Raina Trivedi

B2B GTM Leader for IT Services | Revenue Diagnostics → Pipeline Outcomes | AI-Led Demand, Brand & ABM | 19+ Yrs

[Raina Trivedi @rainatrivedi]

Traditional marketing depends on the width of your wallet while #InboundMarketing depends on the width of your brain https://t.co/20RaM8wWrn

[Raina Trivedi @rainatrivedi]

Most B2B companies aren’t losing deals to competitors.

They’re filtered out before the shortlist forms.

In the age of #AnswerEngines, market position isn’t what you say - it’s what AI concludes.

If you’re not in the answer, you don’t exist.

https://t.co/P0uTKCKmkg

[Raina Trivedi @rainatrivedi]

73% of CMOs are currently flying blind. They rely on "Context Engines" that your brand isn't in.

If you aren't in the LLM's training data or contextual loop, your SDRs are just noise.

How I'm helping teams bridge the AI Discovery Gap: https://t.co/P0uTKCKU9O

[Raina Trivedi @rainatrivedi]

@dmgbnagar AQI in Noida has hit 390-410 today - Hazardous category. Request you to order immediate closure of schools and switch to online classes till aur quality improves. #Noida #AirPollution #AQI

[Raina Trivedi @rainatrivedi]

Burnout is NOT a badge of honor.

STOP glorifying it!

[Raina Trivedi @rainatrivedi]

@khanacademykids Please introduce AI Education for young learners on your amazing platform (Class I, II, III and so on) just like you've already done for Math & English.

[Raina Trivedi @rainatrivedi]

The biggest challenge in #AI adoption today is #changemanagement

[Raina Trivedi @rainatrivedi]

@malpani @IamskguptaK @khanacademykids teaches my daughter english grammar and math concepts way better than her school teachers.

[Raina Trivedi @rainatrivedi]

@jpbansi @myogiadityanath Please see the state of Hindon river in UP and how 100 villages have been impacted. It's time for action: https://t.co/A7AQo9YlXF

[Raina Trivedi @rainatrivedi]

@Narayani07 To help you need to respond to candidate's messages, which you don't

[Raina Trivedi @rainatrivedi]

@tec_aryan Send

[Raina Trivedi @rainatrivedi]

@Zoya_ai USD

[Raina Trivedi @rainatrivedi]

@iamfakhrealam Share with me

[Raina Trivedi @rainatrivedi]

Co-creation can be a #growth catalyst across GTM functions

[Raina Trivedi @rainatrivedi]

The goal of the meeting is to discuss exceptions and what is being done about them. The status quo needs no elaboration.

~ Amazon (from "Working Backwards")

* You can save your organization hours and hours of meeting time with this one simple insight.

(Source: @dharmesh)

[Raina Trivedi @rainatrivedi]

Meetings don't have to be a soul sucking waste of time.

Three simple ways to make meetings mean more:

1) Objective: Why are we here?
2) Ownership: Who will ensure that this was valuable?
3) Outcome: What did we decide/learn/eliminate?

(Source: @dharmesh)

[Raina Trivedi @rainatrivedi]

A few meeting etiquettes:

1) Managers should be judicious about inviting coworkers
2) Leaders should be upfront about letting people decline
3) Team members should be invited to only relevant parts of the meeting
4) Agenda should be framed as a set of questions than topics

[Raina Trivedi @rainatrivedi]

A thread on Meetings

[Raina Trivedi @rainatrivedi]

@AndrewBolis Faceless