Greg

#ppcchat #marketingtwitter

6x Clockscars Winner - Greg of the Year (@marketingoclock)

2023 @sengineland In-house team of the year - PPC

[Greg @PPCGreg]

As Joey Tribbiani says, "It's not just a hat rack, my friend!" 🧠🧠🧠

[Greg @PPCGreg]

We've got all this AI being shoved into Google Ads, but still today if I type the letter 'e' in "impression" when building a report, none of the selectable columns show anymore.

[Greg @PPCGreg]

sub-mcc campaign views are broken / aren't showing campaign performance metrics. @adsliaison

[Greg Finn @gregfinn]

I had the pleasure of sitting down with @adsliaison to do a deep dive on the upcoming Limited By Budget/Targets change happening next week on the 17th.

We covered:

- Why limited by budget campaigns would overperform in the past and the issues that arose from this

- How the system worked in the past

- If this would impact under-performance

- What exactly is changing to campaigns that are not limited by budget

- Is maximize conversions/maximize conversion value still a good option

- How this impacts ad groups

- Should users adjust targets for non-limied by budget campaigns

Think we got a lot of questions answered that you may have!

#googleads

https://t.co/kiXGHRWi0B

[Greg @PPCGreg]

"this is not a spam email" feels like something a spam email would say.

[Greg @PPCGreg]

@AnthonyHigman a young ppcgreg would respond to all of their emails. now a days ppcgreg only responds when they aren't using their .wxf emails.

ex. only after I called them out did they switch their signature and the from email.

By Google allowing them to use @google.com, they're complicit.

[Greg @PPCGreg]

@KurtHenninger

[Greg @PPCGreg]

TIL the basic Meta support we receive stinks so much because we're not paying a monthly subscription...

[Collin Slattery @CJSlattery]

We're hiring creative strategists!

Location doesn't matter. Being elite does.

Taikun will grow 540% over 2026. That kind of growth doesn't happen by accident.

It happens by hiring the absolute best at every position and letting them do what they do best with some of the fastest growing DTC brands.

You'd be working alongside @PhilKiel, @jaketheadnerd, me, and the strongest team assembled at any DTC agency.

Real accounts. Real budgets. Real partners that trust us. Real growth.

If you're elite, we want to talk.

Email [email protected] and let's rip

[Greg @PPCGreg]

@mr_govindsingh @GoogleAds been happening for a while, low priority for them to fix it I guess https://t.co/GtH8PtAwVh

[Greg @PPCGreg]

shoutout to the ad preview tool for making sure I'm not a robot - but also not allowing me to check the box to confirm I am not.

[Greg @PPCGreg]

*"If you already created a passkey, you can [try] to ignore this message [but we'll keep reminding you every day, every time you go into a different account]"

[Greg @PPCGreg]

@Mel66 @rustybrick https://t.co/QJBVKPg0qM

[Greg @PPCGreg]

"new"

[Greg @PPCGreg]

@rustybrick it'd be like Apple calling the iPhone 15 "new"

[Barry Schwartz @rustybrick]

Google Ads Editor 2.13 is now out, here is what is new https://t.co/Z0tAC6P4s2

[Greg @PPCGreg]

@rustybrick We also used to be able to select "All affected ads in the account", which they've recently removed.

This flag continues to be an issue for us, forcing us to appeal the violation every time we update the ads. https://t.co/FJcrQtysmW

[Greg @PPCGreg]

.@adsliaison many of our ads got disapproved this weekend. Support is saying it's because the word "LOCATION" is in all caps. Then even if we do edit it to be lower case it just saves it in all caps again.

[Greg @PPCGreg]

@rustybrick @AnthonyHigman I think their change with AI qualifying call leads also is a part of this. https://t.co/ptbPdl8YTc similar to what they were doing with LSA's previously - but now if you want that, you'd have to opt in all of your PPC campaign 'calls from ads' too, which means more data for them

[Greg @PPCGreg]

@rustybrick @AnthonyHigman smaller businesses, agencies that manage hundreds of accounts, and google 📈 are the biggest winners.

ever since they removed standalone app, I'd bet adoption by SMB's has suffered, like Anthony said, this should bring a lot back. https://t.co/58He4ntqID

[Greg @PPCGreg]

Ginny casually dropping the biggest 🎁 of the year then taking off for 2 weeks. ✌️

[AdsLiaison @adsliaison]

Local Services Ads are moving into the Google Ads UI – Your top anticipated questions answered 🙂

This has been a long-time ask, and while I’m out of the office and unable to respond to questions directly for a couple of weeks, I thought I’d schedule this post to tackle a few questions I thought might come up:

❓ Why is Performance Max with pay-per-lead goals the new option for Local Services advertisers in Google Ads? What changes should we expect?

PMax is the only campaign type that serves on both Search and Maps inventory, and LSAs will continue to *only* show on Search and Maps via this new goal type within PMax.

It is specifically designed to meet the needs of LSA advertisers.

With Performance Max with pay-per-lead goals, LSAs will continue to have the same billing model (only pay for leads), still bid on job types within your service areas (vs. keywords), and still be eligible for the same inventory on Search and Maps exclusively. There are no plans to change this.

❓ What’s the benefit to advertisers in moving from Local Services Ads to the Google Ads UI?

Ease of use is a big one. No more hopping back and forth between LSA and Google Ads accounts.

Local businesses will have a single platform to manage all their Google advertising – while keeping their existing LSA targeting and billing framework.

Businesses will be able to manage and reply to customer message leads from within Google Ads.

And any updates you make in GBP will now get reflected in your campaigns in real-time.

❓ Will advertisers be able to access historical data after their transition date?

Unfortunately this will not be possible. Advertisers won’t be able to access their historical performance reports or LSA dashboard after their campaign has transitioned to Performance Max for pay-per-leads.

We *strongly recommend* all advertisers download their historical data ahead of their transition timing. I’d start that process ASAP. Each advertiser will receive notification in advance of their transition.

❓ What’s the timing & what do I need to do?

The initial account integrations will start in August and roll out in structured phases over the subsequent months, prioritizing performance stability.

Campaign setups will pre-populate using Google Business Profile details and all existing Local Services Ads settings – including targeting parameters, budgets, and visual assets – will be preserved.

No action will be needed by advertisers. Just be sure to download your historical performance reports.

Check out the Help Center for more details. Let me know if you have any questions, and I’ll respond to them when I’m back on 8/3.

[Greg @PPCGreg]

Ya'll are never going to guess what Reddit is calling their (more) automated campaigns. Email refers to them as RMAX for short.

[Greg @PPCGreg]

@ppcClickShark @AnthonyHigman some of this feel hallucinatory but would be pretty cool.