Pradeep Krishnakumar

Co-Founder at @zoukbrand Exp.: BrowserStack, VC, DB, McK. Alum: IIMA & IITM. Hobbies - Music & Travel. Passion - Startups

[Pradeep Krishnakumar @pradeep__kk]

@vinayak_agg @sjs_day1 @_surgeahead Congrats! :)

[Pradeep Krishnakumar @pradeep__kk]

The tiny lane from the eastern express highway to Shell Colony always has these autos parked under the No Parking sign in Chembur.

Please take action. Causes unnecessary traffic. @MTPHereToHelp

[Pradeep Krishnakumar @pradeep__kk]

@MTPHereToHelp - the Shell Colony road under Amar Mahal flyover on the Tilak Nagar - Chembur station stretch is fully blocked. Half the road under the bridge is under repair and hence traffic is a mess. Can you put a cop there to drive one way traffic better?

[Pradeep Krishnakumar @pradeep__kk]

@routray2003 Regret the experience. My team will look into this and come back asap. We will try our best to deliver and resolve this.

[Nirav Dave @nirav_dave]

"One order a day", that’s how it started. At an ASCENT huddle, @pradeep__kk shared how Zouk grew with consistency, customer-first thinking, and evolving as a founder. The real shift isn’t 0–100; it’s 100–1000. Grateful for such simple, powerful insights.

#Entrepreneurship #zouk

[Pradeep Krishnakumar @pradeep__kk]

Eye opening!

[Matt Shumer @mattshumer_]

https://t.co/ivXRKXJvQg

[Manish Singh @refsrc]

Peyush Bansal, speaking to Jefferies, on what people get wrong about India's eyewear TAM.

[Lenny Rachitsky @lennysan]

My biggest takeaways from @ElenaVerna (Head of Growth at @Lovable):

1. In AI, you now need to find product-market fit every three months. Product-market fit used to mean: build something people want, then scale it for years. In AI, the underlying technology changes so fast—and customer expectations with it—that you’re constantly re-earning that fit. Even at $200M ARR.

2. The growth playbook has fundamentally changed for AI companies. Elena has led growth at Miro, Dropbox, and Amplitude and advised dozens more companies on growth. At Lovable, she says only 30% to 40% of what she learned in 20 years still applies.

3. At Lovable, growth is driven mostly through new features, not optimizing funnels. At the fastest-growing company in history, optimization drives about 5% of their growth. The other 95% comes from launching new features and products. Small tweaks don’t move the needle when everything is changing.

4. Ship constantly, and talk about it. Lovable’s main growth and retention strategy: ship features fast enough that customers feel the product is always alive. Engineers announce their own updates. The founder tweets progress daily. This keeps users curious—and keeps competitors scrambling.

5. Give your product away like candy. AI products are expensive to run, so most companies gate them behind paywalls. Lovable does the opposite: they fund hackathons, sponsor events, and hand out free credits. They treat this spending as marketing, not cost—and it compounds through word of mouth.

6. Influencer marketing outperforms paid ads by 10x. Lovable found that short videos showing what the product can do spread faster and convert better than traditional paid advertising. Showing beats telling.

7. “Minimum viable product” is dead. Elena describes the new minimum bar as “minimum lovable product.” If the experience doesn’t delight people, they won’t tell anyone. And word of mouth is your primary engine.

8. Community isn’t a nice-to-have. It’s a key lever for growth. Lovable’s Discord has hundreds of thousands of members helping each other. This amplifies word of mouth, drives retention, and makes customers feel like insiders. Building the product alone isn’t enough anymore—you’re building a world.

9. Hire people who create clarity from chaos. Fast-moving AI companies don’t have neat job descriptions or stable roadmaps. Elena looks for high-agency people who thrive in mess, including new graduates who are AI-native and former founders who know how to operate without instructions.

10. You can work at one of the fastest-growing companies in history and still see your kids. Elena wakes at 6 a.m. Stockholm time, protects her gym and family hours, and refuses to treat burnout as a badge of honor. Her point: if you set boundaries, the work will fill the available time—not all the time.

