Phoenix Mktg Int'l

Founded in 1999, Phoenix Marketing International is one of the fastest growing marketing services firms in the United States.

[Phoenix Mktg Int'l @phoenixmktg]

How much (and in which way) does CX drive the brand, and how can it drive an enlightened focus when we think about what we offer to clients and constituents? https://t.co/mQEpIYqmvO

[Phoenix Mktg Int'l @phoenixmktg]

At last week’s Quirk’s Event in Chicago, Mark Willard, President of CX at Phoenix MI, shared key findings from recent work that examined the relationship between customer experience and brand. https://t.co/bMg5saAOSD

[Phoenix Mktg Int'l @phoenixmktg]

A big driver of the Cricket Wireless ad’s performance is its media placement and integration, specifically within WWE programming, where they are also a major sponsor. https://t.co/ES1wiRGAhV

[Phoenix Mktg Int'l @phoenixmktg]

Speaking session happening today at The Quirk's Event! "The Evolution of CX and Brand with the Emergence of the Empowered Customer" at 2:15 PM in Room 2. See you there! https://t.co/0yKulLw0su

[Phoenix Mktg Int'l @phoenixmktg]

As the market becomes more crowded, pre-paid wireless carriers need to amp up their advertising to break through to existing consumers and post-paid customers in the hopes of getting them to switch to a pre-paid option. https://t.co/BXm0RBpBUD

[Phoenix Mktg Int'l @phoenixmktg]

Check out our speaking session at the Quirk's Event in Chicago, where Mark Willard will share the key factors brands need to be aware of to maintain their customer base, new ways to earn “trust” and the evolving role of emotions impact brand consideration. https://t.co/lTD9fa23J9

[Phoenix Mktg Int'l @phoenixmktg]

Check out our speaking session at the Quirk's Event in Chicago, where John Schiela will share the key factors brands need to be aware of to maintain their customer base, new ways to earn “trust” and the evolving role of emotions impact brand consideration. https://t.co/mq7e4y44jv

[Phoenix Mktg Int'l @phoenixmktg]

@OliveGarden tops the March ranking with their ad “We Mean Never Ending” for an AdPi score of 153 and top performances in Brand Connection, Relevance, and Engagement. https://t.co/J33t82EabI

[Phoenix Mktg Int'l @phoenixmktg]

Will we see you at The Quirk's Event in Chicago? Don't miss our speaking session, The Evolution of CX and Brand with the Emergence of the Empowered Customer! @QuirksMR https://t.co/PFE6MOlZro

[Phoenix Mktg Int'l @phoenixmktg]

@Wendy's dominated the QSR & Fast Casual category this month with their March Madness contextual ad spots series featuring former professional basketball player Reggie Miller. https://t.co/iZZDWN8I3R

[Phoenix Mktg Int'l @phoenixmktg]

@Wayfair sits on top of this ranking with their ad “Make My Home Totally Me,” while @HomeGoods’ ad “Go Finding – Came a Long Way” also yielded good branding results with its bright, energetic setting. https://t.co/HOO7qmpm1X

[Phoenix Mktg Int'l @phoenixmktg]

With the green holiday only recently past, we took a look at how some of our favorite Irish alcoholic beverage brands’ advertising is performing in-market, using our industry-leading ad effectiveness solution Phoenix Brand Effect. https://t.co/apNr0Nrhzs

[Phoenix Mktg Int'l @phoenixmktg]

@MarketCast will infuse its world-class data science and primary research expertise into the Phoenix platforms to sharpen their offerings for brands and advertisers alike, providing them a more holistic view of consumer beliefs and behaviors. https://t.co/Pdig6HBxTT

[Phoenix Mktg Int'l @phoenixmktg]

We are excited to announce that Phoenix MI has been acquired by @MarketCast, a leader in media consumption and audience measurement research. https://t.co/QDAjuQsTWf

[Phoenix Mktg Int'l @phoenixmktg]

Using Phoenix Brand Effect, we took a look at the recent advertising of some home furnishings brands to see which ads consumers are taking home and which are getting left on the curb. https://t.co/0zOvITujBD

[Phoenix Mktg Int'l @phoenixmktg]

The recent increase in online shopping gave rise to online-only home furnishings brands such as @Wayfair and @Overstock and pushed brick & mortar retailers such as @Ikeausa and @HomeGoods to optimize their eCommerce capabilities to keep up. https://t.co/iR2Y51HwdZ

[Phoenix Mktg Int'l @phoenixmktg]

“I am incredibly excited to join the Phoenix family and continue the amazing work they are doing on campaign assessment and strategy,” said Lytle. https://t.co/JKV1vQXihY

[Phoenix Mktg Int'l @phoenixmktg]

With over 20 years in consumer insights, Lytle worked across disciplines and industries to advise companies on brand and creative strategy. https://t.co/XsYjpo2adY

[Phoenix Mktg Int'l @phoenixmktg]

@Chime leads the pack with their ad “RV Renovation,” with a straightforward narrative that allows viewers to relate to the subject and provides consistent brand cues throughout. https://t.co/AKKgOFeY1W

[Phoenix Mktg Int'l @phoenixmktg]

Using our industry-leading in-market measurement solution, Phoenix Brand Effect, we broke down how a few, new digital-only financial services brands’ advertising is resonating with consumers.
https://t.co/pebJCHNOUy