Liz @ Raise The Trades

Most contractors don't have a lead problem. They have a leak problem. I help independents find and fix them. Ex-Angi · HVAC family

[Liz @ Raise The Trades @RaiseTheTrades]

All ten leaks, and where each one sits in the business: https://t.co/UcFCN7bX5t

[Liz @ Raise The Trades @RaiseTheTrades]

We just won a big commercial bid. Lowest number in the room.

Everybody said congratulations.

The most experienced person there asked something else: How far below second place were we?

[Liz @ Raise The Trades @RaiseTheTrades]

That's Leak #6 in our framework: Small Tickets. It's the leak owners miss most, because it looks like success.

Before you celebrate the yes, ask how big it should have been.

[Liz @ Raise The Trades @RaiseTheTrades]

Filling out a business PFS form.
They want details on our lawyer, accountant, insurance agent, investment and tax advisor…
We’ve got some of those.
But the most important relationship?
Our mechanic. The guy who keeps us/our employees moving.
No line for that? The world is mad.

[Liz @ Raise The Trades @RaiseTheTrades]

Watched a waiter sip a customer's beer mid-delivery. Pizza oven out. Manager at the bar. Five stars on Google. Fourteen reviews in 48 hours. Google's new review policy cannot come soon enough: https://t.co/3qOny8xh4p

[Liz @ Raise The Trades @RaiseTheTrades]

You're not spraying stuff. You're doing systems thinking in real time, outdoors, in July, in full sun, while someone's kid asks if it'll hurt their dog. Charge like it.
https://t.co/isQrFcgVzC

[Liz @ Raise The Trades @RaiseTheTrades]

True story. Central Indiana remodeling company. Your contractor has a 4.9-star rating. Six lawsuits filed in the first 12 days of April. He's also in jail. Reviews measure a moment. Not reality.

[Liz @ Raise The Trades @RaiseTheTrades]

Life is wild sometimes. One Gemini search. One contact form. A couple Zoom calls. Now we're writing a Substack together about AI in the Trades. https://t.co/bHejf271SU

[Evan Kirstel #B2B #TechFluencer @EvanKirstel]

AI for the trades: The leading AI-first operating platform for the trades, built to eliminate complexity, unlock clarity, and double contractor profitability worldwide with CEO @realFredVoccola @simprosoftware https://t.co/OcTSSHSIAm

[Liz @ Raise The Trades @RaiseTheTrades]

57% of contractors say their #1 lever for protecting profit is timely, accurate billing (via @ServiceTitan).
Not more leads. Not better pricing.
Just bill correctly. Bill on time. 💡

[Liz @ Raise The Trades @RaiseTheTrades]

There’s basically zero search volume for “AI in tree service.” I wrote about it anyway.
Because even though the search volume is 0, the opportunity is not even close to 0.
https://t.co/ltGxvn3OtS

[Liz @ Raise The Trades @RaiseTheTrades]

Your dispatcher knows where scheduling breaks down. Your CSR knows which calls go sideways. Your tech knows what causes callbacks. That knowledge is sitting in your business right now. A hackathon is how you actually use it. Why aren't more people in the trades hosting these?

[Liz @ Raise The Trades @RaiseTheTrades]

Before you buy any AI tool, run this audit: — How many calls did you miss last week? — How many estimates never got a follow-up? That number is your baseline. Fix it before you add anything else.

[Liz @ Raise The Trades @RaiseTheTrades]

Saw the ARS news: $1.5B revenue, 1.2M service calls.

The numbers aren’t impressive—they’re a warning.

$3.5B isn’t built on better ads.
It’s built on answering the phone and following up. Over and over again. https://t.co/dPnVXCiTNa

[Liz @ Raise The Trades @RaiseTheTrades]

Support call today:

“What should I call you?”
“Liz is fine.”
He says he knows an Elizabeth who goes by Beth.
I told him my parents had that plan, too…

I just ended up being more of a Liz.
He goes: “Yeah… that’s the swagger one.” 😄