reda raad

[reda raad @raad1]

Lately, one question seems to come up in every conversation:

Should I stay or should I go?

It’s a fair question.
Moments of uncertainty tend to surface it.

And the truth is the choice is personal.

If you decide to go, we wish you well.
Cities are chapters in people’s lives.
Some last longer than others.

But if you decide to stay
and bet on Dubai
history suggests that has rarely been a bad decision.

Because Dubai has always been a place built on belief.

People arrived with little more than ambition.
They worked.
They built.
They created the city we know today.

And like everything here, the story keeps evolving.

Dubai has never been a finished chapter.
It reinvents itself.

New ideas arrive.
New industries emerge.
New stories are written.

And with every reinvention,
new peaks become possible.

For me, though, it has never really been a question.

I am deeply rooted here.
This city has shaped my journey, my friendships, my work, my family.

This is home.

Some will leave.
Others will arrive.

That has always been the rhythm of this place.

But one thing has remained constant:

Dubai keeps moving forward.

So whether people stay or go,
Dubai will stay.

And Dubai will succeed.

Because what makes this city extraordinary
is not just its skyline.

It’s the belief that tomorrow here
can always be bigger than today.

Here, the future has always belonged
to the people who choose to build it.

#Dubai #Leadership #Opportunity #Resilience @MarioNawfal @DXBMediaOffice

[reda raad @raad1]

https://t.co/LF9giNQ1c2

[reda raad @raad1]

I have never been more proud.

Not the loud kind.
The quiet kind.

The kind you feel
when the world shakes
and your country stands still.

People say cities have no soul.

But soul isn’t steel and glass.
It’s what the morning after looks like.

And here?

Coffee shops open.
Kids at the park.
Families walking the Creek.
Neighbors checking in.

No panic.
No chaos.
Just calm.

Missiles detected — systems respond.
Travelers stranded — doors open.
Hotels covered.
Meals served.
No one left behind.

Others talk.
The UAE acts.

Quietly.
Decisively.
Without fear.

Leadership here doesn’t shout.
It steadies.

It doesn’t perform strength.
It delivers it.

Over 200 nationalities.
One shared feeling:

Trust.

Trust in the leadership.
Trust in the systems.
Trust in each other.

That’s not hype.
That’s earned.

That’s soul.

And today —

I have never been more proud to call this place home

@DXBMediaOffice @dctabudhabi @MarioNawfal @cnnarabic @HHShkMohd @lovindubai @AlArabiya_Eng @TheNationalNews @TBWARAADDUBAI @DubaiDET @MaktoumMohammed @HamdanMohammed

[reda raad @raad1]

Saudi Arabia’s World Cup win united the Arab world, but teaches us a bigger lesson https://t.co/ltDbNLVlcq

[TBWA\RAAD @TBWARAADDUBAI]

We’re proud to be named @Adweek’s 2021 Global Agency of the Year! Thank you, @Adweek, our clients, and our 10,000+ creative minds around the world who made this recognition possible. Our pirate ship is sailing strong into 2022.
#TBWA #TheDisruptionCompany #GlobalAgencyOfTheYear

[reda raad @raad1]

Happy 50th to a country that continues to inspire the world and we are lucky to call home. #uaenationalday #uae50thnationalday @ TBWA \ RAAD https://t.co/WvnqdfvhUi

[Campaign Middle East @CampaignME]

Featured in the #MENAPowerList2021 – where the top heads of major companies share their view of the media landscape – Reda @raad1, CEO, @TBWARAADDUBAI, writes the Power Essay: Living a balanced life.
#PoweressayS #media #communications #MENA
https://t.co/9SVr7dSGhA

[reda raad @raad1]

Very delighted to have been selected as one of the Cresta GLOBAL TOP 50 creative companies. @ Dubai, United Arab Emirates https://t.co/LAU99FIspO

[reda raad @raad1]

It’s never dark in Beirut. We shall rebuild and rise again. Never forget. @ Downtown Beirut https://t.co/awGVWBoJFk

[reda raad @raad1]

There may be no power in our devastated city, but we have all the power within us. Together, we will keep shining #Lebanon @ Beirut, Lebanon https://t.co/XnC4rP4GVB

[reda raad @raad1]

Happy Eid from our family to yours @ TBWA \ RAAD https://t.co/4gQYpXxaLG

[Ad Age @adage]

The Arab world's first Mars mission kicked off with help from this countdown campaign from TBWA https://t.co/0OOgOkqzlj

[Dubai Media Office @DXBMediaOffice]

#أول_عد_تنازلي_عربي في عرض على أعلى ناطحة سحاب في العالم.. لحظات للتاريخ يكتبها شباب المستقبل...
#العرب_إلى_المريخ
#مسبار_الأمل

[EDGE @_edgegroup]

The UAE is set to accomplish another major milestone as it prepares to launch its Hope Probe to Mars, with the #FirstArabicCountdown destined to make the history books.

[وزارة الدولة لشؤون المجلس الوطني الاتحادي @mfnca]

في لحظة إطلاق مسبار الأمل، سيشهد العالم بداية رحلة أول مهمة عربية إلى كوكب آخر.
كن شاهداً على هذه اللحظة التاريخية:
15 يوليو 2020

#أول_عد_تنازلي_عربي
#العرب_إلى_المريخ

[مجلة ناشيونال جيوغرافيك العربية @NatGeoMagArab]

#الإمارات تدخل التاريخ من أوسع أبوابه وتسجل حدثا لم يشهد له العالم مثيلا حتى اللحظة! أول عد تنازلي عربي لعملية إطلاق فضائية سيكون من نصيب #مسبار_الأمل إلى كوكب #المريخ يوم 15 يوليو
@HopeMarsMission
@uaespaceagency
@MBRSpaceCentre

#مشروع_الإمارات_لاستكشاف_المريخ
#العرب_إلى_المريخ

[قناة أبوظبي @abudhabitv]

بدء العد التنازلي بصوت عربي يسمعه كل العالم..

الخامس عشر من يوليو موعد إطلاق #مسبار_الأمل في رحلته إلى #المريخ وتغطية مباشرة للحدث على قنوات #أبوظبي_للإعلام

#قناة_أبوظبي و #قناة_الإمارات الساعة 00:51 بتوقيت أبوظبي

#الإمارات_لا_شيء_مستحيل

[Dubai Media Office @DXBMediaOffice]

بصوت يسجله التاريخ سنطلق مسبار الأمل مع #أول_عد_تنازلي_عربي في تاريخ استكشاف الفضاء. انضموا إلينا يوم 15 يوليو 2020 لمشاهدة هذا الحدث التاريخي.

[Dubai Media Office @DXBMediaOffice]

With a voice that will make history, the Hope Probe to Mars, will be launched with the #FirstArabicCountdown ever. Join us on July 15, 2020 for this historic moment.