement shakes and the anxiety that skipping breakfast would wreck your metabolism.
Cold water was free. They sold you a £3,000 plunge barrel and a podcast episode about it.
Silence was free. They sold you a meditation app with a premium tier.
Animal fat was cheap. They sold you seed oils, then supplements to replace what the animal fat contained.
Tallow was cheap. They sold you a seventeen-step skincare routine and a clinical trial proving your face needs ceramides.
Meat was cheap. They are currently selling you the idea that you shouldn't eat it.
The 20th century removed access to everything the body needs to function.
The 21st century is selling it back, one subscription at a time.
Your great-grandmother had none of the products.
She had all of the things.
Allemagne 🇩🇪
2023 : 62% bas carbone, 379 g CO2/kWh
2025 : 64% bas carbone, 342 g CO2/kWh
France 🇫🇷
2023 : 93% bas carbone, 49 g CO2/kWh
2025 : 96% bas carbone, 31 g CO2/kWh
Et on nous traite de "bonnet d'âne" ? L'idéologie détruit la planète…
#urgenceclimatique
Merz has called for the systematic review of all EU legislation.
That's over 140,000 regulations.
Knowing the EU, that will take over 140,000 days.
So, I made https://t.co/lfGC0ixevD where Grok 4.1 will review every document since 1958 -> 2025.
My yearly reminder to all founders as you go build that next Google/MSFT/Salesforce killer app in 2026: when distribution is proprietary, distribution wins (Comcast vs Netflix), when distribution is commoditized, best product wins (chrome vs IE), when product is commoditized, best service wins (Amazon vs others), when service is commoditized, best network wins.
Everytime I get mad at people in the cheap seats criticizing founders in the arena, I remind myself of what Giannis said. Arguably my favorite response to a reporter ever.
THIS chart is the CLEAREST signal of where the internet is heading.
social media time is SHRINKING for the first time in HISTORY, and young people are leading the pullback.
Brainrot is OUT.
they grew up online, saw the full cycle of social platforms, and learned early that endless scroll doesn’t make you happier or smarter.
they’re the LEADING indicator. their parents will follow in 3-5 years.
AI slop is the nail in the coffin.
every feed feels synthetic familiar faces, identical voices, recycled ideas. the “factory smell” of it all finally broke people’s curiosity.
but there’s an upside. every trend creates its anti-trend.
attention is shifting back to things that feel real, slow, and intentional.
people are paying for spaces that make them feel grounded, informed, and connected again.
the next $100M+ companies will engineer density, trust, and time well spent. they’ll build containers for meaning, then use AI to keep them organized, not optimized.
the internet’s oldest assumption that more engagement equals more value is breaking.
the white space i think is...
• "slow media" formats: weekly briefs, serialized content etc
• private groups that operate like clubs with applications and rituals
• provenance and identity layers that verify real creators and sources
• brands with offline gravity like real events, real belonging
• curated directories and vetted marketplaces
• paid memberships that deliver depth
• note: we share business ideas around this on @ideabrowser
• IRL anything - dinners, meetups, shared experiences
young people are abandoning social media faster than their parents are discovering it.
If you understand what that means, that's a big deal.
i can't stop thinking about this FT/GWI chart.
brainrot is OUT.
meaning is IN.
#1 under appreciated piece of DeepSeek/R1 story is use of MIT open-source license. Startups, corporate developers, & hosting cos will LEAP at using it, precisely because it is one of the most open, permissive possible. Key difference from Llama.
https://t.co/5OpdTUBjBF
People who achieve success and drive progress deeply understand the cause-effect relationships that govern reality and have principles for using them to get what they want. The converse is also true: Idealists who are not well grounded in reality create problems, not progress.
One of the strangest things about the world:
So many people have opinions based on prejudice or dogma that merely being a rationalist can make you look like a contrarian.