the funniest thing about cold email twitter is how the diagnosis changes depending on what the doctor sells.
i’m not married to outlook. i’ve had tenants wiped out and i’ve also had some of my best campaigns running on it.
but apparently every microsoft outage now requires a funeral, a new miracle infrastructure provider and a discount code😂
You don't need to have it all figured out today. There are some days you won't know what to do and you'll feel completely stuck.
But you'll win as long as you keep going.
I can't even remember how many times I've been down, had my entire infra wiped out, lost money, spent weeks building something only to watch it fall apart overnight. And every single time, I had to figure out a way to start again.
Some days you'll feel like you're making no progress at all. You'll question everything you're doing.
But looking back, almost every setback taught me something I wouldn't have learned otherwise.
I've realised that most of the time, the difference between people who make it and those who don't is simply who sticks around long enough.
You don't have to win every day.
Just don't quit on a bad one.
sometimes i wonder how many people selling "premium cold email infrastructure" have actually run serious outbound campaigns themselves.
would genuinely love to see more providers posting their own campaign results instead of just recycling the same deliverability advice using ai
funny thing about the cold email infra market
back in march i tested tenants from a pretty well-known provider
turns out they came from the exact same supplier i was already using lmao
different branding. different pricing. same source.
nothing wrong with reselling infra, obviously
but it makes me laugh when people think buying from 3 different websites automatically means they've diversified
sometimes you've just got 3 invoices from the same supply chain
worth checking before you put 500 tenants on it.
I told someone earlier today who asked “can I just go message labs and find out what they’re looking for”.
I mean you can, but understand you’re one of many.
Why not find something you know they would want, then ask “hey I have this, would this interest you, if not, what are you looking for”
It’s not rocket science. Lead with value. Make others jobs easier, show initiative.
This also extends to asking about me or anyone helping facilitate selling your data. The more context you give and more you bring, the more likely someone will want to help you.