Taylor Cain

Technical Performance and Strategy at Pilothouse | We've Driven $750M+ in Direct Revenue with our Partners | Still Asking: What's Working and Why? 🧐

[Taylor Cain @pilothouse_]

This might be the most infuriating error message on Meta

[Taylor Cain @pilothouse_]

Meta reporting is looking goofy today. Just an average day in Q4 🤷‍♂️

[Taylor Cain @pilothouse_]

Q4 is just around the corner - know what that means? Meta Delivery Issues have arrived 🥳 Seeing multiple ad accounts underspend today so far.

[Taylor Cain @pilothouse_]

Meta Meta Meta - I've been quiet about my disdain for removing the ability to create net new advantage+ shopping campaigns in ad accounts but custom reports not loading today brings up all the feelings🤦‍♂️ would love to see what kind of feedback (if any) informs how feature rollbacks and rollouts are being prioritized for advertisers...

[Taylor Cain @pilothouse_]

Crazy week for meta bugs 🤨

[Taylor Cain @pilothouse_]

@sarah_carusona Big Big Big fan of limited-time product drops

[Taylor Cain @pilothouse_]

had to abandon some morning ad builds to revisit later today because of this error in meta - if you're seeing it too, you're not alone.

I also ran into apparent bugs with advantage+ creative AI toggles.

No better way to start a Monday ❤️

[Nick Shackelford @iamshackelford]

Everyone's losing their minds over “optimized AI workflows” but we’ve literally seen this before.

First it was notion automation - optimizing your entire life into a single document tracking everything.

And before that it was morning routine optimization.

Most people talking about AI leveraging and workflow were literally the same EXACT people who are obsessed with “WOW look at this! I’m optimizing hahahaha..”

But guess what?

They don't have babies

They don't run 8 or 9-figure companies

And they definitely don't handle multiple businesses simultaneously.

Every day is NOT going to be the same exact routine when you're building something real with a real life outside of it.

You might nail one or two consistent things Monday through Friday, but expecting to fulfill the same perfect routine every single day is unrealistic.. especially in fast-moving spaces where people are pulling you in every direction.

Want real advice on how to optimize your biz and life? Go to people just a little bit ahead of you, not way ahead.

The gap matters because their expectations and reality won't match yours.

They're selling you systems for a life they don't actually live. Meanwhile you're trying to apply their 'perfect workflows' to your messy, unpredictable reality.

Stop optimizing for their fantasy.

Start optimizing for your actual life.

[DTC Newsletter 📦 @DTCNewsletter]

Time is the most valuable resource, and using tools like GPT can help people get more done in less time! 🚀

The biggest win is offering systems that give people their time back—because time saved is the ultimate business advantage.

Learn more from Braydon, Senior Content Manager at Pilothouse, in today’s AKNF: https://t.co/bM5L8enfbk

[Taylor Cain @pilothouse_]

Today I'm really not vibing with how meta sets certain AI ad features to on by default like promo codes and add text options

[DTC Newsletter 📦 @DTCNewsletter]

Getting ready for Q4 means really looking closely at what’s working in each sale or promo. That means paying attention to the content, the way the ad is set up, and how we run the ads on the busiest shopping days.

The goal is to learn as much as possible now—like around Memorial Day—so you’re ready to grow fast when the big Q4 shopping season hits!

Listen to today’s DTC Podcast ep for more: https://t.co/nYTMHPXBR8

[Taylor Cain @pilothouse_]

We had our stat last week in Canada and a regular day yesterday. The perfect balance for me was working a half day on our stat last week to start the week strong and enjoy the rest of the stat with family, while leveraging yesterday's regular day here to get ahead when I had less meetings.

[Taylor Cain @pilothouse_]

With how many bugs there are constantly hitting platforms and the need to pivot and apply critical thinking, I couldn't agree more. Very little of my time now is spent launching ads because of AI solutions (vs what it was 5-7 yrs ago). It's spent reading between the lines, queueing meaningful tests, and dealing with bugs in real-time😆

[DTC Newsletter 📦 @DTCNewsletter]

The Pilothouse team helped Hestan refine messaging and creative strategy. How?

By tailoring content by channel! Appeal to emotions and consumer benefits through paid ads, then dive into the technology and product details via email.

Catch the episode here: https://t.co/lU9qE9p6LO

[Taylor Cain @pilothouse_]

@IAmOmarQureshi This last week has continued to be rough for bugs it seems :(

[Taylor Cain @pilothouse_]

A couple of fun meta bugs encountered this week 🐞

1. Advantage+ creative catalogs not populating in the feed properly leaving dead space under the ad

2. The same ad showing almost every second post in someone's feed, yet frequency looking normal in ads manager

Hopefully these get resolved asap...

[Taylor Cain @pilothouse_]

@herrmanndigital updates for the sake of updates 🤦

[DTC Newsletter 📦 @DTCNewsletter]

🎙️ Ad-venturous is here!⁠ ⁠ ⁠

Ad-venturous is our brand new podcast, hosted by Aves from Pilothouse, and PACKED with ad creative insights you can actually use.⁠ ⁠

The first episode is out NOW: https://t.co/oR3KUGxHCs

Follow along for weekly episodes breaking down what’s working right now in ad creative!⁠ ⁠

Let’s get ad-venturous 🚀

[Taylor Cain @pilothouse_]

@rafyarish Enjoy! 🇨🇦

[Taylor Cain @pilothouse_]

@Shopify - analytics has been broken for the last few hours across the brands we work with but status has no known issues: https://t.co/AQeNWXqz0c