Christopher Cannon

Assistant Professor of Marketing at the Shidler College of Business, University of Hawaii. PhD from the Kellogg School of Management, Northwestern University.

[Christopher Cannon @ProfCannon]

Looking to put together an ACR special session related to threats to the self and/or compensatory consumption. If you have something, please reach out to see if your research is a good fit. Thanks!

[Christopher Cannon @ProfCannon]

Anyone familiar with calculating 95% CIs around the means in SPSS versus R? What SPSS provides me differs slightly from what R calculates for me. I don’t know how SPSS calculates their CIs to even verify why this difference is happening.

[Christopher Cannon @ProfCannon]

I always get a good chuckle when reviewers suggest that I read my own work. E.g., “see Cannon et al.” Ummm…. I am Cannon.

[Christopher Cannon @ProfCannon]

@Prolific @giladfeldman Thank you! 402743

[Christopher Cannon @ProfCannon]

I think I might be done using Prolific for data collection. This is the THIRD time I’ve experienced a glitch where double the requested participants have been collected. Anyone else experience this issue?

[Christopher Cannon @ProfCannon]

@giladfeldman @Prolific @cloudresearch Absolutely, I’ve actually started to switch over to Connect because it offers the same benefits without this issue.

[Christopher Cannon @ProfCannon]

@giladfeldman @Prolific Thanks, I did email them the previous two times and they typically respond by acknowledging there is some error on their end and refunding the additional participants collected. But it keeps happening and it’s getting to be too much of a hassle.

[Christopher Cannon @ProfCannon]

I conducted my own version of the Pepsi Challenge in my Principles of Marketing class today. I’m always surprised how in a blind taste test, people have a difficult time telling which was Coke vs. Pepsi (only 52% got it right!). Basically a coin flip.

[Christopher Cannon @ProfCannon]

We also offer a rich research agenda to help scholars build on our theorizing, which we hope interested readers will pursue. This has been such an intellectually stimulating project, and a joy to work on it with such warm and competent co-authors @ProfGoldsmith @RouxCaroline

[Christopher Cannon @ProfCannon]

Are you a researcher who studies resource discrepancies--such as power, status, scarcity, inequality, or social class? This paper is for you!

https://t.co/FQMP1yxkYB

🧵A thread

[Christopher Cannon @ProfCannon]

This paper offers a unifying theory for scholars across the field and bridges the gap between the literatures on resource scarcity, power, social status, inequality, and social class.

[Christopher Cannon @ProfCannon]

Paper acceptance! Merry Christmas to me 😄

[Christopher Cannon @ProfCannon]

I have a genuine question for faculty who take end of the semester class photos. It’s such a cute idea, and I’m sure most students love it, but isn’t it against FERPA guidelines to post it on social media without consent from every single student? Thoughts? #AcademicChatter

[Christopher Cannon @ProfCannon]

@RouxCaroline @JofACR Haha this is definitely the work of @mourey

[Christopher Cannon @ProfCannon]

@andre_quentin Thanks Quentin. JMR is there but unfortunately it’s not correct :/