Reach

We provide data enrichment and predictive solutions for B2C companies. Business users are able to accurately identify new leads; profile and score clients

[Reach @reachanalytics]

@reachanalytics is now part of @DataDecisions_
#Acquisition #Merger #News #PreditiveMarketing

[Bruno Delahaye @BrunoDelahaye]

It is official! I am pleased to announce that @reachanalytics has been acquired by @DataDecisions_

[Reach @reachanalytics]

As we look back at 2018, it’s important to look ahead to what the #marketing industry as a whole has in-store for the future and to seek out new opportunities to engage your audience. https://t.co/d5kiJc3Eo1

[Reach @reachanalytics]

#tistheseason, and every year #brands want to find new ways to win at #holiday #marketing. The lead-up to holiday should be put into building #BrandAwareness, value and sentiment for your brand. https://t.co/OUFeryo6Gh

[Reach @reachanalytics]

The knowledge companies gain by using #ArtificialIntelligence seems boundless. Using #AI to synthesize #data helps #marketers identify key audience and performance insights, so they can be more strategic and creative with their campaigns. #marketing https://t.co/nnQuVHnCOX

[Reach @reachanalytics]

#AI in #marketing is not a silver bullet, it’s a means to an end, where that end is useful answers to questions about your business. #PredictiveMarketing https://t.co/9eFoeN3iba

[Reach @reachanalytics]

Starting this month, Amazon will be mailing toy #catalogs to millions of #customers. The catalog, which is roughly 70 pages long, is Amazon’s latest move to mimic traditional #retailers. #marketing #holidaymarketing https://t.co/xeVQvMJA01

[Reach @reachanalytics]

Are you letting bias get in the way of your list performance evaluations? Because of the overlap in #marketing lists, credit is not always given where it is due. https://t.co/1WiD5IcNy4

[Reach @reachanalytics]

#Millennials & #GenZ have an estimated buying power of $65 billion and $100 billion respectively, but if you consider the sway Gen Z has over their parents, they've got an even larger reach than their individual buying power shows.#retail #marketers https://t.co/bRF7U33gCN

[Reach @reachanalytics]

Creeping out your #customers is bad for #business. There’s a fine line between ‘creepy’ and ‘cared for,’ and #marketers must know how to personalize experiences without going over the line. #marketing https://t.co/hhU8qLwHsM

[Reach @reachanalytics]

#Consumers expect relevant, adaptive, and properly contextualized messaging. Shouldn’t your #marketing meet their expectations? #marketers #data #personalization https://t.co/Jw4ioXCaLL

[Reach @reachanalytics]

#ArtificialIntelligence is revolutionizing how businesses operate in new and exciting ways, but many #marketers still struggle to see how #AI can help where they believe a human touch is necessary: https://t.co/QHheWNEtPb

[Reach @reachanalytics]

To accurately determine which #marketing lists performed best, you either have to compare original lists with duplicates or compare each list without duplicates. Are you letting bias get in the way of your list performance evaluations? https://t.co/ia2vCU6ioc

[Reach @reachanalytics]

AI has a ‘black box’ problem. How can #marketers be expected to trust #AI if they don’t know how it comes up with its solutions? #PredictiveAnalytics #marketing : https://t.co/1dkdIBuV2n

[Reach @reachanalytics]

New customer Direct Mail Systems knows that having the right #data is everything. Now with best-in-class #PredictiveAnalytics and models from @reachanalytics, DMS can make sure that their clients #directmail campaigns always target a buying audience.

[Reach @reachanalytics]

#Shoppers are constantly bombarded with #MarketingMaterial. Using the right #data ensures that you’re reaching the right #consumer every time. #marketing #marketers : https://t.co/2Tybac2pty

[Reach @reachanalytics]

#PredictiveAnalytics is helping #marketers understand #CustomerBehavior and create models to tailor messages and experiences so we can maximize the effectiveness of opportunities: https://t.co/L7wIsKTK7g

[Mintigo @mintigo]

In terms of gaining insights from #data, there are so many ways #AI & #machinelearning can help businesses. No. 10 in this @Forbes list highlights insights gained from #predictiveanalytics such as better targeting & customer recommendations. #marketing https://t.co/zf0OztqXnw

[Reach @reachanalytics]

Keeping up with #consumers is make-or-break for #retail #marketers. If young shoppers don’t like what you have to offer, they’ll probably just buy it on Amazon. https://t.co/G5NCjg9D1i

[Reach @reachanalytics]

#AI is emerging in the #cloud space, and as a result, it is going to become easier for organizations to adopt. #marketing https://t.co/D0AIu1Xeui

[Reach @reachanalytics]

How many times do you contact net-new prospects when you run a customer acquisition campaign? Multi- touch campaigns have higher response rates and result in a majority of attributed sales. https://t.co/M3DkD02fZ1