Rayandra

I love creating designs and some motion. Building

[Rayandra @rayandrava]

@lucaxyzz hahah gila, maskapai apa mas?

[Rayandra @rayandrava]

@AdamPrabata Dok kata istri saya hoax😔

[Rayandra @rayandrava]

@rainattack @stampededesign @shazahakim Gokil mas, blio legendnya UX di Malaysia

[Rayandra @rayandrava]

@muhraufan Kalo mau ngafe di Bandung, ikut mang

[Rayandra @rayandrava]

@joshpuckett Next breakfast material

[Rayandra @rayandrava]

@iSatrio @tibudiyanto KWKWKWKWKW

[Rayandra @rayandrava]

@_heyrico @filos Genuinely curious: would the problem be on the cable or maybe your machine? Or have report the problem to Samsung?🤔

[Rayandra @rayandrava]

@stevelauda_ Congrats bro! A big step for even bigger milestone

[Rayandra @rayandrava]

@pentingdibahas @SeputarMadrid @JorgeCPicon Kita dulu sering bilang gaada figur dalam klub yang lebih besar dari klub. Ngeliat dua kubu fans itu rasanya kaya aneh ada rivalitas internal yang dilanggengkan begini sama fans.

[Rayandra @rayandrava]

@muhraufan Udah di Uniqlo sekarang mang? Congrats! Barusan liat LinkedIn belum update sepertinya😄

[Rayandra @rayandrava]

@toolfolio @vgruev @paper Genuinely asking - do you think paper can build complex and opinionated dashboards?

[Rayandra @rayandrava]

@rogie @Ash_uxi @jamesm @figma No update on my side, yet - perhaps on monday i'll get it? 😆

[Rayandra @rayandrava]

@Ash_uxi @jamesm @figma @rogie Happened to me as well

[Ethan Eismann @eeismann]

https://t.co/ys1YjcQwhH

[Rayandra @rayandrava]

@jasonnfonsecaa Congrats! What a fresh look

[Rayandra @rayandrava]

@rzkirdha Otw coba!

[joshpuckett @joshpuckett]

I see a lot of discussion around taste and craft for designers, but surprisingly little about business models and how they impact your day to day work.

This came up twice last week as I was talking to designers evaluating their next role, so I figured I’d write down some thoughts I often find myself sharing.

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The business model of your company will, to a large degree, constrain and shape the work you do as a designer.

It will set the metrics you optimize for, the efforts that get prioritized, and the instincts you’ll build over time. Many designers, especially those early in their careers, don’t think about this when choosing where to work.

While ultimately your job is to design a great product that users love, there are many nuanced and predictable ways that you’ll be impacted by business models. Here are a few examples:

Ad-supported products
Your world will orbit around attention. Impressions, time on site, scroll depth, CTRs, ad managers. These are all the things that pay the bills, and that in one way or another you’ll be impacted by them. Ad placements and engagement loops are required, and will create somewhat constant tension between what’s good for the end user (who is not paying you) and what’s good for your business (and advertisers).

SaaS
Users often enter these products via trials or sales. But much of the work is everything after that. You’ll be concerned with things like activation, churn rates, seat or net revenue expansion, as well as onboarding flows, admin and enterprise management, and all sorts of compliance features like SOC2 and more.

Marketplaces
With these, you’ll be designing for two (or three!) very different audiences at once. Think buyers or sellers, riders and drivers, hosts, and guests. You’ll spend time working on trust and safety (reviews, verification, dispute resolution) and how to increase or solve for liquidity on your supply and demand sides. Tensions can often come from trying to improve one side’s experience in a way that doesn’t compromise the other side that most users will never see.

Gaming
Whether paid or free-to-play, much of the business of gaming is spending time on monetization and habit formation. You want to sell upgrades and digital goods and also get users to complete streaks and challenges and unlock rewards all in a way that doesn’t feel extractive or icky.

E-Commerce
Conversion is king. Everything revolves around optimizing funnels, reducing bounces and cart abandons, and obsessing about how you can take a user who is playing with options on a product detail page all the way through the checkout flow.

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No matter the business model, your chief responsibility is simple: design a great product that your customers love.

But a designer who spent five years in an ad-supported product has built a very different set of instincts and habits than one who spent five years reducing SaaS churn or balancing a marketplace.

Neither is better or worse. They’re just different; and will emerge as slightly differently shaped the designer, whether they realized it or not.

So when you're evaluating your next role, don't just ask "What’s the product and who is it for?” Ask yourself: "How does this company make money?"

That answer might just tell you more about your day-to-day than any job description will.

[Rayandra @rayandrava]

@rainattack Keren mas! very massive impact ini sepertinya

[jerrywang @notjerrywang]

https://t.co/wVNKcpwfpj

[Rayandra @rayandrava]

@stevelauda_ Yes. They probably got very good sleep quality in that short time.