raphael

Product @topo_io. Founder @surveywellapp (exited). Ex Principal PMM @aircall for new products + @aircall app ecosystem. Ex @applydia.

[raphael @raphaelassaraf]

After a second run with Aircall, glad to introduce my new co, @surveywellapp. We're building the best satisfaction surveys for online brands. Not only that, but we help re-engage promoters to drive reviews and social proof.

[raphael @raphaelassaraf]

@CeciStalls This. You’ve highlighted the core tradeoff behind the use of agentic writing.

It’s not just about how AI writes the draft. It’s how AI reconfigures your brain to edit it.

My honest read — books as analog saviors.

(Jk aside, been enjoying vintage ad copy for that reason!)

[raphael @raphaelassaraf]

@Jakob_Wahlberg Due to kids perhaps? (I vaguely remember seeing an old tweet of yours about kids).
Same here, and not sure what triggered it, I think kids. Did not really train for it. 10x less introspective and anxious than when younger, aside from some bigger grown up stuff sometimes.

[raphael @raphaelassaraf]

Should have a word for the first time s/o experiences AI being better at workflows and starts being lazy about understanding interfaces. Is chat always > clicks? No. But it is increasingly tough to ask to people today to login, click, figure it out, even in top tier UI.

[raphael @raphaelassaraf]

IMO backlash abt @linear chat is short sighted. Currently - irl - observing many highly intelligent, technical peers stuck. "Connect the integration, sort 10 issues and do the automation" is 100x better than clicking around. @karrisaarinen @thenanyu keep it up :)

[raphael @raphaelassaraf]

@thenanyu You did make me wonder why i don’t own a rice cooker tho :)

[raphael @raphaelassaraf]

@thenanyu Waymo, Waze can chain complex actions based on broad instructions?

To me, asking (!) « I want to go there » and getting directions, map and local recos feel agentic.

Rice cooker… a useful tool. It’d be agentic if it ordered the rice, fetched/opened the box, put water in…

[raphael @raphaelassaraf]

@thenanyu Can I say that*

[raphael @raphaelassaraf]

@thenanyu Can I Waze is a map “agent”?

Both can be true:
- optimizing daily life is not for everyone
- our lives are filled with stuff agents could do/help with so we can be happier.

Form matters. Personally, I believe in robots a lot. Planning a meal < cooking it. Elderly care etc…

[raphael @raphaelassaraf]

@ivanhzhao your FR site has translated product screenshots on some pages (really nice touch). Others don’t e.g. enterprise search :(.

Testing out a design + pmm service focused on that. Product screenshots localisation sprints, by a human (me). Could the team be interested?

[raphael @raphaelassaraf]

@Kazanjy What are examples of broadly applicable phase 1 strategies? Hiring signals? Networking? Inbound?

Have seen a few methods work at Aircall, and there are always niche creative tactics, but I've found it hard to "seek companies with [pain]" reliably before engaging.

[raphael @raphaelassaraf]

@mschoening It’s ok when done to help users, but 99% it’s to help some corporate goal or team.

How much can you analyze in terms of page content etc… while being mindful of privacy?

Feels like the first few words I write + enrichment + llm could rapidly help AI classify me these days.

[raphael @raphaelassaraf]

@oscardumlao @reve Oh ok! I tried in the chat and missed that. Will do again! Amazing space you are in eager to see how this all evolves! ✌️

[raphael @raphaelassaraf]

@vsodera @Superhuman Yeah, I just can’t go back. Too much email to settle for a clunky client.

Would feel like downgrading my mattress lol.

(BTW, recently, the cal sync to accept invite has been redirecting to Gmail, failing to auto add to cal and mark as yes/no. Annoying. Haven’t opened ticket)

[raphael @raphaelassaraf]

@asmartbear we found an issue scraping a site, wrong hostname for URLs in WPE sitemaps (by Yoast). E.g. [domain dot wpenginepowered dot com/] instead of [domain dot io/yadayada]. Not sure if on you, Yoast or client, but reporting just in case! Happy to DM site details as FYI!

[raphael @raphaelassaraf]

@bhalligan Thanks Brian. Had never thought of it while at Aircall. Strong idea.

An iPad, some cool device, or a mix of both. Like square for hotel phones? Or, just a QR code lol.

Not sure hardware phone providers offer great local support anymore, but phone network does feel reliable.

[raphael @raphaelassaraf]

@skuwamoto @figma I don’t find it hard to use (now, after years using it) but new features over the past ~year did add complexity (not a grid fan for instance).

If (2), focus on simplifying for audience not familiar with other dev / css / design tools (‘Figma natives’?) plz.

So (2) but (1) :)

[raphael @raphaelassaraf]

@dharmesh Do you think being a synthesis of competitors is good positioning?

Probably a nice brainstorm but need to go beyond that to be truly great IMO.

battledesk dot ai can do some of that, sending you a weekly newsletter on competitor web changes, fueling vibe coding inspo.

[raphael @raphaelassaraf]

Hey @NotionHQ @ivanhzhao is this an accurate depiction of what the team's been up to?

We follow Notion and companies we respect to test Battledesk, our new competitive intel product.

I'd love to know if our AI made mistakes.

(Soon we'll integrate to push updates in Notion :)