The stigma around founder secondaries is outdated and harmful.
Every time I advise a founder on taking secondary, I hear the same tired arguments against it:
1. "You don't believe in your company if you sell early"
2. "You'll get too comfortable and stop working hard"
3. "It's complicated and distracting"
All three are patronizing nonsense.
Selling secondary should be just another financial transaction, no matter when it happens. Yet there's a near religious belief among many that it's somehow a moral failing.
The reality?
Founders with some financial security can take BIGGER risks, not smaller ones.
This is especially true for those with families or without other assets.
Here's a simple formula: Every time a company raises, allow founders to take up to 10% as secondary. This creates clear standards and acknowledges the reality of today's extended pre-IPO timelines.
The tail shouldn't wag the dog. Building a company is hard enough without pointless financial martyrdom.
What's your take - overdue correction or slippery slope?
Ader Finance est fier d'annoncer la Series B de 10 millions d'euros de @iSYBUY auprès de Eiffel Investment Group et @SWENCP
L'opération a été menée par @pascalmercier, @rctrd et Déborah Merran
Ader Finance est fier d’annoncer la Series A de 6 millions d’euros de @zestme_up auprès de Reflexion Capital et @GoCapital_FR
L’opération a été menée par @pascalmercier, @rctrd et @PierreJaisson, en collaboration avec Ivan Michal et @rvgarden
I forced a bot to watch over 1,000 hours of startup pitch meetings and then asked it to re-create a startup pitch meeting of its own. Here is the first page.