If your timeline's been a little loud lately...
Come pull up a chair at The Sappy Tavern.
Warm coffee. Cozy company. No pressure to keep up.
Just a reminder that it's okay to slow down.
The first cup is on the house ☕
I think using the Robinhood domain created some issues on the web, so we decided to move to a new domain.
If you submitted your wallet earlier, no need to apply again your wallet is already saved with us.
Apply Apelist: https://t.co/dQztw3mWVz
First 500 wallets will get Gtd. The remaining spots will be selected randomly.
Thank you for your patience and support🙏
i'm building an NFT collection for the solana:9cRCn9rGT8V2imeM2BaKs13yhMEais3ruM3rPvTGpump army - live, from scratch to mint in 24 hours.
everything gets decided by you. supply, price, art, all of it.
you've got 24 hours to get on the whitelist.
bulls who run together, win together. show your support - earn your spot.
turn notis on. clock starts next tweet 🐂🔔
This turned out to be a much larger (unvibecodeable) project, but I think it's going to be the way we get a seal into the pocket of every normie.
Also, @rive_app is the best lightweight animation software out there; going to be the most addictive health app on the market:
Over the years, we’ve made a lot of changes to the brand, the logo, the characters, the art style, and everything in between, but never really formalised any of it until now.
That was because I was never fully 100% happy with what Sappy was at any given moment; there was a massive divergence between what Sappy was, and what *I* knew Sappy could be, and commiting to those earlier versions felt extremely premature. Ossifying these things didn't feel like the correct thing to do, especially when I knew deep down that they would have to be aggressively scrubbed away or retconned (which gets really hard to do once a brand starts to genuinely penetrate and build momentum).
There was also a divergence between what Sappy started as, what other people wanted it to become, and what I wanted it to be. Early on, I did see Sappy as more of an art project than a traditional "brand", which is why I leaned so heavily into memetics at a time when practically nobody else was doing it, and why I treated the character more like something alive and culturally reactive--much closer to how people think about memecoins nowadays and not too dissimilar to performance art. I also hated the word “brand” and the corporate aura it brought to the community & surrounding subculture. Being honest, I still think there’s something correct in that instinct. NFTs derive most of their speculative value (aside from the occasional airdrop narrative) from the community and the interconnected social clusters around them, not from “IP growth” in the classical sense.
At the same time, it felt like there was enormous pressure (especially in comparison with other PFP projects) from speculators to turn the Thing into something bigger and larger scale than it is right now, because in startup [& crypto] culture, growth is treated as the ultimate metric, and it was applied directly to NFTs despite mostly being antithetical to the IP business. Internally I wanted to avoid this, slow down and take time to figure out what the brand should be, which sounds like total crazy talk in the crypto world because there's a lot of pressure (rightfully so) to grow grow grow, at all costs. We still did it of course, because I'm way too competitive of a person not to, but I think it was very evident from the outside that my heart really wasn't in it (at that point in time, chasing those specific reasons). My dopamine receptors might be fried, but I still find directing/creating a meme that people genuinely find funny more rewarding than watching a random reel of ours get 40M views or having billions of GIPHY views or whatever other metric sounds good to say out loud.
What makes this all so strange is that NFTs are hyperspeculative assets that need constant cultural fuel to keep the surrounding network expanding faster than the floor price alone would justify. That model is in many ways at odds with how truly loved brands are formed. Real brands are much more malleable, they take time, they evolve; they’re not meant to be frozen in place on day one, and they're not meant to be subject to a quorum when more drastic changes that disturb the status quo are made. Some of the most adored brands globally took years, or even decades for the artist/creatives to actually hone in on their essence that was then expanded upon and delivered to the world.
And I think to some degree, crypto and NFTs create such insane mental dissonance for builders. They train you to focus on things that aren’t actually important, usually through confirmation bias or false signals--of course it would; when you look around and see some random builder making some logically illogical absurd Thing that somehow (unsustainably) prints tens of millions overnight, it becomes very easy to convince yourself that the weird Thing is the thing that works. That's the thing that finally cracked the crypto formula, that's the model that works, that's what with a little iteration could lead to the golden goose that every retail investor, VC investor, and every crypto founder has been chasing since the first smart contract was created.
It's somewhat embarassing to admit, but I spent years of my life believing that "tokenomics" was a real thing or that /if you just tweaked [insert random weird crypto-native variable] just slightly enough it could work/. It's different now that most of the speculative juice has left the industry and everything has deflated, clarity is much more abundant now.
Another embarassing thing to admit is that a lot of the things we are doing for Sappy now are things I would have done years ago...if the brand was founded outside of crypto, and if I listened to my gut earlier. There really is no excuse for that, other than psyopping myself into believing that there was some special "model that can work for NFTs", or that building a crypto-founded character had to take a non-traditional route, or that what peers were (also) currently doing was the correct way to build, and not just appeasing a shrinking echochamber whilst playing the ponzi token fugazzi game.
I wish I could have learned these things a little faster, but I also did start out as a tech bro undergrad that knew next to nothing about brands or art or IP outside of random video games I grinded. I didn't participate in consumer culture or fashion or anything similar at all, I knew next to nothing about business outside of briefly being into crypto/blockchains, and was purely operating off of my gut feelings and what seemed correct to me. Arguably that gut instinct was pretty precise, but the inexperience & uncomfortability is what led to not being able to pull the trigger on certain things or execute in the sharpest way possible. In truth, there is no other way it could have gone because most of those things had to be experienced and there is no real way for it to be crash coursed.
This post was supposed to be a two-liner about how I'm redoing the brand properly from the ground up, with unique aesthetics, a cohesive universe with real character development, comics, longer form content (thanks to AI), sharpening every touchpoint, creating proper funnels to guide normies to our products and become buyers/users, but it ended up becoming this long-winded explainer of how we even got here in the first place.
Which is a little poetic, because the path to the end is never straightforward.
[Also sorry to rug you but this logo isn't actually a final logo I just like many aspects of it and what it represents]
Spent the past few months upskilling our artists with AI and automating everything.
All of our reels & gifs (below) are fully AI at this point, and our content production is around 10x the scale now.
Couldn't get consistent motion a year+ ago, now you can't tell the difference.
@wabdoteth Claude is definitely on top of the game and consistently reaches great results in benchmarks. Weird statement that because of inconsistensies or it being expensive it suddenly makes it a ”normie opinion” to prefer it. I use all models at work and definitely prefer claude
Omnia's slay the spire inspired game mode surprisingly brings a lot of fun additions to the format, but also pets and the flexibility of the combat really shines here
Being able to design a boss as a Deity battle with some of our pets is super fun given how epic they are(biased)
Starting to release some vibecoded Roblox games.
The first one we're trialing is Puzzles with Friends which I believe is the only co-op puzzle game on the platform (no idea why nobody has done this yet).
Have some other tycoon games in the works next.
Excited for the latest @ExploreOmnia update (March 13, 2026)!
December: Massive QoL polish since Dec playtest — faster loading, UI revamps, custom pet/loadout builders with stat editing & 3D previews. Leaderboards live for 1v1/2v2.
Jan/Feb: Avatars, searchable moves, Unity upgrade.
March: Bug fixes, open world social hub prep for queuing PvE/PvP.Coming: Roguelite PvE mode, progression to unlock pets/moves, full economy later.
Core modules almost ready — PvE + PvP + Open World = Omnia magic!
Stay sappy! #OmniaGame #PetBattler #Gacha #Anime #Brawler #RPG #OpenWorld