And then there is a small group of people who are just diehard for one team and only watch vct for that one team (me and thieves) but fr tho i think we’re just entering the era of personal communities dominating on the internet vs traditional orgs. I like 100T because their mission statement “Take what’s not given” was just inspiring to a 14 year old Nadshot fan, But most people nowadays don’t gaf + dont read that deeply into it + most viewers probs dont even care about the game THAT much and only watch the players they think are cool. The modern fan/consumer get WAYYYY more attached to a person with a face over an org thanks to social media. It’s kinda sad for orgs but I dont think there is a true way to combat this for orgs to thrive because the internet is leaning more towards parasocial diehard personal community meta. I dont think this is riots or the orgs fault entirely (it could be) its more thats what internet culture is nowadays imo. So either find ways to embrace it - e.g sign a big streamer and have them costream your games (not a fan of this method btw) or don’t. A GREAT case study is Los Ratones from league who recently broke up but that was a team built by established personalities/streamers/players that actually made ME watch LEC for the first time because its so much more investing rooting for a team who I know everyone head to toe pretty much vs rooting for an org who’s CEO i dont know the name of.
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