Create
Terrific idea Target! Create a “partnership manefesto” - different to the MSA which is all about the legal, but not what makes you a great client #ANAAFM#EnterpriseAgencyManagement
At @ANAmarketers#ANAAFM conference, Carl Johnson of @Anomaly tells a room containing hundreds of procurement professionals that simply cutting costs is too easy and that often “Paying less is not a victory, it’s a defeat.”
“Driving growth” is about making the right decisions, and to do that you need the right data - and this is very pertinent in agency management #ANAAFM#EnterpriseAgencyManagement