Meaghan Butler

I help marketers rescue their underperforming landing pages with an audit focused on how visitors really think, decide and act.

[Meaghan Butler @postclickstudio]

Introducing the Landing Page Optimization Kit – a self-guided system for marketers, freelancers and teams looking to improve conversion rates.

It’s available now! Grab the special intro offer here 👉 https://t.co/j8TsGlmczP

[Madni Aghadi @hey_madni]

🚨 Breaking news:

Canva Create is now over, and it was wild.

The new Canva is going to transform DESIGN forever

16 incredible updates:

[Sarah 🦕 @SarahLevinger]

Your ads aren’t working because you’re not:

- Hooking with relatable content
- Agitating with emotion
- Positioning your product correctly
- Calling the subconscious to act

Human psychology will always beat marketing hacks.

Go for human. Not marketing robot.

[Meaghan Butler @postclickstudio]

@vincentbeima If only we could dismiss them once and they be gone forever

[Meaghan Butler @postclickstudio]

@amyppc @Realicity @GoogleAds So true! I’m lucky I was only dealing with one at the time

[Meaghan Butler @postclickstudio]

@PaulRooneyEcom Depends on the client! I don’t max them out just for the sake of it. Usually by the 10th headline they start to get repetitive anyways. Sweet spot is 7-10

[Meaghan Butler @postclickstudio]

@AkvileDeFazio As much as I love dynamic ads, I can’t really see myself using this! At best it might help new advertisers dip their toes into video/carousel formats without additional resources, but I doubt it would ever outperform more purposeful creatives

[Meaghan Butler @postclickstudio]

@AnthonyHigman Since when do cars need lawyers?

[Meaghan Butler @postclickstudio]

@bkrudy Much better than “Hi FIRSTNAME”

[Meaghan Butler @postclickstudio]

The irony of the third cold sales email promising to improve my reply rates

[Meaghan Butler @postclickstudio]

@adsliaison Great, thank you!

[Meaghan Butler @postclickstudio]

@adsliaison Hi Ginny! Our client is seeing great results with dynamic search ads. I’d love to scale this but I’m worried about putting all our eggs in one basket in case DSAs are taken away in favour of Performance Max.

Can you confirm if DSAs are going away anytime soon?

[Meaghan Butler @postclickstudio]

If you have multiple ad groups sending traffic to the same landing page…
💡 Consolidate similar ad groups into broader themes
💡 Create additional landing pages to better align with keywords in each ad group

#ppc #digitalmarketing #googleads

[Meaghan Butler @postclickstudio]

Messy Google Ads account? Follow these two rules to simplify your account structure & amplify your results👇

1 campaign per goal
1 ad group per landing page

[Meaghan Butler @postclickstudio]

If you have multiple campaigns with the same goal…
💡 Consolidate your budget into fewer campaigns to achieve better efficiency and scale
💡 Define specific goals & KPIs so that each campaign has a distinct purpose

[Meaghan Butler @postclickstudio]

@RobertKarjalai1 Agreed! Not everything will get fixed but hopefully they’ll take all the negative feedback and work on improving it

[Meaghan Butler @postclickstudio]

2 days until Universal Analytics sunsets ⏱️ How is everyone feeling about GA4?

#GoogleAnalytics

[Meaghan Butler @postclickstudio]

@brie_e_anderson @googleanalytics Lately it seems like every “learn more” link from Google is a 404 🥲

[Meaghan Butler @postclickstudio]

@CJSlattery All great suggestions, but most small brands don’t have the capacity or expertise to do these things properly. If a brand came to us with all of this in place, I’d probably wonder why they’re outsourcing at all!