Dev Basu 🇨🇦/🇮🇳/🌎

Tweets about B2B Demand Gen and growing an 8-figure B2B SaaS marketing agency. Founder — @poweredbysearch.com. Driven over $100M+ in revenue for clients.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

Our 10-year target: To be the best in the world at SaaS marketing, doing work we love, with people we like, how we want.

⇢ We have the best people
⇢ We have the best process
⇢ We have the best clients
⇢ We have the industry's leading results
⇢ We have the best culture👇🏾

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

B2B running Google Ads? Audit these 9 areas before you spend another dollar:

Landing pages, conquesting, remarketing, monthly creative, A/B tests, CRM feedback, bottom-funnel bids, closed-won tracking, trusted reporting.

Most miss 4-5. 👇

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

B2B demand gen in 2026:

Campaigns → a system
Lead volume → pipeline quality
Awareness first → BOFU first
Random acts of marketing → predictable growth

A system takes a quarter to compound. Start at the bottom of the funnel. BOFU buys you the runway to build the rest.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@davegerhardt @exitfivemedia @rsobers 100% impressed, 0% surprised! Congrats Rob. Jess mentioned you guys caught up at the event!

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@TheCraigHewitt The trick is to get paid for many months in one shot.

[Year Remaining @year_remaining]

░░░░░░░▓▓▓ 21%

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

B2B deals have 6+ stakeholders. Each asks a different question:

Champion: How do I sell this internally?
Executive: What's the impact?
Finance: What's the ROI?
IT: Is it secure?
Ops: Who implements it?
Legal: What are the terms?

Skip one stakeholder and the deal stalls.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@mattvaru 100% true.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@andrewculver What a run! Congrats on what's next. Enjoyed getting to know you better at Microconf a few years ago. You're the first person I've met who said, "I'm not gonna eat all of this steak, but I ordered it; wanna share it with me?"

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

Your board asks "did it make money?" Most reports answer "did people see it?"

A real B2B marketing report shows:
- ICP-fit % of pipeline
- MQL to SQL rate
- CAC payback period
- Closed-won revenue by channel

Follower counts stay out of the board deck.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

New CMO? Fix the foundation before launching campaigns.

Days 1-30: Audit closed-won, MQL to SQL, attribution
Days 31-60: Align ICP, lead definition, pipeline metric
Days 61-90: BOFU content + paid, revive cold leads
Day 91+: Measure and report

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@gaetano_nyc 100%. How much money we make is no one’s business.

Our business is making clients successful.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

Dec 2025: invisible in Google AI Overviews.
June 2026: #1 cited source on buyer-intent queries.

How, in 6 months:
- Audited every query their buyers use
- Built content engineered to be the answer AI quotes

Result: 258 net-new citations, 212 at position #1.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

Most B2B teams still run the 2021 playbook: more blog posts, more dashboards.

Buyers now ask ChatGPT, and 6 people approve every deal.

Q4 in order:
1. Get visible in AI search
2. Fix landing pages
3. Cut wasted ad spend
4. Content for every stakeholder

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@JoeydeWit_ I know a $10-15 m rev agency that does -2% net. Tough.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

Single-source attribution is a lie in B2B marketing.

Client says LinkedIn. Dashboard says Google. CRM says organic.

Triangulate instead: CRM data + platform data + self-reported. Where all 3 align, you have the truth.

Then scale it, cut it, or test it.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@kunchenguid More importantly most of these services have terms and conditions where they have an irrevocable license to your content (including the sensitive data from connected apps). They can do whatever they want including creating derivative works.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@marclou what to you do to restore glycogen for your workouts?

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

"I'm the bottleneck. I can't scale marketing myself."

A founder said this on a discovery call.

Recruiting and sales calls take his time. Marketing gets whatever's left.

Eventually it needs a team that owns it.

How much pipeline have you lost to your own calendar?

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@BPindulic I've had a similar path.

- First business at 12 (middle school friends were my customers)

- Low CapEx always.

- The only path was through the hard times, not another opportunity vehicle.