Rahi Jain | Subscription LTV Maximizer™

Subscription LTV Maximizer™ | 70%+ 90-Day Subscriber Retention

[Rahi Jain | Subscription LTV Maximizer™ @rahijain]

70% subscription retention comes from nine steps run in order.
Most brands fix the cancel page and call it retention.

The cancel page is step nine, not step one.

$100K a month, same customer base.
You can't patch retention at the exit.

[Rahi Jain | Subscription LTV Maximizer™ @rahijain]

A 90-day supply, delivered every 4 weeks.

By month two, they have triple what they can use.

So they skip. Or pause. Or quit.

The frequency that ignores usage is just a countdown to cancel.

[Rahi Jain | Subscription LTV Maximizer™ @rahijain]

You don't need 50 segments.

Unless you have a million subscribers, six does the job.

Non-buyers. Buyers. Repeat buyers. Lapsed. Then the two you stop emailing.

Most brands build twenty and wonder why nothing moves.

Six segments, six jobs. That's the whole map.

[Naval @naval]

Fast, lift, sprint, stretch, and meditate.

Build, sell, write, create, invest, and own.

Read, reflect, love, seek truth, and ignore society.

Make these habits. Say no to everything else.

Avoid debt, jail, addiction, disgrace, shortcuts, and media.

Relax. Victory is assured.

[Rahi Jain | Subscription LTV Maximizer™ @rahijain]

I did this, and it works😂

Then I upgraded to the Max plan to complete my sleep.

[zayne (zeyu) zhang @zeyu1337]

PSA: when you wake up, reach for your phone immediately. Do NOT scroll Instagram reels. Send a good morning message. Not to your girlfriend, to Claude.

That way, you can start the clock for your 5 hour Claude Code usage limit while you freshen up and head to the office. At noon, the 5 hour window would have passed and the usage limit would reset. Then you can generate more shareholder value.

[Rahi Jain | Subscription LTV Maximizer™ @rahijain]

Most subscribers cancel before the habit forms.

Cue. Craving. Response. Reward.

Most programs have none.

[Rahi Jain | Subscription LTV Maximizer™ @rahijain]

More segments, same message. That's not segmentation.

Behaviour tells you what someone bought. Not what they want next.

Start with 2-3 you can actually differentiate. Build from there.

[Kennan Frost @icon]

Skio just sold for $105M cash at close on $8M raised.

[Rahi Jain | Subscription LTV Maximizer™ @rahijain]

@Steve_Yegge I have used these in college.

[andrew chen @andrewchen]

why are spreadsheets the GOAT of no code tools?
- unintimidating interface, just type numbers in a grid
- easy to make something useful
- shareable with a link
- copy and make your own
- insanely deep use cases (as a database, CRM, forecasting tools, etc)
- finance team loves it, and they approve the budgets lol

how many of these translate to agentic coding tools?
- it's chat, could the UI be simpler?
- you can build one-shot apps easily
- insanely deep
- share the output with a link
- finance loves it as it gives more leverage and will cut SaaS costs

There's more to do, but history rhymes. It has to be easier to share the code (not just the output), better management of forks, and more demonstration of operating leverage. But it's so powerful that it's inevitable agentic coding spreads as wall-to-wall as spreadsheets have

And as I argued before, agentically coded apps I think will ultimately subsume spreadsheets completely. Maybe some will still want a grid UI, but underneath will be agentically created code

[Ron Shah @obviceo]

I was at dinner with a founder last week. He said something I almost ignored. "Stop looking at your channels separately. Pull it all into one AI session."

Few days later I was staring at three dashboards and it clicked.

90 days of data. Amazon. Shopify. Retail. One prompt:

"What patterns exist across these channels that no single team would catch from their own data?"

It caught a product trending up on Amazon but flatlining on Shopify. Nobody had flagged it. We adjusted the Shopify page based on what worked on Amazon. Early conversion already up.

Ran it again yesterday. Found a pricing gap between retail and DTC that was probably costing us margin for weeks.

Two runs in. Both times it caught things three teams missed. You already had the data. You just never put it in the same room.

[Ankush Datar @ankushd14]

Wow.

