Rachel Hofstetter

In love with startups. @ Seis. Alum: @petersonventure, @hightop_hq, @chatbooks, business author @penguinrandom, editor at @O_Magazine.

[Hightop @Hightop_HQ]

web3 as easy as 1-2-3? Hightop co-founder
@rachelhoffy breaks down the basics of blockchain: https://t.co/bOJyvgAIfT

[Silicon Slopes @siliconslopes]

Rachel Hofstetter to take the stage at Summit ’22!

@rachelhoffy is the Chief Marketing Office at @Hightop_HQ, the first consumer banking experience powered by blockchain technology, where she leads brand, growth, and product marketing.

More here: https://t.co/8Izhg3U3p1

[Rachel Hofstetter @rachelhoffy]

@koswriter @bryce @kallij @kallij I would LOVE to read this!

[TaeKwonKrypto @TaeKwonKrypto]

Bear market, blah blah. @Hightop_HQ still had the best shirts and @arcade_xyz the best sunglasses at #Permissionless2022

[Mick Hagen @mickhagen]

Two of my fave women in web3. Our very own @rachelhoffy of @Hightop_HQ and @ForTheBux of @GoGalaGames (longtime friend from London and past investor). Wagmi! @Permissionless

[Utah Business @UtahBusiness]

Want to learn a bit more about Utah's top businesspeople? Us, too! This week, we asked @rachelhoffy, CMO of @Hightop_HQ, about her favorite book, the best advice she's ever received, and more. Get to know her below!

[Rachel Hofstetter @rachelhoffy]

Normie adventures at #permissionless 😜

[Hightop @Hightop_HQ]

Tell the truth: are you a DEGEN or a NORMIE? Find us at #Permissionless to get your own shirt of choice!

[Rachel Hofstetter @rachelhoffy]

I was feeling behind on "Deep Work" so I hired a babysitter for 3 hours on Saturday morning. Fresh brain cells, no interruptions, feels like a spa day 😍

[Rachel Hofstetter @rachelhoffy]

@nicedayJules Jules would love that! Will DM you!

[Rachel Hofstetter @rachelhoffy]

very excited to head to the epicenter of all things #DeFi in a few weeks -- who else is going to be at #permissionless ??

[Rachel Hofstetter @rachelhoffy]

@andibartz Welcome to SLC! If you can squeeze in a short hike, start there: up above the U or Memory Grove are both easy access.

[𝚍𝚊𝚛𝚔𝚜𝚝𝚊𝚛 @jarroddicker]

web2: "acquiring users"
web3: "recruiting members"

[Rachel Hofstetter @rachelhoffy]

Excited to build the future of consumer finance, powered by web3, alongside an A++ team. Meet @Hightop_HQ!

[Hightop @Hightop_HQ]

📣 Big news! Genesis Block is now Hightop! A new name, for a new future. Get the story in thread.

[Kate Rouch 🛡️ @kate_rouch]

Interested in a behind-the-scenes look at our @coinbase ad? Check out this marketing Q&A with more info on what we were thinking👇
https://t.co/0Bq9wzVXK5

[Rachel Hofstetter @rachelhoffy]

@TaylorHoliday @coinbase hey Taylor -- thanks for doing the math, was curious too! I think the price for Coinbase's 60 seconds was $13M though ($6.5M for 30 seconds). https://t.co/uT8Aar1orh

[Rachel Hofstetter @rachelhoffy]

🙏 ty @scottycoin!

[Scott X @scottycoin]

My favorite learning from @CryptopiaSLC was when @rachelhoffy said, “we need to be buying coins because of their yield and not just hoping they will continue to rise in value”. I’m paraphrasing but here is the Defi session she spoke on https://t.co/rPz9NOSQmb

[Rachel Hofstetter @rachelhoffy]

Talking about one of my very favorite things—early stage growth marketing—with @sterlingmsnow and the @PetersonVenture team on Wednesday. Free (and there's lunch!) at @meetatkiln Lehi.

[Rachel Hofstetter @rachelhoffy]

Pitch perfect intro to crytpo/NFTs from @acav.

[Alex Cavoulacos @acav]

As I talk to more people about crypto/NFTs, the aha moments have come from real world analogies. Although web3 is new, the concepts are not. Here's my oversimplified explainer of the space for newbies. Don't let the lingo turn you away, it's not as complicated as it seems! 1/X 🧵

[Rachel Hofstetter @rachelhoffy]

@rynebelliston @robfitz I come back to this one allllll the time!

[Kickstart @KickstartFund]

Season 2 has dropped! 🎙️ Don't miss our first episode with @rachelhoffy and @gavin_kickstart. We dive into the importance of adaptability and storytelling in your startup. Check out the link in the comments below to listen to the full episode. ⬇️🔗

#KSFPP #entrepreneur #startup