Dev Basu 🇨🇦/🇮🇳/🌎

Tweets about B2B Demand Gen and growing an 8-figure B2B SaaS marketing agency. Founder — @poweredbysearch.com. Driven over $100M+ in revenue for clients.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

Our 10-year target: To be the best in the world at SaaS marketing, doing work we love, with people we like, how we want.

⇢ We have the best people
⇢ We have the best process
⇢ We have the best clients
⇢ We have the industry's leading results
⇢ We have the best culture👇🏾

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@steijnpelle You guys are going to do very well. Nothing like camping out in your customers office and understanding their pain.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

Your competitor isn't winning AI search because of better content. They're winning because their content is structured to be cited.

30 days to fix it:

Week 1: Audit
Week 2: Unblock crawlers
Week 3: Rewrite for citations
Week 4: Build third-party proof

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@loganix @bryan_johnson Thanks! I could barely do 15 proper ones when I was 25-30% BF.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@danshipper Interestingly Claude design is better on 4.7 than 4.8

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

4 awareness stages. Each one needs its own content.

1. Unaware: quizzes, press, symptom content
2. Problem Aware: checklists, webinars, guides
3. Solution Aware: calculators, buying guides
4. Product Aware: case studies, comparison pages

Most companies build for stage 4 only

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@garrytan You’re a machine. Impressive to see how thoughtfully you’re shipping gstack and gbrain.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

Talk about a long marketing cycle

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

4 questions every B2B CMO gets asked in 2026:

Why aren't we in ChatGPT?
Why is traffic down but rankings fine?
What's our AI search strategy?
How fast can we fix this?

Answer to #1: LLMs don't rank pages. They pull quotes. If your content isn't quotable, you don't exist.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@bradmillscan Have a backup model as auxiliary. I have 60 crons working in Hermes.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

In SEO you bid on keywords. In paid you buy placement.

In AI you do neither. AI decides if you get cited.

68% of B2B sites block AI crawlers and don't know it.

Their competitors get cited. They don't.

3 content types AI cites 👇

[Howard Lerman @howard]

Everyone is obsessed with AI making a 10x engineer a 1000x engineer.

The recent reductions at CloudFlare and Click have me me realize the plot is equally about the inverse: AI amplifies the *negative* impacts of poor performers.

If a person with poor taste, who makes mediocore judgement calls, and doesn't properly build things customers love is able to produce 10x more work - does a company want that?

Hell no! Productivity isn't just about as many people as possible tokenmaxxing. AI is a double edged sword, especially when it's used to produce net new work.

If you give a bad artist a pen that can draw 100x as fast, you're going to pile up with a lot of junky artwork very quickly.

And since it happens so quickly leaders are now able to see quickly who is Picasso and who is not and adjust accordingly.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

Agency account management 101:

Set the agenda. Run the meeting. Send the recap.

Tell 'em what's coming. Tell 'em what happened. Tell 'em what's next.

Do it every time.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

This 14-21 day flow converts 10-20% of cold leads to MQLs:

Day 0: Asset delivery
Day 1: Pain 1
Day 3: Pain 2 + cost
Day 5: Pain 3 + framework
Day 14: 1 question
Day 21: Breakup, door open

Pushing too hard kills more deals than it creates.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@mvanhorn @ppressdev holy moly. this is awesome

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

@SuperhumanMail @Claude The MCP auth drops every day in Claude Code. Please work on a fix!

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

Just heard someone say they are “old school” because they use @WisprFlow to “write” content instead of prompting Claude.

My first contracts were sent via fax.

I feel old.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

If I were planning Q3 as a B2B CMO, I’d prioritize:

• visibility in AI search
• landing pages that convert
• cutting wasted spend
• content for the full buying committee

Not:
• more blog volume
• more dashboards

Pipeline > activity.

[Dev Basu 🇨🇦/🇮🇳/🌎 @devbasu]

SEO and AEO overlap more than people think.

Both reward:

• authoritative content
• clear expertise
• fast, crawlable sites
• direct answers

The difference is in the outcome.

SEO gets you ranked.
AEO gets you cited in the answer.