[andrew chen @andrewchen]

prev startup advice: do things that don't scale

2026 update: do things that don't scale, then build AI agents to scale them

[Sam Parr @thesamparr]

My father owns a produce brokerage company.

He sells +$10m a year in onions a year with a phone, fax machine, and file cabinet.

TLDR:

- he calls farmers and will buy two or three truckloads of onions
- then organizes a truck for pick up
- sells the onions to Walmart or some other chain like that.

I made a video about it when I was at his office, and on Instagram it got like 3 million views in a week.

He was so pumped.

And no, he doesn't make $10m/year. The margins are tiny.

But its just him + 1 person in office. Put me through college debt free and has always driven a fat Mercedes!

Originally, he worked in a grocery store in the produce section. Then had fruit stand on the side of the road.

Then did the white collar move and started a brokerage. I was in 4th grade.

It was funny because he started the business in summertime, and the AC of the office was expensive, so he used to work barefooted without a shirt and his Docker shorts.

It's been like 25 years now, and he's sold over a quarter of a billion dollars' worth of onions.

His CRM is a binder. He has two phones, a file cabinet, and everything is done with checks.

There's a computer on his desk, but to be honest, it's for when he uses Facebook, YouTube and visiting The Chive.

And there's a baby playpen in the office so his co-worker, who he has hired, can bring her baby to work.

The video was only 60 seconds long and people loved it because they were shocked that you can build a really good lifestyle with simplicity.

[Russell Brunson @russellbrunson]

Someone stole 413,793 KitKats in Europe last week… if thieves can move that fast, what's your excuse.

[Ryan McKenzie | Co-Founder Tru Earth @RyeMcKenzie]

If you run an ecom brand and you just found this page …

My name is Ryan McKenzie. I co-founded Tru Earth and scaled it to over $150M in revenue.

I've been building internet businesses since before the Dot-com bubble.

Here's a bit about me:

• Built humor and video sites before YouTube existed
• Ran half a million emails off a home server in 2000
• Ranked #1 on Google for "ringtones"
• Grew a content site to 50M monthly visitors

That was the first run. It didn't last.

• Watched the ringtone business collapse overnight when the algorithm changed
• Had a bailiff show up at my house
• Sat in my car screaming because I didn't know what to do next
• Lost everything I built

That stretch taught me more than any win ever did.

• Launched subscription brands years before "DTC founder" became a job title
• Co-founded Tru Earth
• The original Tru Earth tagline came to me in the shower
• That one sentence drove over $150M in revenue
• Helped build Tru Earth into a brand that became its own category

Then I walked away.

• Stepped down from my CMO position to help ecommerce founders scale faster than I did
• Hardest decision I've made and the best one

So I've lived the full ride.

• Built businesses before social media existed
• Went broke
• Rebuilt from zero more than once
• Scaled a brand past $150M
• Walked away from the thing I helped create

What I write about on this page:

• How ecom brands scale past 7 figures
• Speaking from a seasoned growth operator perspective
• Creative ad strategies that have real scar tissue behind them
• Founder psychology, burnout, and what costs to build something
• Stories from 20+ years of building, failing, and starting again

I don't think great companies are built in 2 or 3 years.

They're built over decades.

Through peaks and valleys. Through boardroom battles. Through collapses and rebuilds.

That's the lens I think through on everything ecom.

If that resonates, follow and stick around.

[Mindset Machine  @mindsetmachine]

If this triggers you be sure to watch it twice

[tobi lutke @tobi]

The most AI proof job in the world is entrepreneurship

Use it to make products and services. Build more companies. On Shopify or otherwise.

[Rahi Jain | Subscription LTV Maximizer™ @rahijain]

Turn off your ads for a week.

You already know what happens.

[Rahi Jain | Subscription LTV Maximizer™ @rahijain]

Now you only need 20 new customers to grow.

Same ads.
Same product.
Different math.

One brand is stuck replacing.
The other is compounding.

Acquisition keeps you alive.
Retention makes you grow.

2/2

[Rahi Jain | Subscription LTV Maximizer™ @rahijain]

You're not growing.

You're just replacing customers who left.

You acquire 100 customers.
They buy once.

Next month, you need 100 more just to stay flat.

You're running to stand still.

Now add 80% retention.
You acquire 100 customers.
80 come back next month.

1/2