Pollenary

A boutique digital marketing agency that drives growth for e-commerce clients through social advertising, conversion rate optimisation, analytics and research.

[Pollenary @pollenary]

Sometimes the best attribution is no attribution.

In this article for @getrecast, our founder @nickboyce argues the case for anchoring paid media reporting on blended metrics and overlaying platform-attributed conversions to visualise divergences.

👉 https://t.co/JvdpVralXS

[Pollenary @pollenary]

On the days the Queens death was announced, and on the day of her funeral we noticed a huge drop in Meta CPMs. Buyers (including some of our clients) paused campaigns (decreased demand), and people spent much more time on their phones (increased supply). Did you see the same?

[Pollenary @pollenary]

When you’re naming ads “pants-down-animatic” you’ve either got really good clients or really bad ones (we’ve got good ones)

[The Agency Collective @agencycollectve]

Our podcast is only 20m long & perfect to listen to over your coffee break! Hear real stories from other agency owners on how they are handling the challenges of the current climate. Listen to the latest episode from @nickboyce @pollenary https://t.co/Y9qfShVWFx #businesspodcast

[Pollenary @pollenary]

20 years growth in 6 months. E-commerce is just commerce now.

[Ben Sun @bksun]

Ecommerce has gained one point of market share per year to 20 percent over the last 20 years. In 2020 it jumped up to 40 percent.

[Pollenary @pollenary]

Mailchimp, we love you, but it’s too late.

[Phillip Jackson @philwinkle]

Mailchimp in a nutshell:

2017: Is eCom a thing?
2018: You need... postcards! (womp womp)
2019: REBRANDDDDDD (djhorn.mp3)
2020: Fine fine fine you get Flows.

[Pollenary @pollenary]

Damn straight.

[Pollenary @pollenary]

Catch the replay of Pollenary founder @nickboyce chat e-commerce with @Joel_Hughes on #thewpshow

[Pollenary @pollenary]

@nickboyce Apply here: https://t.co/oZeytz4LBq

[Pollenary @pollenary]

Too busy making a video to post the actual link! https://t.co/oZeytz4LBq

[Pollenary @pollenary]

We're hiring! Pollenary are looking for a brilliant Senior Performance Marketing Exec to join the team. If the idea of joining a small, remote-first agency that punches above its weight excites you, and you know your CTR from your AOV, we'd love to hear from you!

[Glass Mountains @Glass_Mountains]

Just 10 days until our next 'Expert Voices' webinar on 24th July, chatting all things eCommerce with Nick Boyce from @pollenary

Grab your FREE place here: https://t.co/AtahtVPDo4

#ECommerceShop #Website

[Glass Mountains @Glass_Mountains]

If 2020 has taught us anything, having an eCommerce offering is becoming critical for many businesses.

Handily, on 24th July we're running an 'Expert Voices' webinar, chatting all things eCommerce with Nick Boyce from @pollenary

Grab your FREE place: https://t.co/otD89SW2Kd

[Pollenary @pollenary]

Accidentally discovered we are a preferred partner 💪

[Nick Boyce @nickboyce]

Logging in to Facebook's partner portal to find out how to become a Preferred Partner, only to find out you already are one. 😀

[Pollenary @pollenary]

Marketing automation be like:

[Pollenary @pollenary]

Read on for some details on our move to profit-centric reporting.

[Nick Boyce @nickboyce]

If you’re running e-commerce performance marketing without reporting on overall revenue and gross profit after acquisition costs and COGS, you’re really missing a trick. ROAS is a useful metric but doesn’t tell the whole story. 📋

[Pollenary @pollenary]

Some great FB video ad advice here:

✔️Show product and value prop in the first 3 seconds
✔️Include people enjoying the product
✔️Show customer’s problems being solved
✔️Leverage reviews as copy
✔️Text overlays to handle common objections

👉 https://t.co/R2kvFUnV0x

[Pollenary @pollenary]

🔥🔥🔥

[Nick Boyce @nickboyce]

Seriously great article from Aaron here. Turning an army of influencers into production centres is a tactic we are big fans of at @pollenary. 👏

[Pollenary @pollenary]

Cancel all plans, tonight is about workarounds 😵

[Social Savannah @social_savannah]

Wow the Apple emergency alerts are getting so personalized

[Traktion @traktionhq]

Our first speaker for the upcoming #TraktionAI Marketing Masterclass is @nickboyce.

Nick has over 20 years of experience across #ecommerce and #digitalmarketing. He’s also the founder of growth agency @pollenary and the co-host of the #FacebookMarketingMeetup in London.