brian racis

Account Director | AI Quarterback | Speed Coach | @adweek CMO Mentee | Biohacker | Athlete | Philosophy: WIDTT9RT

[brian racis @racis]

Sharpen your skills in silence.

[brian racis @racis]

If you want behavior to repeat, you better celebrate it
- @CoachBobChesney

[brian racis @racis]

There is a difference between having discipline and being disciplined.

[Sahil Bloom @SahilBloom]

A few cold emails changed my life.

Here are some tips if you're trying to send one:

1. Short and simple gets read (long and complex gets deleted). Stop with the long cold emails. They make eyes glaze over and get deleted. 4-5 lines, space them out with hard enters (makes them appear more optically pleasing and digestible).

2. Simple direct subject line. Stop with the shock factor cold emails. They may get an open, but the person won't take you seriously (sorry). Just be direct.

3. Personalize it (and don't use AI). Make sure it's clear it's not a mass email. Just do the unscalable thing. Learn something about the person you're sending it to and include that detail.

4. Embed a bit of social proof on why the person should take you seriously. What have you done? What makes you different or interesting? If you have nothing, focus on building some skills first. Your skills are networking magnets.

5. Create some value for the person. Don't "gate it" behind a follow-up call or email, just share it. If you're pitching a service, create a mock-up of what you'd do for the person and include a screenshot in the email. If you're trying to get an interview, include a doc breaking down your observations about the company and opportunities.

6. End with a clear call-to-action. Ideally a single line, short sentence, and bolded or clearly standing out from the email.

Hope this helps someone out there. I know it would have helped me.

[Coach Dan Casey @CoachDanCasey]

If the Offense is in 13p…

the Defense is in Full Cage Facemasks + Dark Visors

[brian racis @racis]

@MrBeast is a mystery marketing machine.

[brian racis @racis]

@mkobach this post is immortal.

[Matthew Kobach @mkobach]

Updated to say “The #1 program”

[brian racis @racis]

.@Starbucks it's been a good ride . . . i've been loyal to the brand for 21 years. but when you have a glitch in you app that auto funds a gift card from a credit card without permission, that's borderline unethical. and when i spoke to your customer service, they were abysmal

[brian racis @racis]

@CoachJonSumrall feels like the college version of Dan Campbell.

[brian racis @racis]

@ThadWells Bronco

[brian racis @racis]

@RossTuckerNFL I watched that game with my dad. Terrelle Pryor was a ridiculous high school athlete.

[Ross Tucker @RossTuckerNFL]

Who is the best high school football player you’ve EVER seen?

Easy answer for me.

[brian racis @racis]

Shane Waldron's play design on that @CALEBcsw TD was 🔥
and one of the best I've seen all season.

[brian racis @racis]

Watching the @JMUFootball game last night felt like a @PatMcAfeeShow WWE match. Fast-paced, entertaining and some 🏈 wizardry. Congrats to @CoachBobChesney (from da coal region) and the DUKES #GoDukes

[brian racis @racis]

@finebaum @rpowlus playing QB for Berwick under Coach Curry in the early 90's.

[brian racis @racis]

bada$$

[Philip Pirkovic @philpirkovic]

LAUNCH DAY!!! 😮‍💨😮‍💨😮‍💨

[brian racis @racis]

Don't get too caught up watching other people's success stories, when you can be blazing trails and writing your own.

[Amanda Goetz @AmandaMGoetz]

How to build a side hustle

Old way

- Build a product
- Build a funnel
- Replenish funnel

New Way

- Build a personal brand
- Create meaningful connections
- Provide value
- Turn community ➡️ customers

Connections > Transactions

[brian racis @racis]

i can't wait to hear @KyleBrandt rant and unleash on @gmfb about the @ChicagoBears getting dominated by @jordan3love and the @packers

[Rookie Watch @RookieWatxh]

Tyson Bagent was a 0-star QB recruit coming out of high school.

Bagent had ZERO offers from any Division I FBS schools, and decided to commit to Shepherd University (Division II).

Bagent went to both the Senior Bowl and NFL Combine, but ended up going undrafted.

Bagent was picked up by the Bears and BALLED OUT during training camp.

Yesterday, Bagent was announced as the Bear’s backup QB after beating out PJ Walker.

WOW 😳

[brian racis @racis]

@SienaCollege getting some love this am from the @gmfb crew @KyleBrandt @PSchrags