Paul Taylor

VP, Global Solutions Engineering, @Crownpeak
| Agent of Digital Transformations | Executive Problem Solver | Dedicated Team Leader

[Paul Taylor @ptylr]

We're seeing as we become even more attached to #technology and our devices that #customers actually respond so well to #HumanConnection. Take this information and find ways to prioritize relationships and interconnectedness in #CustomerExperiences. #CX https://t.co/LJOda54eXS

[Paul Taylor @ptylr]

"Focus on your funnel first, then fine-tune your copy." Great tips from @neilpatel about where to shift the focus of your #MarketingStrategies.

[Neil Patel @neilpatel]

What’s often more important than having the perfect copy for your marketing campaigns is a funnel.

No matter how good of a copywriter you are, there is no guarantee that the copy you write converts as well as you want.

It’s not easy to write copy like David Ogilvy or any of the greats.

But what is easier is having a funnel that includes upsells and downsells, which increases the lifetime value of your customer no matter how bad or good your copy is.

Sure, if your copy sucks, not as many people will purchase your upsells, but some still will. And that helps make your marketing more profitable.

Focus on your funnel first, then fine-tune your copy.

If you have amazing copy and no funnel, you’ll find it is more difficult to scale up your paid ads.

[Paul Taylor @ptylr]

Excited about #TechnologyTrends that may be picking up in the next few years? Some of the biggest #ConsumerTechnology trends happening right now have immense power. It's important to think about the potential this tech has to ensure future safety. https://t.co/l3OPj6Nwo2

[Paul Taylor @ptylr]

#DXPs as a whole have accelerated both their offerings and their potential for impact over the last year, and as this report from @Gartner illustrates, new innovations are making a real difference for the businesses employing them. #CX #Innovation https://t.co/d1eSb86K3X

[Paul Taylor @ptylr]

What struck me about this piece was not solely the discrete ways in which the role of the #CMO was evolving, but more particularly in the ways the customer relationship is reinforced through marketing and communication. #Marketing #BusinessTransformation https://t.co/8tKJmZkJnZ

[Paul Taylor @ptylr]

@Forbes Taking it a step at a time, figure out which areas of your #CX really need to be improved, and consider how #AI may alleviate issues or improve operations.

[Paul Taylor @ptylr]

Knowing where to focus your attention when integrating #AI into #CustomerExperience is the first step. @Forbes offers 6 suggestions for areas where AI can improve #CX. https://t.co/zcB8DuHldX

[Paul Taylor @ptylr]

@Forbes While it's important to know that all of these are possible together, it may not be right for your business to try to integrate #AI in all of these ways, all at once.

[Paul Taylor @ptylr]

@dgingiss This is great advice. We kind of have to take a "you're your own worst enemy" mindset, because when you think about bettering your CX based on your actual CX, you continue moving in the right direction.

[Paul Taylor @ptylr]

@Hyken This is great, @Hyken. Thanks for putting these articles in one spot. Especially enjoyed "For Legacy Industries, Influencer Marketing Is Key to Evolving the Customer Journey" by Greg Scavuzzo. A great and timely read.

[Paul Taylor @ptylr]

@Trusted_Tauseef Thanks for this insight! Increased reliance on AI for data-driven businesses needs to come with a comprehensive plan to moderate data center processing loads. The cost equation becomes more complicated with AI, even though the outcomes are undoubtedly accelerated.

[Paul Taylor @ptylr]

@Corix_JC @cmswire @mentalmarketer Thanks for this salient point, JC! Trust, both internal and external, is the only remaining differential avenue through which businesses can be judged in a post-AI world. We can see that internal trust can be a driver of external trust, driving engagement and outcomes.

[Paul Taylor @ptylr]

When #employees are passionate about their work, this trickles down to #CX. Whether it's employees who interact with customers or teams that may not be customer-facing, if employees do not feel supported, neither will customers. #EmployeeExperience https://t.co/iZoXqVYCmd

[Paul Taylor @ptylr]

Good reminder for #CX in 2024: As AI becomes more essential to providing good #CX, customers will want #trust and safety to be at the forefront. Many customers want the easy of #PersonalizedTechnology with extreme caution with their #data. https://t.co/hdBzWx9NrT

[Paul Taylor @ptylr]

When we think about "#CustomerJourney" or "#CustomerExperience," it's easy to think about them separately; however, they're two pieces of the same puzzle. The customer journey is essential, but it's just one part. #CX https://t.co/KxJLuST62G

[Paul Taylor @ptylr]

Every industry is swarming with information on #GenerativeAI. It is interesting to see how many organizations cannot support the growth even though companies are pushing for #AI integration. This will be something we see continue as #customers and #consumers demand AI's ease.

[Vala Afshar @ValaAfshar]

Generative AI is the technology that IT feels most pressure to exploit

But nine out of 10 IT organizations can't support the growing demand for AI-related projects.

https://t.co/Hpjgx4QizD

[Paul Taylor @ptylr]

Excellent read in @CMSwire by @MylesSuer. We're going to see a lot of companies try to get this balance of self-service and live support right over the next year. It's important to remember that finding that balance may take time, especially as companies battle with #AI. #CX

[CMSWire.com @cmswire]

American Airlines' bold move to cut 650 customer service positions raises eyebrows. Can tech, like AI, bridge the gap left by fewer ground staff, or are passengers in for more frustrations? Fasten your seatbelts as CMSWire Contributor @MylesSuer dives into the details. https://t.co/85BDlnBClz

@CMPUpdates
#customerservice

[Paul Taylor @ptylr]

We see so many #DigitalTransformations fail because they lack proper guidance and support. Digital transformation officers are meant to lead the change and ensure that the #transformation is on the right track. #BusinessTechnology @Forbes https://t.co/vvh53VLEa2

[Paul Taylor @ptylr]

"Despite 61% of #marketers expressing concerns about how the #cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company felt “well prepared." Will be interesting to see how this plays out, thoughts?

[Matt Wilson @RealMattWilson]

Are you ready for cookie depreciation? Well, half of all companies are, because they're relying on alternative tools to fill the gap. https://t.co/7PsKs9N33z