The thesis for someone acquiring $SNAP, fixing 4 things, and making billions.
The whole company trades at a $7.8B market cap. They did $5.9B in revenue last year, they have $2.9B in cash, they just turned free cash flow positive, and 474 million people open the app every single day.
The market values a Snap daily user at roughly $16. Meta values its users at around $130. That's an 8x gap on the most coveted young audience in the world.
Pretty crazy. It smells like an opportunity but do your own research
Here's how I'd turn it around:
1. Pivot from ads to live shopping. The way it already prints billions in Asia. This alone might be bigger than their entire ad business one day.
2. Turn Snap into an app studio. Spin up standalone AI apps, a dating app, a photo app, an AI companion, a creator tool, and hire world-class GMs to run each one. Bending Spoons meets IAC, except every app launches with an audience already inside it.
3. Build the teen money layer. Every fintech (Cash App, Chime, Step) burns hundreds of dollars per user chasing the under-25 audience. Snap already has them. Peer-to-peer payments, a teen debit card, splitting costs with friends you're already chatting with. A fintech with zero acquisition cost.
4. Unlock the gaming network hiding in plain sight. Hundreds of millions already play Lens games and AR experiences. That's a console-sized audience treated like a side feature. Add payments and creator tools and you have a mobile games platform that never had to acquire a single player.
I already know the replies.
"Evan will never sell."
Probably true today. He controls the voting shares and he's attached. But every founder has a number, and my guess is the board might be frustrated with a stock price that's been hurt so bad.
I'm not saying it's easy. I'm saying the asset is mispriced whether or not he picks up the phone.
"He's pouring money into Specs."
This is a symptom of a bigger issue.
While building VR is extremely cool/interesting, point that capital at the existing audience through software, and my thesis is you'd see way better return.
"Snap users don't have money."
Neither did Instagram's in 2012. Young audiences age into spending power, and the platform that owns them at 18 owns them at 30. You're not buying their wallet today. You're buying it for the next decade.
"It's a declining business."
It grew revenue 11% last year and turned free cash flow positive. That's not a dying company. That's a profitable one trading like a dead one because Wall Street can only picture it losing to Meta at ads.
TLDR; I think $SNAP may be mispriced relative to its audience, cash flow, and optionality. Maybe they turn it around themselves, or maybe someone reading this helps them.
Tell me why acquiring Snap is a bad idea. Am I wrong?
(Quick flag since it's a real ticker: this is a thesis for fun, not investment advice. Real risks exist, shrinking North American users and regulatory pressure on teen usage chief among them. Do your own research.)
@GergelyOrosz The bigger malaise is that many companies see meta as an organizational leader and will employ similar tactics…and will repeat the same mistakes.
I hope not, but I think we’re already seeing this play out
The point is not to replace human review.
It’s to stop wasting time on issues the draft should have caught already.
The review changes from: “Please fix the structure” to
“Let’s debate the strategy.
That’s the unlock. AI stops being a writing tool, but a whole quality system
Most people use AI to write their docs.
I use AI to tear mine apart before anyone else does.
I’ve started building AI reviewer personas into my workflow.
Lightweight profiles of the people who usually review my strategy docs, trained on their actual feedback comments.
The workflow is simple:
-Collect real review comments.
-Ask an LLM to extract the reviewer’s patterns.
-Turn those patterns into a reusable persona.
-Run new drafts through the persona before sending.
-Feed new feedback back into the profile.