Praveen Sekar

[Nithin Kamath @Nithin0dha]

In a landmark judgment on May 22, 2026, the Delhi High Court held Google liable for trademark infringement.

The case was between Hindware and Google. The court held that, by allowing competitors of Hindware to purchase the keyword “Hindware” (a trademarked name) through Google Ads, Google enabled trademark infringement. The court said that “Hindware” is not a generic English word but a specific brand trademark. By allowing competitors to place ads on that keyword, Google is enabling competitors to divert traffic that should have legitimately gone to Hindware.

This has been a big challenge for companies, both big and small. Even today, if you search for Zerodha, you will see search results from competitors. This has been happening for well over a decade.

Although it is hard to quantify, we have lost a lot of business to this. Think about what happens. Whenever someone searches for "Zerodha", the traffic should rightfully come to Zerodha. But what often happens is that the first couple of results on Google Search are ads, leading the customer to a competitor's website. In the process, we lose business that should have come to us.

This is made worse by the fact that we do not advertise.

There is also an even more ironic thing here. A lot of brands, just to capture the traffic that should have come to them organically, end up bidding on their own keywords. Think about it. If you own a business and have a trademarked name for your business, you still have to pay Google just to hopefully make your name too expensive for your competition to run ads on it.

But now, thanks to the Delhi High Court judgment, we have the option of taking legal action whenever we come across instances of other companies squatting on our keyword.

The other brilliant part about this judgment is that it levels the playing field. And this matters even more for startups, who are already starved for resources and have the odds stacked against them. The last thing they need is for competitors to bid on their brand keywords and steal their traffic.

This judgment now opens up a route for legal recourse whenever such deceptive practices occur.

While keyword squatting is most visible in Google web results, it is an even bigger problem when it comes to app stores. Whenever someone searches for your brand, the first couple of results, both above and below your app listing, often tend to be those of your competitors. And in the case of app stores, I think the ads are even more problematic. When a user clicks on an app-store ad, they often end up installing an app. That is a much higher-commitment action than clicking on a competitor’s web search result and then just closing the page. Because the user has installed an application, the conversions, at least anecdotally, tend to be much higher.

Again, brands that do not advertise are at the receiving end of this. So I welcome this ruling and hope this changes the unfair norms we've been living by for so long.

[Camus @newstart_2024]

Roger Federer broke the internet with one statistic that will change how you see every setback in your life.
1,526 singles matches.
Won almost 80% of them.
20 Grand Slams. 103 titles.

Now answer honestly:
What percentage of total points do you think he won across his entire career?
70%? 65%? 60%?

Try … 54%.
He lost literally almost EVERY SECOND POINT he ever played for 24 years.

And still became one of the greatest of all time.

Watch him explain it himself (2:07 of pure life-changing wisdom):
“In tennis, perfection is impossible… When you lose every second point on average, you teach yourself to say:
‘Okay, I double-faulted — it’s only one point.’
‘Okay I got passed at the net — it’s only one point.’
Even a screaming overhead smash that ends up on SportsCenter Top 10… still just one point.

So when you’re playing your point, it has to be the most important thing in the world.
The moment it’s over — it’s behind you.

That mindset frees you to attack the next point, and the next, and the next with absolute intensity and clarity.”

Then he looked at the crowd and said the line that hit a billion people in the soul:
“The real sign of a champion is not that they win every point.
It’s that they lose again and again and again… and have learned how to deal with it.
Negative energy is wasted energy.
Cry it out if you have to. Then force a smile.
Move on. Be relentless. Adapt. Grow.
Work harder — and work smarter.”

Save this post.

The next time you lose a deal, bomb a presentation, get ghosted, miss a deadline, or just have “one of those days” — come back here and read it again.

You’re not falling behind.
You’re just in the 46%.
And the 46% is exactly where every single legend has spent most of their career.

Keep playing the next point.
(full 2:07 clip — sound on)

[Naval @naval]

Learn to sell. Learn to build. If you can do both, you will be unstoppable.

[Praveen Sekar @prav0107]

AI First Applications for the Enterprise - will be all the rage going forward.

[Hindustan Times @htTweets]

PM Narendra Modi tweeted to celebrate yesterday's commissioning of the first made-in-India aircraft carrier - #INSVikrant - calling it a 'historic day' for the country

https://t.co/m1HCHsbeUS

[Global Software Solutions @gss_groups]

Parents are the first people who believed in and built confidence in their children. Each second of life is to cherish, so enjoy the moments of parenting.

Global Software Solutions value the happiness of our customers. Wishing all happy bonding of family.

#gss #parentsday

[Lor.D.Arieus @LorDArieus]

Consistency is key

[Rishad Premji @RishadPremji]

Constantly comparing yourself to others is exhausting.

[Praveen Sekar @prav0107]

Check out my latest article: The Evolving World of Real-Time Payments https://t.co/akk0vkLmuv via @LinkedIn

[Praveen Sekar @prav0107]

@Cleartrip Immediately pls, I want a call back now pls.

[Praveen Sekar @prav0107]

@Cleartrip I have been trying to make changes to my flight - Trip ID 220221566484 - your customer care IVR isn't working , your team said they would arrange a call back , didn't receive a call. I need help immediately.

[Praveen Sekar @prav0107]

@Cleartrip Thank you. Will be waiting on your call.

[Global Software Solutions @gss_groups]

At @stepconference our own @prav0107 shared insights on the #payments landscape across local & global networks. His pitch focused on how the #payment network complexity and the demand for effective transaction routing are forcing banks/FIs to look for effective #paymentsolutions.

[Praveen Sekar @prav0107]

@Etisalat_Care - very poor customer service , long TAT - you not only took my money , which was a fault of your staff but also never tried to resolve it or honor your promise of returning the money and balance. Pls check the description of the complaint.

[Praveen Sekar @prav0107]

@Etisalat_Care - I logged a complaint on 20 Jan - ID - 51541259 - The team never resolved the issue , when someone called to ask about it they said they needed time to review and then proceeded to close the ticket without talking to me or resolving it. Is this really caring ?

[Praveen Sekar @prav0107]

@zomatocare - I don't think you care.

[Praveen Sekar @prav0107]

@ZomatoUAE Horrible service. My support query was not attended and switched to resolved without even talking to me - claiming surge in queries , I was charged food never delivered, no communication. Very upsetting to see such pathetic customer service.

[Rishad Premji @RishadPremji]

Don’t let your ego get in the way of making the right decision.

[Harsh Goenka @hvgoenka]

“Be like a bamboo. The higher you grow, the deeper you bow.” Two of the most respected businessmen #RatanTata #NarayanaMurthy

[Navalism @NavalismHQ]

"You don’t need mentors, you need action."

@naval