Paytm and CRED are fighting NPCI's one-click UPI checkout plan, and I get why. PhonePe + GPay already move ~80% of UPI volume. Save one default UPI ID per merchant and that share only hardens. Convenience for shoppers, or a moat for two apps? Link in the replies. #Checkout#D2C
Article: https://t.co/p1NqnjWfjq
and yeah, this is the exact math we deal with daily — failed COD deliveries and returns are why we built our D2C fulfillment model: https://t.co/DK6iPEodOh
COD is still 55-60% of orders in Tier-2/3 India (vs under 10% in China), and returns run 25-40% against a 17-25% global average. That combo, not ad costs, is what actually kills D2C margins. Kill COD and you kill Tier-2 growth too. Who eats that cost? Link in the replies.
Everyone keeps trying to kill COD in Indian ecommerce. Wrong problem. Buyers in tier-2/3 towns aren't choosing cash because they love it — they don't trust the delivery yet. The real fix is pay-on-delivery via UPI: digital speed, doorstep trust. Link in the replies.
Ekart isn't just Flipkart's delivery arm anymore. It now rents out 300+ outlets and 1M+ sq ft of warehousing to MSMEs and D2C brands (Amazon's doing the same). India's ecommerce giants are turning last-mile logistics into a product, not a cost center.
https://t.co/eKiXofNkuK
India just scrapped FDI restrictions on consumer e-commerce — a major policy reversal aimed at boosting exports. It's a clear win for Amazon after years of lobbying, and a sign India is prioritizing trade growth over protecting domestic sellers. #ecommerce#India
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