Ramli John

Founder of Delight Path. Helping B2B startups onboard and keep their customers. Author of "Product-Led Onboarding" (+40K copies sold) and “Eureka”

[Ramli John @RamliJohn]

40-60% of users leave an app forever after signing in once.

Because the onboarding sucks.

That's why I wrote my new book "Product-Led Onboarding," which drops on Tue, June 8th! 🔥

Here's what you need to know.

[Ramli John @RamliJohn]

@BenjaminPutano Milk-drinking poop machine as designed. Hopefully mom and dad are getting some rest!

[Ramli John @RamliJohn]

@mattwensing Amazing! Congrats Matt

[Ramli John @RamliJohn]

@0zne Whoa!!! Congrats, Enzo.!that’s exciting

[Ben Putano 📚 @BenjaminPutano]

Behind the scenes for Eureka launch day! @RamliJohn is here in Chicago and just kicked off his Product Onboarding Summit. First session is with @kate_syuma

Later we're heading to Three Cities Social for our Book Launch Happy Hour.

If you're in Chicago, join us!

https://t.co/Ue0XZrd9Y8

[Ben Putano 📚 @BenjaminPutano]

The book launch party for @RamliJohn is featured on Luma Chicago!

Join us and connect with fellow entrepreneurs, product people, and tech folks to discuss the future of product onboarding.

Thanks again to @DrayDrayW and Three Cities Social for hosting!

Link in the replies to RSVP 👇

[Ramli John @RamliJohn]

@gaetano_nyc Haha you don't recycle your content every 6 months?

[Ramli John @RamliJohn]

I'm excited to be hosting the Product Onboarding Summit to celebrate the launch of my new book! 🎉

Come join us.

[Ben Putano 📚 @BenjaminPutano]

Chicago startup and product people!

Join me on Tuesday, June 24 for the launch of @RamliJohn's new book, "Eureka: The Product Onboarding Playbook for B2B Companies"

Come for the food, the drinks, and the conversation about turning new customers into raving fans.

Hosted by the inimitable @DrayDrayW at Three Cities Social.

Link in the comments to RSVP!

[Ramli John @RamliJohn]

@nathanbarry You should check out Gamestorming and The Business of Expertise.

These two books inspired the illustrations for my new book.

[Amplitude @Amplitude_HQ]

40-60% of software users will sign up and never return 👀

On January 28, @RamliJohn joins @theDanDale to discuss how to go against the statistics and build a seamless product experience. Register here: https://t.co/JF0gUVxNo0

[Ramli John @RamliJohn]

@nbaschez @coreyhainesco @lexdotpage I was going to say this! I’m writing my book with the help of Lex. Everything Corey said, Lex can do and better

[Ramli John @RamliJohn]

@acapland Yes!! Making big moves for 2025

[Aakash Gupta @aakashgupta]

"Most companies' onboarding sucks!"

"40–60% of users leave an app forever after signing in just once."

Here's why, from onboarding expert @RamliJohn:

—

1. Why Onboarding Fails and How to Fix It

The biggest onboarding mistake? Skipping the basics.

Too many teams jump straight to flashy product tours without understanding what success looks like for users.

Start with user research: What are their goals? What challenges are they facing?

Onboarding is like building a bridge.

If you don’t know where users want to go, you’ll lead them to the wrong place.

Make sure the “promised land” in ads matches the actual onboarding journey.

Key tips to avoid failure:

→ Use research to identify user pain points and objections.
→ Build flows that guide users step-by-step to their goals.

—

2. The Secret to User Addiction: Personalization

Great onboarding systems treat users like individuals, not clones.

Not everyone needs a basic walkthrough.

Some want advanced tools right now.

→ Take a page from Duolingo: assess skills and tailor lessons.
→ Or Miro: recommend templates based on user roles.

Even CrossFit nails this — personalized welcome sessions create an experience that adapts to user needs.

The result? Faster “aha” moments and reduced friction.

—

3. Onboarding Is the Key to Unlocking Revenue Growth

Onboarding doesn’t just help users succeed; it drives revenue.

The trick?

Identify the right upgrade moments where users see value and are ready to pay.

→ Canva introduces Pro features while users wait to download designs.
→ Triggers like multiple signups from the same company? Perfect for upsell opportunities.

Great onboarding creates value, then monetizes it.

—

4. Emails: The Untapped Engine Behind Explosive Growth

Behavior-driven emails are a game changer.

→ Example: Phantom Video emails users when they remove the tool during a call.

These emails don’t just engage — they build trust and guide users to the next step.

The secret is context.

→ Reach out after users hit errors, milestones, or moments of success.
→ Focus on high-fit, high-engagement users for value-driven touchpoints.

—

5. Mastering Metrics and Leveraging PLG for Seamless Onboarding

Metrics drive onboarding success.

Track key metrics like time-to-value, activation rates, and drop-off points.

But here’s the problem: without clear ownership, teams lose momentum.

The solution? Cross-functional alignment.

Here’s how to make your onboarding intuitive:

→ Adopt PLG principles: remove friction and deliver immediate value.
→ Personalize onboarding to user needs.

—

Check out the full episode for many more insights:

Apple: https://t.co/U6auSAaiWa
Spotify: https://t.co/4COO8cIdYX
Youtube: https://t.co/2BH8YItKQG

This will take your onboarding game to the next level.

[Aakash Gupta @aakashgupta]

The psychology of activating free vs. paid users is entirely different. Yet most companies treat them the same.

I partnered up with @RamliJohn to explain how to optimise for both:

[Aakash Gupta @aakashgupta]

Onboarding isn’t just signup rates.

I’ve partnered with expert @RamliJohn to break down how you should be measuring.

These are the four categories to track:

[Ramli John @RamliJohn]

@BenjaminPutano This is the way! Love it.

[Ramli John @RamliJohn]

@kamilrextin @JordanGal Thanks for the reco, Kamil!

Hey Jordan, this is my jam. Happy to chat more!

Here's more info: https://t.co/6AwC5Po8YE

[Ramli John @RamliJohn]

8 weeks ago, I left my full-time job to become a solo consultant.

In the spirit of building in public, let me share my highlights, lowlights, and lessons learned:

[Titan ONE @TitanONE_Inc]

💡 Masterclass in Authentic Success w/ @RamliJohn
Learn how resilience & community built a thriving online presence & loyal following. From family crisis to mentorship, the journey matters.

🎧 Spotify, Apple, Amazon. #ConnectWithPurpose
https://t.co/ZVUpOhrh84
#AuthenticSuccess