Rae Yoon 🇰🇷🇯🇵

ecom nerd Helping businesses with Japan market entry. UTokyo graduate. DM for business inquiry

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

If anyone is looking for Japanese creative director, DM me.

I've been in Japanese ecom space for 5+ years now.

I build landing pages, social media presence, creatives that actually make sense to Japanese audience.

It's the most untapped economy in the world btw

[Alex Fedotoff @FedotOff90]

A friend tried to launch in Japan in 2023 and burned $80k in 60 days.

He used Google Translate for his ad copy. Ran the same US-style direct response hooks. Pointed his ads at the same age range that worked stateside.

Comments section turned into a public roast of his brand within a week. Refund rate hit 14%. He killed it and walked away convinced Japan was a dead market.

He came back in 2025 with one change.

Hired a Japanese creative director before he wrote a single ad. She rebuilt the entire creative library from scratch — softer hooks, longer build-ups, visual storytelling, almost zero of the shock-claim-CTA structure that works in the US.

He's now at $700k/month in Japan on the same SKU that almost killed him.

Japan punishes the lazy translation play harder than any market on earth. The brands that survive year one earn margins almost no other market allows.

Not easy. Not untapped. But worth testing — for any brand willing to invest in a native creative lead before launch, the AOV and retention numbers are worth the friction.

[oatmilk (iron man arc) 🍵🌸 @matchayuma]

i need to move to Asia immediately man

it’s the elite continent i don’t wanna go back to Europe man

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

Japan is where brands get a "second change" reviving.

[CTC @CacheThatCheque]

Japan is where brands that die elsewhere continue to live on.

Yahoo, Toys “R” Us, and Tully’s all continue going strong in Japan

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

@kamal_razzak founder

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

I just realized that me and my partner combined speaks Korean, Japanese, Polish, French, Vietnamese fluently.

Literally made for ecom 🤣😭😭

[Alex Fedotoff @FedotOff90]

This one caught me off guard.

Got a DM from a guy in our WhatsApp community who's been quietly doing $900k/month selling a sleep supplement in France.

He's never posted about it. Never talked about it publicly. Just grinding in silence.

He's a Canadian living in Montreal. Speaks French fluently because he grew up in Quebec.

He found a US magnesium sleep brand printing on Meta, studied their entire funnel, built a French version with a better offer (higher AOV bundle with a free bonus product at checkout), and launched into France.

Within 6 months he crossed $500k/month.

European markets in general don't do subscriptions the way the US does — local payment methods make recurring billing a pain in the ass. So he built his entire margin model around high AOV bundles (3-pack and 5-pack) and aggressive post-purchase upsells instead. His AOV is $94 on a product that sells for $39 single-unit. Almost nobody buys single. He makes his LTV through email flows, not auto-ship.

He then expanded the same funnel into Belgium, Switzerland, and French-speaking parts of West Africa with zero additional translation.

One language. Four markets. Same funnel. Combined population of 100M+ French speakers.

He said France alone is a €200 billion ecom market and the number of US-style direct response supplement brands running there is "embarrassingly small."

If you speak French or have French-speaking team members — this is one of the highest-ROI language advantages in ecom right now. One translation covers 4+ markets.

[BOSS @thebeautyofsaas]

what it takes to increase your luck (luckmaxxing)

exposure (groups, activities, environments) + risk taking + energy + right place + right time + removing any negative associations with yourself (no more unlucky jokes)+ recognizing how fortunate you are to live your life = luck

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

Finally ecom bros starting to see how much of a gold mine Japan market is.

One caveat: You need native Japanese speaker who can be your creative strategist.

I help ecom brands enter Japan market with lading pages and ads creatives.

DM me for details

[Tony @Tonystakkz]

Ecom brands target USA & UK primarily.

But Japan is a disgustingly good country to target.

Japanese people have higher spending power.

Japan consumers are willing to spend up to $455 on a single product.

Which is significantly higher than the global average.

That means Japanese people have a higher AOV and LTV on average compared to other countries.

I'm only targeting Japan when I release my new skincare brand.

I know this will crush massively when I rip ads.

I've never felt so motivated in my life.

[Tony @Tonystakkz]

Ecom brands target USA & UK primarily.

But Japan is a disgustingly good country to target.

