Justin Parkes

The Triad. The Extraction System. The Bridge. I write about what happens when you stop extracting and start depositing.

[Justin Parkes @ppcjustin]

Then the world stopped, the league folded, and our momentum evaporated.
While we spent the last 4 years building influencers and "lifestyle" brands, our regional peers were building players.
Thailand, Japan, and Australia didn't wait for us to find our rhythm again.
The gap is widening while we focus on the wrong things.

[Justin Parkes @ppcjustin]

Youth basketball in Vietnam has become a highlight reel with a scoreboard.

We’re building a "scene," but we’re losing the sport.

Here is why our local system is broken and what we must change to catch back up to the region:

[Justin Parkes @ppcjustin]

Before 2020, Vietnam basketball had real teeth.

Local clubs were thriving, the ABL was a bridge to the region, and our national team was closing the gap.

We weren't just playing for clips; we were playing for respect in Southeast Asia.

[Justin Parkes @ppcjustin]

Both paths cost something.

One costs effort and ego.

The other costs the future of our basketball community.

Your community. Your choice. Period.

[Justin Parkes @ppcjustin]

This is fixable. It has been done before.

Path A: Keep the machine running. More extraction, less skill.

Path B: Build a real Vietnamese basketball culture. Develop people, not just clips. Team first.

Take accountability for what our system actually produces.

[Justin Parkes @ppcjustin]

10. If Path A is the path we're on, I do not choose it. That’s not a negotiation. Just where my energy goes. Period.

[Justin Parkes @ppcjustin]

9. We have two paths. Keep the machine running (Path A) or build a culture that develops people (Path B).