[Dhwani Nanavati @dhwaninanavati]

The new age brand playbook is to lean into the Indian-ness
Your Lavie, Lino Perros, Peter England vibes are not landing with the new gen. Indian brands trying to appear Western are not resonating - rather feel cheap

Brands with strong unique ‘Indian’ cultural identity are the future - Gully Labs sneakers, the Art-chives tote bags, the Behno bags, Nicobar, Zouk bags

Pics in thread - point being, the aping of international fashion is being replaced by unique Indian fashion (it doesn’t even have to look desi, just feel Indian & unique - like Jaywalking)

This of course is not a new phenomenon - this is the classic Indian old money aesthetic - however as more Indians get wealthy, this aesthetic becomes more popular. And I love it!

[Pradeep Krishnakumar @pradeep__kk]

@siddarthpaim @tejeshwi_sharma @letsblinkit @_groww @CRED_club @TheJupiterApp @getscapia Building ZOUK. Check out -

https://t.co/GQVEMjTaA2

[Tejal Bahira @TejalBahira]

East or west, @zoukbrand is best ❤️ most precious things to get yourself are zouk bags and slings. Wallets i feel are priced high 😬🥲 so don't know about them don't have them. But I have 5 zouks already...I am obsessed 🤗

[Phoenix Citadel @phoenixcitadel]

𝐙𝐨𝐮𝐤 is now open at 𝐏𝐡𝐨𝐞𝐧𝐢𝐱 𝐂𝐢𝐭𝐚𝐝𝐞𝐥! ✨
Discover 100% vegan, handcrafted bags, wallets & accessories 👜👝
Stylish. Ethical. Fresh. Visit today!
#Zouk #PhoenixCitadel #VeganFashion #EthicalFashion #VeganBags #IndoreShopping

[Dhanashree Joglekar @dhanashree0910]

Loving zouk sling bags, the one with a flap. They fit in so much stuff and yet when you put them cross on your shoulder ,you almost forget you have a bag on you. I have been a Baggit bag loyalist for the longest time , but for sling bags and backpack zouk has my heart

[Guru @KamathGurudutt]

zouk (it's online so it is zouk and not Zouk) is a fantastic site.

So happy that my wife and daughter do not check my tweets. They would have started shopping. (nahi, mera paisa nahi...unhi ka paisa)

Most of these lovely bags seem to be for ladies. I know what I will present my wife soon.

Thanks @dhanashree0910.

https://t.co/bK7TbG9qgS

P.S. I still need to get my fundas right about the names of bags -- sling bags, tote, satchel.

[Rahul Chowdhri @rchowdhri]

Hardly any other profession rewards failure as much as startup world does.
In most other situations, be it a CXO, politician, investor, teacher, doctor, lawyer, CA and others, the moment you admit a failure, you get condemned. That's why one sees insecurities in their reactions - most try to hide mistakes and project infallibility Vs admitting one made a mistake, they learned from it and will improve in future.
Contrast that with a failed founder. The experience is treated like tuition. Invariably, they learn, iterate, and bounce back—either as a stronger second-time founder or as seasoned professional who truly understands risk. This embrace of failure as a prerequisite for innovation is a superpower.
This Diwali, a big shoutout to all the founders who took the initiative to make a change.
As Einstein said, "Anyone who has never made a mistake has never tried anything new."

[Pradeep Krishnakumar @pradeep__kk]

@aattari92 @zoukbrand @singhdisha22 @ETNOW_LOT Regret the experience. My team is looking into this on priority and will come back with anything we can do to make things better from here.

[Sridhar Vembu @svembu]

I have heard so many accounts from Sindhi friends about how their families had to leave everything and come to India during partition. They rebuilt their lives and Sindhis have done well in India.

I am sad to say this, but for Indians on an H1-B visa in America, this may be that time. Come back home. It may take 5 years to rebuild your lives but it will make you stronger.

Do not live in fear. Make the bold move. You will do well. 🙏

[Pradeep Krishnakumar @pradeep__kk]

@IncomeTaxIndia @nsitharamanoffc @officeofPCM @FinMinIndia @PIB_India @MIB_India Portal not working. Please help.

[Pradeep Krishnakumar @pradeep__kk]

@IncomeTaxIndia Still not working! Please extend by a day and fix issues at your end to allow taxpayers to pay, file and close.

[Instamart @instamart_it]

From work to weekends, carry it in style. Get Zouk bags on Instamart in just 10 minutesFrom work to weekends, carry it in style. Get Zouk bags on Instamart in just 10 minutes!