Andrew Capland

Former 2x head of growth. Now, I coach & advise other SaaS growth teams. Dad. Weekend woodworker.

[Andrew Capland @acapland]

Starting a new job working on a SaaS growth team?

I just published a (18 min) video explaining exactly how I'd structure my first 90 days.

This should help you get off to a fast start.

https://t.co/tWRXvn8VYZ

[Andrew Capland @acapland]

A Dir of Growth told me: "I stay ready so I won't have to get ready."

3 interviews in 30 days. Though she technically isn't looking.

She'd been burned before. Now she treats her career as a series of windows.

What the best growth leaders do differently:
https://t.co/eG3dzS139i

[Andrew Capland @acapland]

5/ That's why I built the Growth Council.

2x/mo, you bring your goals & challenges. A small group of Dirs, VPs, & Heads of Growth help you stress-test them. I bring pattern recognition from 90+ coaching clients w/ people doing your exact job.

Apply here
https://t.co/6w1A2mS91f

[Andrew Capland @acapland]

"My CEO is pushing back on my growth strategy. And at this point, I can't tell if I'm right or just being stubborn."

A VP said this to me 20 minutes into a coaching call.

And they were driving themselves crazy trying to figure it out.

Here's why...

[Andrew Capland @acapland]

4/ Most people drive themselves a little crazy thinking:

am I right, or am I completely missing something?

What they actually want is a small group of peers doing the same job - people who'll be honest with them.

Not their manager. Someone who gets it.

[Andrew Capland @acapland]

@danwolch Hell ya dude. This is sick 🙌

[Andrew Capland @acapland]

I'm looking for help editing my YouTube long-form content.

Ideally a contractor or freelancer.
No agencies.

Who should I talk to?

[Andrew Capland @acapland]

I lost count of how many people said this was the hardest year of their career.

So I sat down with Natalie Marcotullio (Head of Growth, Navattic) to have an honest chat about what a tough year feels like on the inside.

https://t.co/oR3HTKHDpR

[Andrew Capland @acapland]

Let your cold AI prospecting agent know this is an instant "marked as spam" from me.

[Andrew Capland @acapland]

Just dropped a new video breaking down the resume framework I use with Heads of Growth.

It helps you turn your experience into a clear narrative that actually gets interviews.

+ a free (ungated) template to rewrite your resume

https://t.co/cqlTD12Rbf

[Andrew Capland @acapland]

Just got this email from a former client.

They were promoted from VP of Growth --> SVP of Growth.

I'm a very small part of their success.

But if you work in a services or coaching business, you know.... we live for these wins.

[Andrew Capland @acapland]

Signup page: your trial expires in 14 days
In-app banner: your trial expires in 14 days
Welcome email: your trial expires in 14 days
The SDR: “you have 14 days to enjoy your trial”

Someone, writing into support:

“Hey, how long is the trial?”

[Andrew Capland @acapland]

I’ve coached 80+ growth leaders, and I promise - the ones who get promoted fastest don’t work harder than you.

I filmed this 12-min video sharing what they do differently.

https://t.co/YexhymabEK

[Andrew Capland @acapland]

I’m learning that feeding your past experiment data into an LLM might be the fastest way to improve your conversion rates in 2025.

In this video, I walk through the full system I use to make every test smarter

https://t.co/OM9lQdpbZJ

[Andrew Capland @acapland]

Golf gets it.

You can call any course and say you’ve got a young kid.

They’ll tell you when to come, won’t charge you, hand your kid a few balls, and tell you to play as many holes as you want.

It's a beautiful way to grow the game.
(the opposite of what ski slopes are doing)

[Andrew Capland @acapland]

I only have 410 subscribers on YouTube. But this week, I got two leads from my videos there (one already signed-up for coaching). Don't let anyone fool you into thinking you need a big audience to build a big business.

Reach might impress.

Relevance pays the bills.

[Andrew Capland @acapland]

@amandanat Thanks so much!

Been grinding away for weeks and super excited to finally share this with the world!

[Andrew Capland @acapland]

Today’s a huge day.

After 4 years solo + coaching 75+ growth leaders, I’m launching the Growth Operating System.

A plug-and-play system to help you run your growth team with more influence and impact - without every decision flowing through you.

https://t.co/07bHOgopJ9

[Andrew Capland @acapland]

@AnujAdhiya Dude, that's super kind 🙏

[Andrew Capland @acapland]

@BillKingTM thanks so much Bill 🙌.

I've been quietly grinding on this and very excited to finally share with the world.