RAJP

Music. Psychology. Internal Medicine and Nutrition. | Ramblings and musings of a young physician | Dolce Far Niente

[RAJP @rapngl]

Everybody wants to be a doctor. Since the pandemic, everyone is suddenly a doctor.

[RAJP @rapngl]

@nicktheriot_ LEADS

[RAJP @rapngl]

@evanseech META

[RAJP @rapngl]

@Bogzabs96 HOOK

[RAJP @rapngl]

"Look closely at the present you are constructing. It should look like the future you are dreaming."

[Samuel Hess @LessEgoMoreData]

10 pricing psychology tactics to run A/B tests that generate €100K+/month in extra revenue.

- Discounts that kill your brand perception
- Just-below pricing (.99) that signals cheap quality
- Bundle offers with zero appeal
- High traffic, but prices aren't converting

These are the exact issues I see when auditing DTC brands.

That’s why we created this pricing psychology file, covering:

- Round vs. precise discounts (and when to use each)
- Coupon separation vs. visible price reductions
- Phonetic pricing tricks that reduce perceived cost
- The behavioral psychology behind every winning price

We use these tactics for 7-9 figure brands as well,
it will help you uncover why your pricing isn't converting and fix it.

𝗪𝗮𝗻𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸?

1. Like this post
2. Comment "10"
3. Repost for priority access

(You must be following me!)

[RAJP @rapngl]

@LessEgoMoreData @emailoftoday 10

[RAJP @rapngl]

@Bogzabs96 VSL

[RAJP @rapngl]

@evanseech COURSE

[RAJP @rapngl]

@oliverwhudson GLOSSIER

[Olly Hudson @oliverwhudson]

We broke down the paid media funnel of a brand that hit a $1.8B valuation.

Most beauty brands on Meta are producing creative for one type of buyer. Glossier are producing creative for an identity.

That distinction explains everything about how they scale without ever looking like they're selling.

We broke down their entire paid media system.

Here's what it actually looks like when a community-first brand commits fully to persona-led creative and builds a structure that Andromeda was made for.

The breakdown covers:

- How their UGC-heavy, multi-format approach feeds Meta's algorithm with the creative signal density it needs to find the right buyer at the right moment
- Why scaling a brand built on identity and community requires a fundamentally different creative strategy to a traditional beauty brand
- How they maintain premium positioning and cultural cachet while producing the creative variation Andromeda demands across every stage of the funnel
- The distinct psychological role each format plays (UGC, high-production launch creative, sensory content, statics, comment reply) and why pulling any one of them out breaks the system
- Why persona-led creative is the only sustainable growth model for a brand like this, and what it teaches us about scaling in one of the most oversaturated consumer categories in the world

Retweet this post and comment GLOSSIER and I'll send it over.

[RAJP @rapngl]

@Bogzabs96 SUPP

[RAJP @rapngl]

@nicktheriot_ BRAIN

[RAJP @rapngl]

“There is virtue in work and there is virtue in rest. Use both and overlook neither."

[RAJP @rapngl]

"True healing is not fixing of the broken but the rediscovery of the unbroken"

[RAJP @rapngl]

@Bogzabs96 Pod

[RAJP @rapngl]

@evanseech CLASS

[RAJP @rapngl]

On ne voit bien qu'avec le cœur. L'essentiel est invisible pour les yeux.

[RAJP @rapngl]

@reachvaldo $

[RAJP @rapngl]

@oliverwhudson 2026

[Olly Hudson @oliverwhudson]

I'm giving away our most in-demand strategic resource, the same frameworks behind £600m+ in revenue generated for the DTC brands we work with.

(This will be the last chance to download for free).

The year is 2026, and every consumer now lives inside a personal algorithmic bubble.

Every feed, every search result, every shopping journey is uniquely shaped by micro-behaviours, emotional signals, and past engagement.

Meta, Google and TikTok aren’t matching ads to audiences anymore. They’re orchestrating hyper-personalised experiences at the individual level.

At the same time, consumers are craving something algorithms can’t manufacture: real connection.

For brands, this changes everything. Winning in 2026 won’t come from targeting hacks.

It will come from:

– Creative built around individual triggers

– AI-powered signal analysis and rapid iteration

– Systems that compound incrementality

– And content that still feels deeply human

This playbook breaks down the exact structures we use across Meta, TikTok, AI and Creative to drive compounding growth in this new era.

Retweet this post and comment "2026" and I'll send it over.