Jurica Krajacic

Building in public: the marketplace where athletes sell ad space on their body, kit and gear straight from Croatia.

[Jurica Krajacic @PMat3AM]

@EXM7777 Agreed. Shipping the code is the easy 20% now. The 80% is distribution, trust and support, and none of that got automated.

[Jurica Krajacic @PMat3AM]

@johnrush Point 1 is the one nobody wants to hear. Building got cheap, so everyone builds. The hard part moved to getting the first 10 people to care.

[Jurica Krajacic @PMat3AM]

@iChuloo Same logic for generalists. The safest seat is the one closest to revenue, where you can own a number end to end. AI makes that one person cover a lot more ground.

[Jurica Krajacic @PMat3AM]

@signulll The loop now should be one question: show me what you shipped last weekend with agents, and what you decided not to build. The trade-offs are still the job. The cost of testing just went to zero.

[Jurica Krajacic @PMat3AM]

@iamwenmun Getting hit by a cyclist 3 weeks out and still finishing, plus Nike covering your gear in the same year. Strong 2026. How did the sponsorship come about, through the run club?

[Jurica Krajacic @PMat3AM]

@itschelleyb Ran it for Maybelline and the makeup held for 26.2 miles. Best product demo of the whole weekend. Congrats!

[Jurica Krajacic @PMat3AM]

@K_Funderburg @nyrr 13 minutes on a course with all those bridges is a massive jump. What changed in training this year?

[Jurica Krajacic @PMat3AM]

@lynasvokes @247_endurance Very likely. In terms of sponsorship that my platform helps with.. and if we count number of Hyrox Professionals vs Amateur participants in Hyrox competitions. I think there will be still big room for opportunities that semi professionals got sponsored.

[Jurica Krajacic @PMat3AM]

@_nicolealonso Wow, Amazing. Let me know next time you'll do it. I would like to find you some sponsors. You keep all money. Congrats once again! 🎉

[Jurica Krajacic @PMat3AM]

@apex_sdr Cheaper guerrilla move: find someone running the marathon in the conference city and put your logo on their shirt. More photos than the booth, for about 1% of the price.

[Jurica Krajacic @PMat3AM]

@ivanburazin are the “can I stay remote” people mostly settled with families, or also young people who should be hungry? You did the hard version with a whole family. In Croatia I keep seeing people complain instead of jumping at opportunities. I’d move to SF tomorrow if I got a chance.

[Jurica Krajacic @PMat3AM]

@signulll Same here. Ran a company as CEO, and now I’m building a two-sided marketplace mostly solo with AI: product, code, payments, marketing. AI didn’t kill the generalist. It made one generalist enough for a whole team.

[Jurica Krajacic @PMat3AM]

@Dexerto People paid thousands to run laps of a ship at 5am. That’s the HYROX audience in one sentence, and why brands keep piling into this sport.

[Jurica Krajacic @PMat3AM]

@marclou Next time I visit Dubai, I'll definitely stay there.

[Jurica Krajacic @PMat3AM]

@omooretweets AI companies are quietly becoming the biggest sponsor category in sport. Same at the small end: when Marc Lou sold 15 spots on his HYROX kit for $112k, nearly every buyer was a software or AI company.

[Jurica Krajacic @PMat3AM]

@livescore People laughed when Skechers signed him. Turns out the cheapest time to sponsor an athlete is before the trophy.

[Jurica Krajacic @PMat3AM]

@Sneakernyame That’s the exact rule I built my platform on (SponsorMyBody). The athlete sets the price, there’s no platform fee, and they keep 100%. Agents and middlemen take a cut at the top. At the grassroots level there’s no reason anyone should.

[Jurica Krajacic @PMat3AM]

@_nicolealonso @trywindmill @emyang___ Love that you picked everyday runners, not pros. Curious what the deal looks like for them: logo on the singlet, posts, or both? Watching more startups do exactly this.

[Jurica Krajacic @PMat3AM]

@amgalan_so Runner 2027: the gear finally pays for itself.

[Jurica Krajacic @PMat3AM]

@insidethegames Today was the piece that matters for that. Under Rule 45 of the Olympic Charter, a sport needs an IOC-recognised federation. XENOM can’t give HYROX that. World Triathlon can, and signed a term sheet with it this morning.