Ryan Snow

Over two decades building businesses offline. Now using AI to build online. Sharing what's working, what's not, and what I'm figuring out along the way.

[Ryan Snow @realryansnow]

"I don't know shit about fuck." —Ruth Langmore.

Let me be clear. I know how to start, launch, and operate a business.

Service-based business. Retail brick & mortar. Real estate wholesaling. Sales and training org for auto dealers, etc.

What I have never done is built something that exclusively makes money online.

I've spent over 20 years in automotive dealership management as my primary business and source of income. I did this in a consulting capacity, which required endless traveling for weeks and months at a time.

As someone in the 40+ demographic, I never questioned trading my time for money. It was just what you do.

You work.

Whatever sacrifice it took, you just go do it.

Along the way, I always imagined I would build something outside of my career that did not require me being gone so much from my family.

I partnered with various people I knew well, and when anyone approached me with a burning passion for a business, I invested in them and that passion.

I eventually realized that partnering in someone else's dream puts you in an awkward and outright boring position.

I have learned a lot through these opportunities and I am grateful for all of them. It took me a lifetime to realize I needed to figure out what I am actually excited about working on every day.

I have spent way too long trying to figure out which opportunities online are nonsense and which ones are legit.

The truth is, they are all legit.

Every one of them.

It just depends on which one is the best fit for you.

Ecomm, personal brand, dropshipping... they all print.

Some may require more capital than others. Some may take much longer to build, but the enterprise value can be immense.

Some may require you to actually sell (A dying skill).

What they all have in common is a need for customers.

Every business needs them, online or off.

Marketing is the cornerstone of commerce. As it turns out, I wasn't looking for an "online business." I was looking for a new skill that I didn't realize I needed to develop.

I had no idea what "media buying," "performance marketing," or being an advanced affiliate even was a year ago.

The only thing I have realized is that the opportunities are endless in this space.

For every super affiliate (shh, they don't want you to know they exist) making seven figures per month, there are a thousand who try to enter this game and get evaporated by the amount of skill and cash already in it.

So why would a "middle-aged" person even attempt to throw their hat in the ring and try not to become one of those thousands?

Because the upside is too damn high not to.

I accurately do not know shit about fuck when it comes to being a skilled online marketer.

What fun would it be though to see such a massive opportunity and not go all in because it's too "technical" or "hard to learn?"

The reward for trying and succeeding cannot be quantified.

My plan is to document what it looks like to walk away from a well-paying career. One I'm actually really good at. And go all in on something I have to learn from the ground up.

My hope is to encourage anyone who is living a professional existence they desperately want to be free from.

Read what I share and either laugh at my stupidity for doing something so foolish, or rally behind this new chapter and support my decision to do something I wake up excited about every day.

I genuinely have no retirement.

No next job lined up.

Just: "I'm done with that chapter. Time to start a new one."

For clarity. I'll be building a new income from scratch.

I'll be focusing on media buying, performance marketing, pay-per-call, and paid/organic affiliate.

I've spent several months using and learning AI tools.

I'll be sharing what has worked for me and what hasn't. I look forward to hearing from others and being corrected on anything I get objectively wrong.

I have no idea what I'm doing yet.

I'm documenting all of it here.

😉

[Ryan Snow @realryansnow]

@IMJustinBrooke No hate Justin, this is a wild take if you did not even grow up in Catholicism.

Simple gospel, just Jesus. Fascinating for me to read that it all leads you to the Catholic Church.

Praying for you and your faith journey.

[Ryan Snow @realryansnow]

@NotBasquiat06 @drcopybymatt To have capital.

[Ryan Snow @realryansnow]

@elonmusk Cucking

[Ryan Snow @realryansnow]

I’m not sure anything I can share at this stage of the game could provide any value to anyone interested in learning how to run paid ads or being affiliate.

I really seems that everyone on X that is running ads, have been doing it for a long time and likely doing pretty well.

Maybe it’s just the echo chamber that I’m in.

I can say that it’s definitely a lot more technical and nuanced than I ever anticipated.

Just learning how to run a profitable campaign takes weeks, if not months.

The real money is on the backend. Networks don’t have your best interest in mind, but it’s part of the learning tax and is the best way to understand how all the plumbing works.

On the bright side, the upside is infinite and I’m in this for the long run.

[Ryan Snow @realryansnow]

@TrafficBrokerX A timely post. Currently getting extremely vague terms from two networks. New to the game so I'm certain they feel I am fresh meat to take advantage of.

[Ryan Snow @realryansnow]

There's a tax for entering any new industry late.

It's not money. It usually comes at the cost of your ego.

You have to sit there, know nothing, and let people usually half your age explain things to you like you just arrived on the planet.

Pay the tax. It's worth it.

Or don't. And stay exactly where you are.

[Ryan Snow @realryansnow]

@lamxnt This is incredible insight. Can relate to the FOMO of never ending tools and releases.

[Ryan Snow @realryansnow]

@realharjotsidhu @dasilvashadow You need a jailbroken platform to run the copy on. Unhinged AI is great if you have somewhere to monetize it.

[Ryan Snow @realryansnow]

@browniefanmike @RuiterWrongFAN It’s intentional. They’ve got to find any way they can to get engagement in the offseason.

[Ryan Snow @realryansnow]

Reading this response was like picking up a great book that I just can’t put down. Something very Inception about it.

[Ryan Snow @realryansnow]

@drmudcummings @TonyGrossi Absolutely

[Ryan Snow @realryansnow]

@zachmachuca What were you robbed of?

[Ryan Snow @realryansnow]

@iblamejulius @dougpayments 😂

[Ryan Snow @realryansnow]

@Brennan55777 @mshodl @BreeSolstad The Catholic Church is the church that Christ founded? This is a remarkable theological perspective. Jesus did not establish a church. The Catholic Church is a product of Rome. There is nothing in scripture that implies that Jesus founded the Catholic Church.

[Ryan Snow @realryansnow]

@Lukealexxander So much respect for you for posting your honest beliefs and speaking out amongst your peers.

[Ryan Snow @realryansnow]

@RyanClogg If this involves the dot com you’ve talked about deploying with insurance/PPCall, I’d look forward to watching that come together with the hope that you would document that journey.

[Ryan Snow @realryansnow]

@Jason______A Anyone as close to and a part of the Frisella brothers’ operations is 100% legit. iykyk

[Ryan Snow @realryansnow]

@PromptLLM It really is insane

[Ryan Snow @realryansnow]

@EXM7777 BOOKS