Radu

Retention for health brands.

[Radu @raducopy]

New pop up strategy ripping for our supplements brand client.

£17,000 in 7 days.

80% open rate.
50% click rate.
23% placed order rate.

If you run a supplement brand and your pop ups are weak, DM me and we'll set this up for you for free.

Only doing this for 10 brands. 👍🏻

[Radu @raducopy]

Whoever runs this...

DO BETTER.

[Radu @raducopy]

@stepanecom Javvy

[Radu @raducopy]

@TJ_Bongiorno Fly him/her out to spend a day with you + surprise them with a cool gift.

Turn that day into a good piece of content --> Get more customers.

[Radu @raducopy]

@KornelFalucskai exactly

[Radu @raducopy]

They cancel at month three because the product ain't good enough.

The system matters, but if the product can't exceed expectations, no amount of "marketing" tactics will fix it.

Why does Apple have such good customer retention? The product is really good.

[Jordan @ecompresident]

🚨 HIRING: Retention / LTV Specialist

$3-6k/mo + bonuses
Path to head of retention

Looking for a true killer who knows how to maximise month 3 retention with cancellations flows/email-flows/punchcards etc.

❌ If you believe product matters more than systems&setup for retention (dont apply)

reqs:
- you've owned retention at a 7+ fig DR subscription brands (supp, pet, health)
- Must know Recharge, Lifetimely and Klaviyo inside out
- full-time preferred

DM me a Loom (2 min max): who you are, the brands you ran retention for, and your best win with the before/after numbers.

[Radu @raducopy]

@the_ecom_g @hookrate_

[Radu @raducopy]

Whoever doing these emails...

Do Better Bro.

[Radu @raducopy]

Just shut up.

[Luke Belmar 👽 @lukebelmar]

All you need is WiFi and a Dream

[Radu @raducopy]

@ssaaammiirr @spidermankz

[Abdurahim @abdushodmonov]

BFCM is overrated for supplements. Worst cohort of customers to acquire. Cheap and discount seekers.

Save your budgets for December 27th and after.

[Radu @raducopy]

Hand writing copy to get "better" is a fallacy.

I'm pretty sure Gary Halbert didn't learn copy by hand copying sales letters.

He learnt how people think and what sequence of thought is needed to convert someone.

At the end of the day groups of humans have certain buying profiles.

Figure out the profile and you'll know what to write and how to write it.

[Shaun Eng @shauneng]

Quick tip to get better at copywriting:
⠀
When you study OG copy from copywriting goats like Bencivenga, Gary Halbert, etc, write it down with pen and paper.
⠀
Most of y'all copy competitor ads or let AI write the copy for you. Then wonder why the ad flops.
⠀
Problem is most of you have no clue what good copy even looks like.

So when you copy something, you can't even tell if it's good or not.
⠀
When writing down with pen and paper it takes more effort than just Ctrl C + Ctrl V and will give you a better understand of what good looks like.
⠀
You'll understand why each word was there, how the words flow together, why the formatting was the exact way, etc.

So the next time you write your own copy, you write it referencing how the best copywriters write.
⠀
After I did that, a lot of my own creative struggles started making sense.
⠀
Ofc getting better at copywriting still comes down to a lot of reps. You just gotta get in the trenches and write a sh*tload of copy lol.
⠀
But the few who actually understand copy have an insane advantage over everyone else.
⠀
Few.

[Radu @raducopy]

@christiandoana If you're real check DM

[Radu @raducopy]

You can boil down retention to two words:

Exceed expectations.

If you do that people stay. If you don't they leave.

[Radu @raducopy]

@copywriter_adam @hookrate_ missing out on real game.

[Radu @raducopy]

Whoever is designing Lymphoria's emails, come, we'll train you up.

[Radu @raducopy]

@TheWillRivera @theaymanarab

[Radu @raducopy]

@tivollem claude

[Radu @raducopy]

@EcomVictor They released it yesterday.

[Radu @raducopy]

@ashley_wright Reads your mind before you speak to increase accuracy.