Shiven Raha

💯Marketing is about putting each piece of the puzzle together so the whole system works magically….🔥 I simplify selling digitally for expert led brands

[Shiven Raha @rahashiven]

@MattPRD @moltbook 🫢🫢🫢

[Shiven Raha @rahashiven]

1.4M AI agents within 72 hours joined an AI-Agents exclusive social network - now with its own religion and language and humans are only invited to observe they cannot join..

#moltbook

[Shiven Raha @rahashiven]

The destination website is becoming a back-end utility.

With Shopify’s Agentic Storefronts and Google's Universal Commerce Protocol, transactions now happen inside the AI chat.

[Shiven Raha @rahashiven]

NBCUniversal sold out EVERY ad slot for the 2026 Winter Olympics in early January.

Live sports = the last unskippable frontier.

While you chase algorithmic reach, smart brands are paying premium for guaranteed eyeballs.

Attention you can't fast-forward is worth 10× the CPM.

[Shiven Raha @rahashiven]

#ChatGPT will have ads now ✨

Open AI just announced it’s starting to test ads inside the Chat GPT.

The ads game is getting very real.

Rollout coming in consecutive weeks.

What’s your thought ?

[Shiven Raha @rahashiven]

Google's AI Overview ads now live in 11 countries, targeting intent over keywords.

The shift is clear: search algorithms don't care about your keyword density.

They care about solving user problems better than you do.

[Shiven Raha @rahashiven]

Uber and Coca-Cola just cracked contextual advertising.

Journey Takeover ads deliver destination-tied messaging throughout rides with higher engagement than traditional placements.

The future isn't interruption. It's integration.

[Shiven Raha @rahashiven]

73% of Gen Z and Millennials don't care if your ad is AI-generated they care if you lie about it.

The new currency isn't authenticity vs. automation. It's honesty.

Disclose your process, own your tools, and younger audiences will judge you on results, not how you got there.

[Shiven Raha @rahashiven]

Gen Alpha controls $28 billion in direct spending. The oldest turn 16 in 2026.

If your brand strategy doesn't include teens born in 2010, you're already behind on the generation that will redefine consumer culture.

[Shiven Raha @rahashiven]

Reels now own 50% of Instagram time. YouTube Shorts hit 200B daily views. Snapchat Spotlight up 300% YoY.

Short-form video isn't a trend anymore it's the entire game. If your content strategy isn't short-form first, you're invisible.

[Shiven Raha @rahashiven]

Meta's new algorithm just killed your hero ad strategy.

Andromeda prioritizes creative volume over single winners.

The playbook just flipped: test more, iterate faster, stop betting everything on one creative. Volume beats perfection in 2026.

#advertising #meta

[Shiven Raha @rahashiven]

By end of 2026, 25% of search volume moves to AI agents. The keyword era is ending.

Smart brands are already optimizing for AI citations through structured data.

If you're still chasing SERPs, you're fighting yesterday's war.

[Shiven Raha @rahashiven]

73% of consumers trust AI-produced content.

62% don't care if you use generative AI as long as their experience stays solid.

The anti-AI marketing crowd is solving a problem that doesn't exist. Consumers care about results, not your process.

[Shiven Raha @rahashiven]

Banner ads hit $185.67B in 2025. Retargeting makes customers 70% more likely to convert.

Everyone declaring banner blindness missed the data.

The format isn't dead your creative and targeting strategy probably just sucks.

[Shiven Raha @rahashiven]

Swiggy cracked behavioral nudging at scale: subtle app reorganization (not campaigns) drove healthier food choices across 50+ cities. The insight? Architecture beats advertising. Design the path, don't just promote the destination. Silent influence wins.

[Shiven Raha @rahashiven]

The new SEO is AIO: AI Output Optimization.

Smart brands are tracking their mentions in ChatGPT and Perplexity responses like they tracked Google rankings.

If your brand isn't cited when AI answers questions in your category, you don't exist.

[Shiven Raha @rahashiven]

Capturing a moment with my smart girl… Her face never fails to reignite and deepen my love for her…❤️🧿

#petlovers

[Shiven Raha @rahashiven]

Earlier we used to tweet .. now I was wondering now what we do ?

#1989TaylorsVersion #HisMan2

[Shiven Raha @rahashiven]

#NewProfilePic

[Shiven Raha @rahashiven]

@OnlineSalesChad That’s a painful thing you just mentioned here

[Shiven Raha @rahashiven]

Be authentic … ⚡️

or in long run you would run out of ‘Tactics’ and start making fake promises that you won’t be able to fulfil ..

#entreprenuer #businesscoach #freelance