Sanjay | Positioning for Founders

Losing deals, wasting marketing budget, still can’t explain why customers choose you | I write about positioning, the fix behind every marketing strategy.

[Sanjay | Positioning for Founders @positioningguy]

Every new audience.

Every new feature.

Makes your business a little harder to remember

[Sanjay | Positioning for Founders @positioningguy]

@OpenAI ok

[Sanjay | Positioning for Founders @positioningguy]

The place where I live in India doesn't have any bars, clubs or cool cafes.

It's a little remote location. I moved there to save money I made from my previous work.

But I still never sit in house entire day.

Currently, I am trying to build a business. Every day in the morning, I go to a library to be around people. In the evening, I go to the gym to work out with friends.

Once this new business starts making more revenue, I will move to a location where there are a ton of things to do.

I am going to do Activitymaxing.

[Sanjay | Positioning for Founders @positioningguy]

Adding more features to make your SaaS more valuable…

is probably the most harmful misconception technical founders have.

[Sanjay | Positioning for Founders @positioningguy]

@ecomstreur Nothing happens, and suddenly everything happens.

You can't predict when it will happen.

[Sanjay | Positioning for Founders @positioningguy]

@agazdecki The aspiration for your startup to become huge never goes away.

But people forget that to change your life, you need to reach $5k/m.

[Sanjay | Positioning for Founders @positioningguy]

@warikoo @WebVeda_ 3-4 hours is a crazy amount of work.

I think you were using it as a filtering mechanism.

But anyway, nice approach to filtering.

People came in for a job application and got therapy.

[Sanjay | Positioning for Founders @positioningguy]

@byryangambrell Before seeing this, I thought it was an industry which has very few people.

I was wrong.

[Sanjay | Positioning for Founders @positioningguy]

@elonmusk This is good.

But LinkedIn still beats X. They've more users.

I don't know how.

[Sanjay | Positioning for Founders @positioningguy]

Elon paid $60 billion for Cursor.

But the reason it became worth that much isn’t the technology alone.

I covered that in this video.

[Sanjay | Positioning for Founders @positioningguy]

@elonmusk That's a great thing.

Most of that value will be captured by SpaceX.

But I feel like 2035 is a little early. It will take more time.

[Sanjay | Positioning for Founders @positioningguy]

People have existing workflows.

They do the same things every day in the same places.

And the products that win are the ones that show up inside those places rather than asking poeple to come somewhere else and then do the activity.

[Sanjay | Positioning for Founders @positioningguy]

@_mattwelter Congrats!!! Both of you are looking amazing.

[Sanjay | Positioning for Founders @positioningguy]

My content is performing well on LinkedIn.

What about you?

[Sanjay | Positioning for Founders @positioningguy]

@elonmusk This is Great. Congratulations Elon.

[Sanjay | Positioning for Founders @positioningguy]

Most founders keep saying “we are transparent” or “we care about customers,” but these claims no longer work.

[Sanjay | Positioning for Founders @positioningguy]

@soham_nayak04 It will get better.

Don't stop. Just keep working.

[Sanjay | Positioning for Founders @positioningguy]

@elayadesigns Congrats.

[Sanjay | Positioning for Founders @positioningguy]

@itsmarcosruiz Tips for people with under 100 followers.

Infographics matter a lot.

But where do you create them? Figma or Canva.

[Sanjay | Positioning for Founders @positioningguy]

@AKirtesh Build in silence but share updates.

You don't need to share everything.

Also, supporting a few people matters.

[Sanjay | Positioning for Founders @positioningguy]

@marclou You'll need a little bit of an audience to gain traction on your launch post.

At least 5000-8000 people.