I was browsing through youtube as always, and I came across a very old ad(15yo 🙃) by @NikonIndia . It was nostalgic. Then it struck me that how successful was the "I am nikon" campaign. I researched a bit today and found this.
We’re deeply saddened to learn of Liam Payne’s tragic passing today. During this difficult time, our hearts remain with his family, loved ones, and fans.