Quorum Creative

Quorum Creative is a mission-driven firm helping clients communicate in an innovative and coherent manner across the right platforms for the strategy.

[DSPolitical @DSPolitical]

DSPolitical is proud to receive a Reed Award for "Most Innovative Product of the Year" for the second year in a row! We're also thrilled our work with @quorumcreative for Jenny Wilson for Salt Lake County Mayor was awarded "Best Use of Online Targeting for a Mayoral Campaign"!

[DSPolitical @DSPolitical]

DSPolitical was just awarded two Regional Pollies! 🎉
Our work with @quorumcreative for Jenny Wilson for Salt Lake County Mayor received a Regional Silver Pollie for Internet Advertising for a Local, Municipal, or Mayoral Election

[WVU Marketing Communications @wvuimc]

Meet @iankoski, Political Consultant and Founder of @quorumcreative.

Ian will be a guest speaker for "Campaigning in the era of COVID, Cancel Culture and TikTok."

Register now to join live and receive a session recording to watch later: https://t.co/kdCv67BjJq

[Ian Koski @iankoski]

FB: Create a page here! Spend a ton of time and money acquiring followers!
US: Ok!
FB: We’re only going to show your content to 1/15th of your followers. You should pay to boost it to the rest.
US: Ugh ok.
FB: We’re going to deny you the chance to pay to reach your followers too.

[Quorum Creative @quorumcreative]

This is deeply troubling and an important thread to digest.

[Michael Gold @migold]

yo @NJGov
u up? https://t.co/r0gntxthk8

[Quorum Creative @quorumcreative]

Excellent thread on @WideEyeCo’s fantastic work on @KamalaHarris’s impressive presidential campaign brand.

[Anna Bukowski @ACBukowski]

Proud of @DNC @dscc @dccc for coming together to call out big tech companies and their ad policy PR stunts. Facebook, Twitter, and Google need to address fake content and transparency standards on their platforms NOT limit our ability to reach voters.

[Quorum Creative @quorumcreative]

Google’s decision to limit the targeting ability of political advertisers on its platform is a mistake that won’t solve the actual problem and will instead seriously hurt smaller campaigns and causes — especially Democratic and progressive ones. https://t.co/dvUHaqpb2T

[Jeff Singer 🗳️ @DarthJeff90]

This is both depressing and amazing https://t.co/bp5xUfbids

[Quorum Creative @quorumcreative]

Political staffers are content-producers and should take every opportunity possible to learn from journalists. Here's one. -->
Two Voice Recorders on Hand, Because Congress Does Talk https://t.co/YeNE01fYYV

[Quorum Creative @quorumcreative]

First it was joint petitions. Now it’s “chip in a dollar.” Next year it’ll be about 18 of the losing candidates renting your email address to others.

Email isn’t dead as a political engagement platform yet, but we sure are doing everything we can to kill it, aren’t we?

[VICE News @VICENews]

We donated a small amount to every campaign for president, Republican and Democrat, to see what kind of emails they would send us.

And then this happened.

[Co.Design @FastCoDesign]

I’ve been studying logos for decades. Here’s what changed this year https://t.co/IRBXQlQMXe

[Ian Koski @iankoski]

Wow, a subject line of "(no subject)" from the Biden campaign. Would love to see the A/B test results and the eventual open rate on this one. Very cool.

[Colin Delany @epolitics]

How to Plan Your Digital Campaign Budget, Logistics and Staffing https://t.co/Ac6Z8txHrB cc @lpackard @bluedigitalx

[Doug Landry @douglandry]

Note the staffer cranking out as many photos as they can — that’s how you get the good stuff

Lizzie Warren’s selfie factory remains one of the smartest features of 2020 so far

[Quorum Creative @quorumcreative]

So important. Conservatives have created an entire ecosystem of content platforms they use to propagandize voters.

Too many Democrats are still hoping for that Sunday Show invite as if that’ll be enough counteract it.

[ACRONYM @anotheracronym]

There's been a lot of focus on how the Trump campaign is leveraging Facebook ahead of 2020, but it's also aided by a web of conservative media platforms that have spent big 💸 to boost his message online. We look into it in this week's #FWIW https://t.co/XRpwX6vQkZ

[Quorum Creative @quorumcreative]

EXTREMELY well-handled crisis comms here. Fantastic work, @Cubs.

[Deadspin @Deadspin]

Cubs fan using "OK" hand gesture behind Doug Glanville gets banned indefinitely: https://t.co/GjULiI3qst

[Quorum Creative @quorumcreative]

Voters have evolved. Democratic campaigns and causes need to evolve, too. Stop assuming we can force voters to consume our persuasion on our terms. Hire staff and consultants capable of building a true ecosystem of content that engages voters on THEIR own terms.

-30-

[Quorum Creative @quorumcreative]

Some thoughts on this...

Corporations tend to look at politics as a testing ground for digital strategy, but once proven there, too, corporations usually double and triple-down on a tactic.

Political orgs should see this as a sign to do the same with content.

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[Axios @axios]

Because it's never been harder for companies to reach distracted consumers, more and more firms are hiring editors and content creators to build everything from podcasts to news websites to print magazines to grab your interest. https://t.co/2j66QS8Tky

[Quorum Creative @quorumcreative]

When hiring comms directors, political orgs need to stop being distracted by rolodexes of reporters and instead look for digital-first communicators better versed in editorial direction and content creation.

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