Ruben Thompson

Full time ecommerce data nerd turned CMO 📈📊 // Over $100M in ad spend managed //

[Ruben Thompson @rbntmsn]

@NMowbray23 It just makes me sick… honestly though - in one paragraph, what’s the solution?

[Ruben Thompson @rbntmsn]

@herrmanndigital Check your ads for CTR outliers (on the high side) and then look at placements. We started seeing big CTR spike and crazy low CPCs from audience network (where we never spent before) on conversion ABO.
Also aligns directly with bot traffic spike on Shopify.

[Ruben Thompson @rbntmsn]

@Seanfrank CPMs through the roof fighting for every impression against this wtf am I supposed to do

[Ruben Thompson @rbntmsn]

@Seanfrank That being said, still engage external experts in the field to review. It’s now just 1 hour cost to review as opposed to, 4 hours discovery, 6 hours to creating the document.

[Ruben Thompson @rbntmsn]

@Seanfrank I can upload a PDF contract into any model, then go for a walk with headphones and have a back and forth conversation asking questions about different clauses and its concerns or recommendations and then within 15 minutes we’ve done full revisions.

[Ruben Thompson @rbntmsn]

@codyplof From someone who almost exclusively stuck to conversion only, broad targeting based ads at $100k p/day, taking the same creative and optimising for view content and video views actually started driving a shitload of new customers last year.

[Ruben Thompson @rbntmsn]

@codyplof Can’t wait to see him turning off all the auto-enhancements for every. single. ad.

[Ruben Thompson @rbntmsn]

@codyplof What are some of the things you’ve built from messing around that have proved useful? We leverage AI plenty but haven’t even tapped agent or coding.

[Ruben Thompson @rbntmsn]

@zachmstuck We use Supply Chain Fusion in every region. UK Canada USA Australia Netherlands. More expensive but A+ service. Can make intro if you want.

[Ruben Thompson @rbntmsn]

@Seanfrank @forallcurious fucken lol under appreciated comment

[Ruben Thompson @rbntmsn]

@Seanfrank Hired two “region” managers, each from their respective country with single 3PL in Amsterdam. ROI on their cost is insane. And they solely focus on scaling their own regions leaning on our internal shared resource.

[Ruben Thompson @rbntmsn]

@snarky_mk @NMowbray23 Interesting. Was taking what was said at face value. However, I would also think these aren’t 50M organic views and would be mostly paid impressions.

[Ruben Thompson @rbntmsn]

@NMowbray23 If I purely looked at the budget of $9.4M for advertising considering international visitors bring NZ $1.7B in GST revenue I wouldn’t think that’s crazy… but for 5M views someone needs to be held accountable.

[Ruben Thompson @rbntmsn]

@Seanfrank Would love a TTS cliff notes post on
/ what you’re seeing work
/ what didn’t work for you

[Ruben Thompson @rbntmsn]

@Seanfrank Feel like we probably made the mistake of going for volume of creators rather than targeting high GMV proven creators and paying the additional $ to get them

[Ruben Thompson @rbntmsn]

@elonmusk How about somewhere the community can make suggestions for changes and have it operate as an upvote system to surface popular ideas? No action needs to be taken, just a function for community input

[Ruben Thompson @rbntmsn]

@mannybarbas_ Starting to actually cost us a lot now as it's taking 2-3x the time to launch an ad so we're starting to have a bottle neck and need new junior media buyers to do uploading. SIMPLE FIX: Give advertisers option to have this stuff OFF by default in back end.