Quirk's Marketing Research Media is the insight industry's leading producer of #MRX events, videos, articles, webinars, e-newsletters, directories and more!
AI is everywhere in the industry right now but what do researchers really think about the new tech? @SurveyMonkey conducted a survey with researchers to find out. Hear the results on Wisdom Wednesday in December! Register now at https://t.co/SYuYI5kCiO
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Implicit associations are beneficial to market research, especially when studying the subconscious associations consumers have with brands. @quantilope will present on the benefits in December's Wisdom Wednesday! Register now at https://t.co/acp2oifa54
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Back to basics – What AI doesn’t do for qualitative support services
"If you’ve been to any market research conference or symposium, you’ve heard a lot of information on AI."
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https://t.co/Jfp8SAFI0m
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Real business lessons from the generative AI frontlines
"In the research, marketing and content creation spaces, the real drive for adoption at the team and organizational level is about to begin."
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https://t.co/Hrk2IcKbek
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Tremendous: How much to pay research participants based on study length, content and incentive type
"According to our latest research, surveys become cheaper minute per minute as they get longer."
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https://t.co/X2PytKpDPm
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Echo Market Research: The perfect participant doesn’t exist…or does it?
"Finding the right participants and ensuring their engagement and honesty throughout the research process is paramount."
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https://t.co/dgiBQi1o0i
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Alpha-Diver: Ask the Expert: When will consumers hit a wall on accepting price increases?
"Across organizations, we continue to hear a common question: When will the music stop on price increases?"
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https://t.co/qH0iy5nNKY
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Glass: Agility is not a replacement for know-how
"Long before the research industry fell in love with the word “agile,” the tech industry was already there"
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https://t.co/hK2CEvDF4t
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AI has made great strides in the last few months but LLMs still struggle with context of customer feedback. Learn what Caplena has learned for what changes could be coming to help LLMs with context. Register now at https://t.co/P7JjkF1dEV
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Join us September 20 for a free webinar from SurveyMonkey! Hear all about their research on making all marketing initiatives count.
To register and find out more go to https://t.co/UQapE3KtbK
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Join @quantilope for a great webinar on doubling productivity through practical use cases of AI! One takeaway you will gain is how to elevate the quality and efficiencies already ingrained into your processes. Register for free at https://t.co/Ob5jro6kJ2
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Market Xcel: Strategic leaders of innovation and change
"Market Xcel has been a trusted growth accelerator for businesses of all sizes for 20+ years. "
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https://t.co/IpzzNFFIY2
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11 Top
Hispanic Research Companies
A Quirk's resource guide covering the top companies that specialize in Hispanic research.
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https://t.co/8Zbn0hnNKZ
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Your weekly Marketing Research news highlights:
Potentia Insight appoints Dunford.
CERC appoints Lawler.
GfK and Meta create partnership.
Comscore reports second-quarter financial results.
Leger creates three Canadian divisions.
https://t.co/sg9gFNymSA
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