Producers & Procurers iQ

The Global Business Resource for Advertising and Marketing Implementation

[Producers & Procurers iQ @pxp_iq]

📢EARLY BIRD Ends March 15th! Up your marketing and procurement game with the Marketing Procurement iQ (Europe) Conference on 16-17 April 2024. Book now at: https://t.co/K6kuMfcicy.
#MktgprocureIQconf #TheOval #MediaManagement #CreativeProduction #MarketingProcurement

[Producers & Procurers iQ @pxp_iq]

"I can confidently say that we have been more successful as a result of becoming a B Corp than we would have been otherwise... it has given us credibility in front of clients to show we know what we're talking about”
@havaslondon @MediaMonks @BCorporation
https://t.co/3PVg8zG07q

[AdGreen @weareadgreen]

"AdGreen readies carbon calculator as @Nestle and @Unilever amongst the first to commit to advertising levy"

Thank you @pxp_iq! Read the full article at the link below 👇

https://t.co/oVBrfT0FLK

[Bruno Gralpois @gralpois]

In my latest article published in @pxp_iq, learn about the top pillars of value and KPIs worth considering in order to optimize your agency partnership: https://t.co/jSfPvsaQqR

#OptimizePerformance #ResourceManagement #AgencyGovernance #Synergy #KPIs

[Agency Mania Solutions @agencymania]

https://t.co/dd4i7IR8Do

Learn why a more systematic and sophisticated approach to partnership management drives superior value. Read @Gralpois' latest article in @pxp_iq: https://t.co/dd4i7IR8Do

#OptimizePerformance #ResourceManagement #AgencyGovernance #Synergy #KPIs

[Ad Association @ad_association]

Want to know the difference between #AdNetZero & @weareadgreen? #AdNetZero looks at the carbon emissions of advertising from beginning to end while #AdGreen is solely focused on supporting the industry with the production element.

Find out more here: https://t.co/KmG03pq1K7

[Havas London @havaslondon]

In this joint piece for @pxp_iq, @havaslondon CEO @xavierrees and @HavasMediaUK CEO @PaddyAffleck argue that for agencies, efficiency and effectiveness are very much two sides of the same coin. https://t.co/ulX2c8y5k8

[FinancialProgression @FinProgression]

Taming alligators: #Creative #Agency Exit Audits https://t.co/iiEYCgrkJ7

[Havas Creative Network @havascreative]

Agency-client relationships have undergone a transformation during the global pandemic, as agencies have adapted to new ways of collaborating. @@pxp_iq discuss our latest latest procurement webinar with @ebiquityglobal here: https://t.co/xScXAkgDjx

[Producers & Procurers iQ @pxp_iq]

Shapeshifters: morphing the agency model by removing complexity. @DebbieMorrison3 of @ebiquityglobal talks with @PaddyAffleck & @xavierrees & @BaTracey of @havas
about the future of the client-agency relationship
https://t.co/CE5lNCJrns

[Producers & Procurers iQ @pxp_iq]

Shapeshifters: morphing the agency model by removing complexity. @DebbieMorrison3 of @ebiquityglobal talks with @PaddyAffleck & @xavierrees & @BaTracey of @havas
about the future of the client-agency relationship
https://t.co/CE5lNCJrns

[Producers & Procurers iQ @pxp_iq]

@wfamarketers WFA define eleven world-class standards for marketing procurement @lauraforcetti https://t.co/fI4cY63NZ2

[Producers & Procurers iQ @pxp_iq]

@wfamarketers WFA define eleven world-class standards for marketing procurement @lauraforcetti https://t.co/fI4cY63NZ2

[Producers & Procurers iQ @pxp_iq]

In-House Agencies – How did we get here and do they really deliver ‘more for less’? Ayo Hughes discusses. @SandstormFilms https://t.co/P6YQLqWyMv

[Producers & Procurers iQ @pxp_iq]

@wfamarketers WFA define eleven world-class standards for marketing procurement @lauraforcetti https://t.co/fI4cY63NZ2

[Producers & Procurers iQ @pxp_iq]

Localization: Six key lessons learned by @egplusworldwide over fifteen years https://t.co/R0O4MfFriw

[Producers & Procurers iQ @pxp_iq]

‘Big Four Only’ compliance audit clauses: @AdrianJenki @FinProgression asks is this still a problem for advertisers? https://t.co/QqLsEKXWtQ

[Agency Mania Solutions @agencymania]

https://t.co/PbplmS9ggh

The public is feeling more risk than usual these days. The concept of risk profiles can also be applied to how brands work with agencies. See the risk levels #advertisers take on & how it influences #performance from their #agency #partnerships. @pxp_iq

[Tina Fegent @tinafegent]

Join myself and @sscudder today at 4pm on our Clubhouse Room. One whole hour on our favourite topic - Marketing Procurement 😀

[Producers & Procurers iQ @pxp_iq]

Who's Hiring? #Facebook . Be part of the team that is responsible for management of key strategic creative agencies, contract negotiations and strategic category development #marketingprocurement https://t.co/N6plsfWnmC