Today a client asked something else was happening to his listing other than pricing.
We checked many parts: Listing quality, content, first 5 photos, reviews. All ok
After checking the compset we confirmed: we had to update the pricing.
Stop doing this for 30 days:
Discounting because a night looks empty
Copying last year's price
Ignoring your comp set
Treating every guest inquiry as urgent
Setting minimums once and forgetting them
Your ADR will thank you.