PPC Panos

Performance Marketing Specialist with a knack for Paid Search | Social | Media.

I run ads 24/7

[PPC Panos @ppcpanos]

Hey, marketers!
I created this free Looker Studio report for GA4, designed specifically for e-commerce businesses. It’s packed with all the metrics you need to keep an eye on: revenue, transactions, cart activity, conversion rates, and more. 😊
https://t.co/XkvfzaPD2r

Have fun

[Mike Ryan @mikeryanretail]

I've been studying PMax channel data from 2025 peak. Feed-based display ads (which I broadly interpret as remarketing) have an interesting seasonal behavior: impressions drop around BF then rise. It *suggests* more focus on cold traffic followed by harvesting.

[PPC Panos @ppcpanos]

@danellisona https://t.co/Iw0IuAVjiK

[PPC Panos @ppcpanos]

Yeah, no surprises there

[Polymarket @Polymarket]

JUST IN: Business owner reveals he has spent more than $1,000 on ChatGPT ads and has concluded “You are better off lighting money on fire."

[PPC Panos @ppcpanos]

@ant0ni0_r0mer0 OS

[PPC Panos @ppcpanos]

@Tegadesigns Figma by far

[PPC Panos @ppcpanos]

@charliejhills VAULT

[PPC Panos @ppcpanos]

@adamtaylorl System

[PPC Panos @ppcpanos]

Product feeds guidelines and optimization tips for AI surfaces

https://t.co/a0e7RKQ0fk

[PPC Panos @ppcpanos]

Turn More Product Searches Into Sales.

https://t.co/aecFOuxqEg

[PPC Panos @ppcpanos]

Sunday is a day of rest and fresh META ADS updates

Come May 18 (which is one day after the attribution changes) things will start to change for D2C founders and ecom people in general

[PPC Panos @ppcpanos]

YoY comparisons will look even worse after MAY 17

https://t.co/KBceKMLA6S

[PPC Panos @ppcpanos]

4/4 Splitting prospecting and remarketing into separate campaigns fragments the learning. PMax is built to unify it.

Match the structure to the strategy. For most accounts, that means letting PMax handle both.

[PPC Panos @ppcpanos]

1/4 Does it matter if your PMax campaign does remarketing, prospecting, or both?

Not really. But here is why the answer almost always points to both.

[PPC Panos @ppcpanos]

3/4 At the same time, Google's AI is still prospecting. It reads intent signals across its full inventory, including signals you cannot access directly, to find new high-potential users.

One campaign. Both funnel stages. Budget shifts toward what is converting.

[PPC Panos @ppcpanos]

€2.5M in revenue.
Stock shortages. Payment failures. Server crashes. Data errors.
Most people would've walked away.
I fixed the foundation, then scaled it.
→ 120% increase in conversion value
→ ROAS of 5
→ 7.3% drop in CPA

Want to be my next case study? 👇

[PPC Panos @ppcpanos]

Your Meta Ads are spending.

But creative fatigue, audience overlap, and broken CAPI tracking may be killing your ROAS.

Free 15-min live audit. No login required. 5 spots per week. 🔗
#MetaAds #FacebookAds #PaidSocial

https://t.co/KfLEZzzIUA

[PPC Panos @ppcpanos]

Getting clicks but no sales?

Your Google Ads account may be working against you.

Free manual audit. Video walkthrough. Zero obligation. 5 slots per month. 🔗
#GoogleAds #PPC #PPCAudit

https://t.co/5QRqTJDX9b

[PPC Panos @ppcpanos]

GA4 and Google Ads both tracked your purchase.

They show different numbers. Both are correct.

Here is why they differ and which one to trust for bidding. 🔗
#GoogleAds #GA4

https://t.co/Jq0JC1a4Ye

[PPC Panos @ppcpanos]

Your Merchant Center feed might be blocking your own sales.

Disapprovals. Missing GTINs. Broken shipping settings.

Get a free expert audit and a fix plan. 5 slots per month. 🔗

#GoogleShopping #MerchantCenter #Ecommerce

https://t.co/QcRy0xQ0fX