Preetinder (Preeti) Kaur

Asst Prof (Marketing) at U of Guelph @UofG @LangUofG
Ph.D. from @ISU_CoB @IowaStateU

[Rohan Paul @rohanpaul_ai]

Powerful new Harvard Business Review study.

"AI does not reduce work. It intensifies it. "

A 8-month field study at a US tech company with about 200 employees found that AI use did not shrink work, it intensified it, and made employees busier.

Task expansion happened because AI filled in gaps in knowledge, so people started doing work that used to belong to other roles or would have been outsourced or deferred.

That shift created extra coordination and review work for specialists, including fixing AI-assisted drafts and coaching colleagues whose work was only partly correct or complete.

Boundaries blurred because starting became as easy as writing a prompt, so work slipped into lunch, meetings, and the minutes right before stepping away.

Multitasking rose because people ran multiple AI threads at once and kept checking outputs, which increased attention switching and mental load.

Over time, this faster rhythm raised expectations for speed through what became visible and normal, even without explicit pressure from managers.

[Gordon S. Lang School of Business and Economics @LangUofG]

Always a pleasure to have a surprise visit from Stu Lang! At today's faculty retreat, Stu reminded us of the importance of putting students at the center of everything we do, because that's where "business as a force for good" truly begins.

[Iowa State University Ivy College of Business @IvyIowaState]

"There’s nothing wrong with failing. When that happens, you ask yourself what went wrong, and you learn from it. @IowaStateU is a great place to learn #entrepreneurship.” David Kingland (’80)

https://t.co/1Z350HIHcF

[JAMS @JAMS_updates]

OPEN ACCESS: Salesperson’s customer orientation and price negotiations: When does a customer orientation help and when does it harm?
https://t.co/GNfNICMPeF

[Iowa State University Ivy College of Business @IvyIowaState]

✨ New semester = new courses! ✨
https://t.co/B3zgUd9vvK

[Jon Boeckenstedt @JonBoeckenstedt]

Thread: A slow weekend turned interesting when a student at Columbia, in response to a tweet suggesting the SAT and ACT were "good, actually" posted this chart.

[Preetinder (Preeti) Kaur @PreetiMKTG]

@Alice_Musabende Women like you are my role models!

[Michael Roberts @mikejrob]

Many papers I see as editor or referee still are not clear about the source of identification. My sense is many authors do not understand what is meant by this and how much it matters in modern empirical work.

To help level the playing field, I will try to explain in this thread

[DD News @DDNewslive]

Congratulations!
Wrestler #PriyaMalik for fetching GOLD in the 73 kg category of the #WorldCadetWrestling Championship in Budapest, #Hungary

[AMA DocSIG @ADocsig]

AMA DocSIG is conducting a 2-part virtual panel series focused on helping students navigate the current job market. Part 1 will be conducted on 29 July, 10 am - 11 am CST.

For details, to sign up, and submit your application documents, visit our website: https://t.co/yuj6DBgA12

[Iowa State University Ivy College of Business @IvyIowaState]

We're celebrating 37 years as a college! The College of Business was officially formed on July 1, 1984. On September 11, 2017, Debbie and Jerry Ivy announced their historic $50 million gift, which named the Debbie and Jerry Ivy College of Business.

[Iowa State University Ivy College of Business @IvyIowaState]

JUST ANNOUNCED: The Bergstrom Foundation, founded by Kelley ('65 industrial administration) and Joan Bergstrom, commits $5.3 million to increase student diversity at @IowaStateU's Ivy College of Business.

https://t.co/R6Ytcq6TY7

[Matt Lerner @matthlerner]

At PayPal, I once wasted $1M on a marketing segmentation to build personas. Here’s what we actually learned, plus what I now do instead. 👇🏼

[Chelsea FC @ChelseaFC]

CHAMPIONS OF EUROPE!!! 🏆

#ChelseaChampions #UCLFinal

[AMA DocSIG @ADocsig]

AMA Doctoral SIG is inviting you to a webinar by Dr. Vasileios (Bill) Davvetas, Associate Professor of Marketing at the University of Leeds, on the insights behind the basics of Structural Equation Modeling (SEM).

Click on the link for more details: https://t.co/WzbgfimlFA

[Iowa State University Ivy College of Business @IvyIowaState]

A group of Ivy scholars has won the Journal of Advertising's 2020 Best Article award. Congrats to former PhD students Jenny (Meng-Hsien) Lin and Akshaya Vijayalakshmi, with Professor Russ Laczniak! Jenny and Russ also were co-authors on the journal's 2018 Best Article award.

[Preetinder (Preeti) Kaur @PreetiMKTG]

@"The Role of a Chief Growth Officer: Impact on Firm Growth"https://t.co/Vnc6OeOmQu on @LinkedIn

[Christina Garnett @ThatChristinaG]

When I see someone with a nonlinear career path I see someone who is adaptable. Someone who is willing to try new things.

[Preetinder (Preeti) Kaur @PreetiMKTG]

Need to thank my two great co-authors and the anonymous reviewers (and of course the editor). #marketingphd #AcademicTwitter #phdlife

[Preetinder (Preeti) Kaur @PreetiMKTG]

Happy to announce my latest #research (also my first ever publication) on #ChiefMarketingOfficer and #RealEarningsManagement, published with @SpringerNature in Marketing Letters; Read it at https://t.co/jI7cu0f82a