Japanese people have higher spending power.

Japan consumers are willing to spend up to $455 on a single product.

Which is significantly higher than the global average.

That means Japanese people have a higher AOV and LTV on average compared to other countries.

I'm only targeting Japan when I release my new skincare brand.

I know this will crush massively when I rip ads.

I've never felt so motivated in my life.

[三浦卓也@ひとりEC著者 @miuratakuya_hac]

ハードに働けとは言わないけど
一流商社とか金融の人ってインテリなのに
クソミソに働いてるの聞くと、クソミソに働くしかないじゃんって思うわ。

東大卒で仕事できないひとは会ったことあるけど、東大出身で死ぬほど働いててスーパーサイヤ人みたいなひともいるから

ハードに働くってのは
人生にプラスになるなぁと。

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

@mikenewt Yes, but then you'd actually have to have certain Korean customer base to claim your authority but I don't recommend Western brands who are new to Asia because Korea is even more competitive market I'd say than Japan.

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

It's not that Western businesses are unaware of Japan market's potential.

They just don't see their global expansion as long term priorities.

Once you crack Japan market, it instantly unlocks the access to other affluent Asian markets such as Korea, Hong Kong and Singapore.

[Mike Newton @mikenewt]

@questyoon Every single Western company I've worked at that has wanted to approach Japan has been simultaneously convinced of its potential and chronically unwilling to invest in making it a success.

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

@mikenewt Yeah because having Japan as your portfolio gives you the authority to position yourself as the leading brand in Asia. But it's hard to do it the other way around.

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

@mikenewt That's what makes only the few made it into the market all the more successful :)

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

If anyone is looking for Japanese creative director, DM me.

I've been in Japanese ecom space for 5+ years now.

I build landing pages, social media presence, creatives that actually make sense to Japanese audience.

It's the most untapped economy in the world btw

[Alex Fedotoff @FedotOff90]

A friend tried to launch in Japan in 2023 and burned $80k in 60 days.

He used Google Translate for his ad copy. Ran the same US-style direct response hooks. Pointed his ads at the same age range that worked stateside.

Comments section turned into a public roast of his brand within a week. Refund rate hit 14%. He killed it and walked away convinced Japan was a dead market.

He came back in 2025 with one change.

Hired a Japanese creative director before he wrote a single ad. She rebuilt the entire creative library from scratch — softer hooks, longer build-ups, visual storytelling, almost zero of the shock-claim-CTA structure that works in the US.

He's now at $700k/month in Japan on the same SKU that almost killed him.

Japan punishes the lazy translation play harder than any market on earth. The brands that survive year one earn margins almost no other market allows.

Not easy. Not untapped. But worth testing — for any brand willing to invest in a native creative lead before launch, the AOV and retention numbers are worth the friction.

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

I've been getting lots of DM after my post about Japan market entry for ecom founders and chatting on X DM has been... a bit glitchy to say the least.

And with Meta's outage on top of it, I'm bombazzled.

How are these tech companies letting these pass? haha

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

Is it just me or Meta ads is actually down this time fr?

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

@DTC_Quizbuilder @Sebastianb0527 🤣

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

If you are doing ecom only in English speaking countries, you are ngmi.

Japan market is the next EU dropshipping.

Think of Japanese Karens.

60 y/o Tanaka at 2am is going to buy 3x the price if it's "Bestseller in USA".

DM me to work with me as Japanese creative director

[海外営業マン @supremeeigo]

シンガポールはGDPが高くて裕福だと言われているが、シンガポールの客から来る見積もり依頼はどれもこれもめちゃめちゃケチなんだよな

あれは（連中がよく発注する）中国がデフレで労働力がタダみたいなものだから、そのノリで日本もほぼタダ働きでいけるだろと勘違いしている気がする

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

@stripe @stripesupport just banned me a week ago, when I had ZERO chargebacks.

And when I try to reach out and explain, they would just keep shutting down my tickets, AI automated reply, no explanation.

How is this allowed

[Rae Yoon 🇰🇷🇯🇵 @questyoon]

@stripe @stripesupport keeps shutting down my tickets after promising that “they will look into the issue”

To begin with, they banned my account when I did not have ZERO chargeback and choose not to investigate or disclose any of the reasons.

How are SMBs supposed to trust this