Everyone complains about minimalist design until the company tries something fun and everyone reveals why all the companies have been forced into minimalist design
upon Doing The Thing, you will invariably find two things to be true:
1. Doing The Thing was pretty easy, actually
2. not having Done The Thing was bothering you more than you thought it was
What annoys me a lot about “buying clothes” is that every option is slop. It doesn’t matter if you spend 50 or 800 on a ‘winter coat’, it might just be cold af.
With omnipresent sloppification you need to become an expert yourself before buying anything. Huge cognitive costs.