tin (rest) 𐙚

.

[tin (rest) 𐙚 @ppaatissier]

🎬 to celebrate 𝐒𝐨𝐧𝐲𝐚’𝐬 𝟏𝐬𝐭 𝐩𝐫𝐞𝐦𝐢𝐞𝐫𝐞 𝐨𝐟 𝐇𝐚𝐫𝐦𝐨𝐧𝐲 𝐒𝐞𝐜𝐫𝐞𝐭, we created a small project called 𝐁𝐥𝐨𝐨𝐦𝐢𝐧𝐠 𝐒𝐨𝐧𝐚𝐭𝐚, something simple, filled with love and quiet support from us to her

With a little dream and 𝟑𝟔,𝟏𝟎𝟎 𝐓𝐇𝐁, we made this happen just for her 🌷

Keep blooming, Sonya, we’ll be cheering for you every step of the way 💐

from @hanhan346 and @ppaatissier with love 🇻🇳🩵

#sonyasaranphat #ซอนญ่าศรัณย์ภัทร์
#ลูกหมีซอนญ่า #lmsy

[tin (rest) 𐙚 @ppaatissier]

@hanhan346 hăn ko sao, musk 1 sao

[Hăn Hăn @hanhan346]

Tầm này nf t ko thấy ai mà cũng ko ai thấy t :))

LMSY AT SIAM PARAGON #SiamParagonBIFW2025xLMSY
#GreyhoundOriginal
#BIFW2025
#SiamParagonBIFW2025

[tin (rest) 𐙚 @ppaatissier]

@sonyaverse @hanhan346 còn làm fan luôn hả =))))

[Hăn Hăn @hanhan346]

☺️

LMSY AT SIAM PARAGON
#SiamParagonBIFW2025xLMSY
#BIFW2025xLMSY
#GreyhoundOriginal
#GHAW25
#LMSY

[tin (rest) 𐙚 @ppaatissier]

@hanhan346 cái cõi mạng này chắc còn mình vs b là fan từ thời đó đó =))))))))

[tin (rest) 𐙚 @ppaatissier]

mãi đỉnk 😇 lặn tiếp đây 🥲

[tin (rest) 𐙚 @ppaatissier]

just popping up to say happy birthday to @lmsyvietgang2 (or anniversary, since this marks the day Vietgang was founded), and to throw it back to that iconic LED project back then 🫵🏻

#ลูกหมีซอนญ่า #lmsy

[tin (rest) 𐙚 @ppaatissier]

vẫn cứ là chấn động địa cầu 🫵🏻

[tin (rest) 𐙚 @ppaatissier]

@sonyasarann ily always

[Jacqui @Jacksprattemp]

My LMSY Digital Team bestie @hcfoo has already been increasing content she shares of LMSY on IG + TikTok a few weeks ago and noticed there's quite a bit of engagement with what she shares there. We had a discussion regarding how to strategically help Sonya and Lookmhee grow and I mentioned it was:

1) Important that the focus extends beyond X and needs to be across at least the top 3 to 4 social media platforms because research shows people are using up to 7 social media services globally and LMSY's audience split from 7D tracking results show abt a 50/50 split between Thai and international audiences / followers / fans and these people will be split across multiple platforms. (See last 7D tracking data table I extracted from Talkwalker and shared on X broken down by top 25 countries with all their current tags and word association with Harmony Secret)

2) So we have to focus on the platforms which are most important - X, IG + TikTok and for the Thai fan base Line will likely also be important:

a) Where there's a lot of views / likes/ engagement with Sonya + Lookmhee's own content on their a/cs.

b) Where there are a high volume of following / interest for user generated + re-shared content of them + their shows and interviews by audiences/fans - X, IG, TikTok + YouTube.

c) Where growing their EMV (Earned Media Value) and ER (Engagement Rate) are critical to them gaining more interest from bigger + major brands and fashion magazines like Vogue, Harpers Bazaar + L'Officiel for collaborations + partnerships, endorsements + sponsorships in the long term. See screen grab of Orm, Ling Ling, Freen and Becky's most recent EMV + ER rank from Fashion week 2025.

