3x3

Capturing the hearts and minds of drinking consumers so that #bevalc brands and indy beer, wine and spirits retailers can reach them.

[3x3 @poweredby3x3]

"In an industry where it's difficult to judge the effectiveness of digital marketing, 3x3 provides sophisticated data and reporting that we can act on.” - @drinkonda

Read more about our work with #Onda -- https://t.co/qU0krNzXeZ

[3x3 @poweredby3x3]

This month, we're also watching the rise of #lemonade in #hardseltzer and the tangential uptick in canned, sparkling bevs across all categories.

https://t.co/J11B6hbJDb

6/6

[3x3 @poweredby3x3]

Our spotlight's on super-premium #mezcal for the next month.⁠
⁠
A few reasons why:⁠ (1/6)

[3x3 @poweredby3x3]

➡️ Mezcal has the smoky flavor of a single-malt or Scotch with the smooth, sharp body of a Tequila.⁠

This could propel it to new heights over the next month (We saw 45%+ volume and sales growth YoY looking at mid-Feb to mid-March in 2019 and 2020.)

5/6

[SevenFifty Daily @SevenFiftyDaily]

Distillers rediscover this high-proof, light-colored—and long forgotten—category as a blank canvas of opportunity. https://t.co/1cMB0g8brH

[3x3 @poweredby3x3]

Now for our shameless subscribe ask: We break down good stuff like this weekly in Retail Untapped.

Read last week's here, then hit subscribe. Your inbox will feel loved every Tuesday morning <3

https://t.co/j9OHHHrwJz

[3x3 @poweredby3x3]

#Spirits keep stealing share from #beer and #wine. (In 2020, the category = 39.1% of all bev-alc, ^1.3% YoY, per @DistilledSpirit via @spiritsbusiness)

Here's how: ⤵️

[3x3 @poweredby3x3]

K so... what's next?

We're expecting some leveling as wine, beer inch into RTDs. New hybrid subcategories and products should make 2021 a fascinating year for redistribution of market share (if you're into that kinda thing).

[3x3 @poweredby3x3]

Exactly what we were gonna say 👇

[Bart Watson @BrewersStats]

Bev alc e-commerce continues to heat up.

https://t.co/c2fyQ3McHC

[3x3 @poweredby3x3]

More on each trend in our latest blog post: https://t.co/Ndt6Q0yaap

Any #microtrends you're tracking that we missed?

[3x3 @poweredby3x3]

Four beer/wine/spirits #microtrends to carry you through #ValentinesDay: A Thread

[3x3 @poweredby3x3]

4: Pandemic-tinted #ValentinesDay

Two sides here: Less on-premise competition for retailer sales. But, maybe more single folks celebrating with smaller-format bottles?