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The B2B SaaS Marketing Agency. We help B2B SaaS & Technology companies grow ARR, book more demos, and drive trials with Content, SEO, Paid Search and Social.

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Por que no los dos! We 2x'ed this cyber-security SaaS client's pipeline volume AND increased conversion rate by 36% over the last 12 months. Long sales cycle, minimum ACV of $100K. This is the type of stuff we eat for breakfast poweredbysearch

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🔥 June client wins!

➡️Internal Employee Comms client acquired LinkedIn leads for *just* $34 with BMO, Shutterstock, and more enterprise prospects in pipeline

➡️ Reduced cost/trial on Google by 54% for Fintech client

➡️ Cloud Security SaaS beat forecast pipeline by 127% MoM.

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You can keep your CPL manageable and within an acceptable range—while increasing your number of acquired leads—by following our iterative approach:

1. Small budget increase
2. Test and optimize
3. Review the CPL

https://t.co/zjC00WGzdS

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Don't miss out on making a 'take the next step' offer on your lead magnet download thank you page

It's a huge converter from MQL to SQL

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When making a significant investment in marketing, it's wise to plan out the changes and plot them out on a matrix with these axes:

1. Delayed value vs Immediate value
2. Singleplayer actions vs Multiplayer actions

Start by focusing on singleplayer immediate value actions

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Pivots to product-led have made huge impacts on the revenues of companies like @adobe and @heroku

But how do you replicate their success?

https://t.co/SvS7kIxhQV

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Big SaaS cos have:

1) complex decision making processes
2) a lower tolerance for risk

How can internal evangelists for the product-led GTM make any progress?

https://t.co/SvS7kIxhQV

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Make sure you've started migrating to Google Analytics 4 by 1 July 2022 if you want to make year on year comparisons next year

Here's our guide on how to do this:
https://t.co/cKFTP7UytI

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Improve the use of lead scoring when moving to a product-led GTM by building engagement signals into marketing operations

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How do you fix that?

https://t.co/SvS7kIxhQV

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Sales driven organizations are less successful

Marketing teams in these orgs are less able to generate high quality leads that turn into customers at a high rate

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How people browse and buy B2B SaaS products:

• People read, think and digest information from your website over many months
• They revisit potentially hundreds of times
• From many different devices

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Tracking HVAs in your SaaS lead scoring can help you build meaningful triggers for sales involvement so you increase your ACV

https://t.co/SvS7kIOTfv

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A high value action for a SaaS product might be:

• Invites team members
• Creates [whatever your product creates e.g. invoice, report, survey]
• Interacts with a pricing ‘view’ in the app

Every SaaS’ HVAs are different and depend on the pain that the product solves

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3 main problems for sales led orgs:

• Marketing produces poor quality leads
• Over reliance on BDRs to qualify leads
• Lead scoring models that don’t reflect buyer intent

Here's how to fix that

https://t.co/SvS7kIPr53

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3 reasons GA4 is so good for SaaS:

1. Data streams give you a full picture of user activity from one GA4 property
2. Event data and user data can easily accept custom parameters
3. Audiences are much more useful when running campaigns through Google Ads

https://t.co/cKFTP7UytI

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Key dates for migration to Google Analytics 4

Here's a guide on how to migrate: https://t.co/cKFTP7UytI

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Acquisition really matters for SaaS businesses,

But it's often the expansion and retention that are the biggest levers for them to pull

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Google Analytics is about sessions and that doesn’t really mean a single thing to a revenue focused executive

What if we told you the new GA4 can help you solve that?

https://t.co/cKFTP7UytI

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Here's how to do that:

https://t.co/SvS7kIxhQV

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People buy SaaS products differently

Allow users to choose their own adventures

Move away from lead scoring based only on interaction with the marketing site and to factor in product usage signals too