3) From a demographics perspective Sonya + Lookmhee's fan base are of a younger age, so the focus should be also be on platforms where these fans/audiences are most active, which are IG and TikTok (look at data for favourite social media platforms broken down by age internationally).

From a strategic marketing + brand management standpoint, if we want to help them grow:

1) we need to make sure they always stay visible + top of mind among the top GL couple pairings / actresses. Which means, we need to maintain their @zanroo_global Top 10 GL actresses position, throughout the year, month-on-month with the longer term objective of improving their position on those rankings, even when they don't have a series on.

2) We need to use their tags on the top 3 social media platforms - not just the English tag #LMSY, but importantly also the Thai tag #ลูกหมีซอนญ่า because Zanroo tracks this across the platforms. And where relevant adding these other tags - #LMLookmhee + #Sonya + #HarmonySecret + #Affairtheseries. Also be careful not to use too many tags together during TPs on X such that the algorithm on the X platform treat posts like spam. During TP, use the most important tags and Keyword.

[GINA @GINA1900X]

为你们骄傲 👏🎉👍

#HarmonySecret
#ลูกหมีซอนญ่า #LMSY
#SonyaSaranphat
#LookmheePunyapat

[sapphic garden @SapphicGardenTH]

ซอนญ่าอย่าร้อง หมีดุนิดเดียว 🤣🤣

🔗 https://t.co/rTNU0t7Z7Y

#LMSY #SonyaSaranphat
#HarmonySecret
#HarmonySecretดีลลับฉบับเล่นเล่ห์

[Hometown Romance @hometown_TH]

1.2 M 🙏🏻🥺 ขอบคุณจากหัวใจจริงๆ นะคะ ปารูปน่ารัก 🐨 น้อนหมีร้อนใน 🩷 น้อนกาตุ่ยหน้ามู่ 🐰 ขอบคุณสำหรับทุกความรักนะคะ 💕💞💓💗💝💘💖

#HarmonySecretEP6
SECRET DEAL EP6

[𝐛𝐮𝐧𝐧𝐲𝐭𝐚𝐥𝐞𝐬 @bunnytales1221]

เสียงซอนญ่าท่อนนี้แบบ.. 😭🫠

[CHANGE MUSIC @CHANGEMUSIC_]

เสียงเพลงจากใจ ลูกหมี x ซอนญ่า 🥰
"แค่รักก็มากพอ"
ฟังแบบเต็มๆ ได้ทุกช่องทาง Streaming
🎧https://t.co/4PLVpNNDd9

#แค่รักก็มากพอ_LMSY
#LMSY #ลูกหมีซอนญ่า
#HarmonySecret
#CHANGEMUSIC
#CHANGE2561

[SY🧡👩🏻‍🌾🌳🐰🥕🪣 @sonyasarann]

Finallyyyyy!♥️ ขอบคุณทุกคนมากๆเลยนะคะ บัตรหมดไวกว่าที่คิดไว้มาก อีกไม่กี่วันก็จะได้เจอกันแล้วนะ มาส่งแก๊งค์ฮาโมนี่กลับนิยายกัน!🥹😢🩷

[tin (rest) 𐙚 @ppaatissier]

@saranwhat như dispatch zậy cha =))

[JN 💛🩵 @watashiwajn]

“Two souls with but a single thought, two hearts that beat as one.”

SECRET DEAL EP6

#HarmonySecretEP6

[𝐛𝐮𝐧𝐧𝐲𝐭𝐚𝐥𝐞𝐬 @bunnytales1221]

เพียงแค่คำว่ารักก็มากพอ

SECRET DEAL EP6
#HarmonySecretEP6
#ลูกหมีซอนญ่า #LMSY